The Affordable Art Fair Returns To Battersea » Frost Magazine

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Feb 28

The Affordable Art Fair Returns To Battersea

katemossKate Moss, Watercolours on paper, 53x38cm by Cate Parr

£1,950 at SD Gallery

The Affordable Art Fair returns to the Battersea Evolution building in Battersea Park from 7 – 10 March, and they are giving people a chance to Sleep Now, Buy Later…

- Art lovers given chance to sleep on decision before purchase -

In a consumer shopping first, one lucky visitor to the Affordable Art Fair this month will be given the opportunity to ‘sleep with’ their prospective art purchase in order to make a fresh and considered decision after a good night’s rest.

Fair organisers hope to put more first time buyers at ease with the one off concept which will be trialled with a single lucky winner at the Battersea Park event. The idea came as a result of research* which found that nearly half (47 per cent) of people found it helpful to sleep on a decision when making a purchase for the home.

Over half of Brits (51 per cent) admitted to taking up to 24 hours to make a decision when buying a piece of art.

The public can enter to win the chance to ‘sleep before they buy’ by tweeting the hashtag #sleeponit by no later than midday on Wednesday 6 March.

The lucky winner will be notified on Thursday 7 March and invited to attend the fair on the day of their choosing, select their prospective piece of art to sleep with for the night to allow them some time to relax and consider their chosen work.

To announce the initiative, the Affordable Art Fair has created an original image, inspired by a famous installation shown at the Tate, to demonstrate what the winner will experience.

Nicky Wheeler, Fair Director of the Affordable Art Fair Battersea said “We’ve had so many comments from visitors over the years who have found a piece of art they like but are reluctant to make such an important decision on the spot. Often customers fall in love with a piece at first sight but sometimes thinking time can help in making the right decision – one person will be given this chance at the Affordable Art Fair next week.”

The Affordable Art Fair is the UK’s friendliest and most welcoming art fair, well-loved for its informal and un-stuffy atmosphere. With over 100 galleries exhibiting art priced from £40 – £4,000, the fair runs at the Battersea Evolution building in Battersea Park from 7 – 10 March.