Multi-award-winning transmedia production company beActive has today announced the launch of Beat Girl, a live action music drama which will shoot in Dublin and London over the next four weeks.

Beat Girl follows 21-year-old Heather’s journey through music. Following the death of her pianist mother, Heather’s only option is to move in with her estranged father and half-brother. She turns to music and DJing to help her make some sense out of life. Heather is determined to continue her mother’s legacy and decides to audition for a place at a prestigious music school. But finding a balance between her music and career as a DJ leaves her divided; struggling to commit to her dreams and friendships against the backdrop of a turbulent home life. Heather soon discovers that music is inseparable from feelings and without the emotions, the dreams and the people we love, life, just like music, would not make sense.

Targeted at 18-35 year old women, Beat Girl will feature on several platforms, including online and social media, TV, books, magazines and iPhone/iPad applications. A Beat Girl novel and interactive eBook will go on sale in June at the same time as the Beat Girl mobile game.

Content Television and Digital holds the international online and broadcast distribution rights to the series, which it will debut at MIPTV as a 12×2’, 6×22’ and 1×90’ feature. Content Television and Digital will be at Stand RB.44 at MIPTV.

beActive’s co-founder and CEO Nuno Bernardo said: “It’s a great time for us to begin shooting Beat Girl. The series follows in the footsteps of the hugely successful Sofia’s Diary and demonstrates our continued commitment to engaging with audiences across multiple platforms, and really showcases us as being one of the leading producers of multiplatform content. We hope fans around the world will love Beat Girl just as much as Sofia”.