Last night saw the fashion fabulous crowd of Diet Coke fans gather at London’s Sketch to celebrate the brand’s 30th birthday. Guests including Pixie and Peaches Geldof, Pearl Lowe and Danny Goffey, Sophie Ellis-Bextor, Laura Whitmore, Zoe Hardman, Jamelia, Ben Grimes, Jade Parfitt and the Made In Chelsea cast enjoyed a sparkling night that looked back at the brand’s dazzling 30-year history and also saw the unveiling of a new Diet Coke hunk.
The biggest surprise of the night saw pulses race when Andrew Cooper, the new Diet Coke hunk entered the room to the famous Etta James “I Just Want To Make Love To You” soundtrack. Back, and sexier than ever, the new hunk ad is set to become one of the most talked about campaigns, and men of the year.
Event host, Hilary Alexander treated guests to a journey across Diet Coke’s 30 years, talking through the exciting campaigns and collaborations that have helped the brand become a cultural icon. She also officially opened a specially curated three decades themed exhibition, which allowed guests to view some of the most exciting moments from the brand including celeb-led campaigns ‘Just for the Elle of it’ (1987), Whitney Houston’s Diet Coke advertising campaign (1988), Paula Abdul’s ‘There’s just one’ (1992), the first hunk Lucky Vanous’ test shots (1994) and Heidi Klum’s Oscar dress from the Diet Coke Heart Truth campaign (2009).
Quirky designer and stylist Patricia Field was there and showcased her limited edition range of ‘Diet Coke City Collection’ bottles. These follow in the line of previous campaigns such as Moschino, Karl Largerfeld, Jean Paul Gaultier and Diane Von Furstenberg, firmly cementing the brand as the ultimate fashionista accessory.
Music for the night saw style superblogger Bip Ling hit the decks, combining the ultimate party track favourites from the past three decades in a mega mix specially created for Diet Coke. VIP’s including Lilah Parsons, Jack Derges, Phil Clifton and Wretch 32, also enjoyed three-decade themed cocktails entitled ‘80’s Just For The Taste Of It’, ‘90’s Diet Coke Break’ and ‘00’s Love It Light’ all made using Diet Coke as well as decadent canapés.