Bon Jovi Announced as First Headliner for Brand New Festival » Frost Magazine

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Jan 23

Bon Jovi Announced as First Headliner for Brand New Festival

AEG Live & The Royal Parks reveal exciting new Summer event for Hyde Park, London:

Barclaycard British Summer Time

28th June – 7th July 2013

Bon Jovi Announced as First Headliner: Friday 5th July*

Frost Magazine will be the first in line for the new music event from AEG Live and The Royal Parks, the Barclaycard British Summer Time, a ground-breaking new event for 2013, to be held at the greatest outdoor venue in the world – Hyde Park.

Barclaycard British Summer Time, a totally unique and world class event for London, will give music fans throughout the capital the chance to see many of their favourite headlining and supporting music artists play over back to back weekends in ticketed events.

Bon Jovi are today named as the first headline music act for Barclaycard British Summer Time. More high profile acts will be announced in the coming weeks.

In what heralds a totally unique event offer for London, each live music-packed weekend will be linked by a midweek programme of diverse entertainment, accessible for all to enjoy. From Monday to Thursday, the entire Barclaycard British Summer Time site, saved for the main stage, will give visitors the chance to get involved with smaller, more intimate events offering film, music, literature, sport and a specific family day that will expand the Barclaycard British Summer Time experience to genuinely appeal to the whole family.

Jim King of AEG Live and Event Director said:

“After a great deal of planning and hard work, we are so proud to announce what will no doubt be an incredible event for London. Barclaycard British Summer Time takes everything we have learned indoors at our other venues – in creating the amazing experiences at The O2 – and shares it within the world’s greatest outdoor venue, Hyde Park. We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in Summer events – fantastic music, great food, drinks, farmers markets, theatre, film – and much more incredible entertainment across a full 10 days. The list is endless!”

Across Hyde Park, there will be four themed zones within the Barclaycard British Summer Time site, each with its own specially designed installations and entertainment, high quality restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independent food stalls. AEG Live has made a multi-million pound investment and a five year commitment to ensure this is a truly unforgettable experience and the attention to detail in the design of these areas stops at nothing short of excellence. AEG is also committed to working with the natural surroundings of Hyde Park to ensure an environmentally-friendly footprint and has commissioned an internationally respected team of ecologists to advise on the planning and construction of Barclaycard British Summer Time.