Women turn on their heels this season » Frost Magazine

«

»

Mar 16

Women turn on their heels this season

image001         Two thirds of women ditch heels and join SJP in a flats revolution -

 

According to a recent poll of SecretSales.com members, two thirds (62 per cent) of women are planning to ditch their heels for a more comfortable flat shoe this season.

 

With recent news revealing Sarah Jessica Parker and Victoria Beckham have developed long-term foot damage due to wearing high heels, wise women are deciding to mix up their wardrobe and leave the old adage ‘beauty is pain’ behind them.

 

Despite continuous health warnings, there are some stylish women who just cannot bear to be parted from their beloved stilettos; with a quarter (27 per cent) saying they would not feel confident wearing flats every day.

 

For those women thinking of mixing up their flats to heels ratio, Chelsea boots, as sported recently by Victoria Beckham, or glamorous pumps, worn by Alexa Chung and Sienna Miller, are a must for this season.

 

Ballet pumps were the staple flat shoe for British women, followed by Chelsea boots in second. The least popular flat footwear of choice were moon boots, with one in five (19 per cent) fashionistas saying they would not be caught dead in a pair.

 

Top five flat shoes:

Ballet pumps

32%

Chelsea boots

23%

Brogues

19%

Trainers

16%

Loafers

10%

 

 

Helen Kaye, Head of Editorial at SecretSales.com says “Flats can be a great addition to a cute skirt or skinny jeans. They are essential in any wardrobe and can make an outfit look more relaxed and playful. Swapping the heels on occasion can help save your feet and add some fun back to your style and wardrobe!”

To rock the stylish flats look for less, SecretSales.com is offering a 60 per cent discount on Missoni flats from Wednesday 20th March. Members of the site will be able to snap up the £163 shoes for £99.