Model and TV presenter Abbey Clancy joined a throng of beautiful women who camped overnight at a local supermarket store to be first in line to buy the limited edition Lynx ‘For Her’ fragrance.
Looking more like a scene from a music festival, scores of young women pitched up tents in Asda’s car park and settled in for a long, cold night to get their hands on Lynx’s first ever female body spray – Lynx Attract For Her – which went on public sale alongside the Lynx Attract For Him on Tuesday 7th February.
Leading the charge for the ladies’ Lynx Effect was famed UK model, Abbey Clancy, “Ever since my stint as a Lynx girl, I’ve been calling for Lynx to make a female version. I am so excited they listened to me it is finally here! Can’t wait to see the mayhem that will happen now both sexes have the Lynx Effect.”
With the power of the Lynx Effect now doubled there are concerns that men and women throughout the UK will not be able to keep their hands off each other. The New Lynx Attract ‘For Him’ and ‘For Her Fragrances are reportedly so seductive they will bring the opposite sexes together and create chaos in everyday life.
Kieran Danaher, Lynx Brand Manager at Unilever UK, said: “The news that Lynx launched a product For Him and For Her for the first time in its history has generated a lot of excitement. We certainly didn’t expect the scale of reaction from girls wanting to get their hands on the Lynx Effect and prepared to queue overnight. ”
The demand for the new For Her body spray has been so intense since being unveiled that the whereabouts of the product retail launch was kept under wraps until the day before. Once Lynx revealed the location online, women flocked to camp outside the store to get their hands on the product.
Men watched in awe as gorgeous girls desperate to buy the new scent set up their own tent town at Asda in Wembley causing quite a stir and scene.
The mating game has just evolved.
New Lynx Attract For Him and For Her – Unleash the Chaos Visit www.facebook.com/lynxeffectuk for more information.