Apps are big business and the media is full of stories of app millionaires. The internet has made becoming rich easier than ever, or has it? How easy is it to make an app? Or more importantly, how easy is it to sell it?
17-year-old Nick D’Aloisio hit the headlines by selling his app, Summly, to Yahoo for an estimated £18m, making him a tech superstar. But what about the rest of us who are not teenage whiz kids? I reviewed new book, Idea to iPhone to find out. Read on….
Idea to iPhone: The Essential Guide To Creating Your First App For iPhone and iPad by Carla White talks you through building an app from idea to iPhone, iPad, iPad mini or iPod Touch. Chapter 1 kicks off with your app adventure. It lists the excuses you may have not to make an app and dismantles them. I immediately liked this book when I was flicking through it for the first time. It is 294 pages of hard to find knowledge that you would not get anywhere else. Well, maybe if you trawled the internet for days, but even then I am not sure.
The graphs and pictures are great. The book is easy to understand anyway, but they add to the information getting into your brain. I learned that making an app is not as hard as you think and nor is it as expensive.
The other great information in this book is on Apple. How to grab their attention and how to work with them. Carla goes through everything you need to know about working with Apple and how iTunes can help or hurt sales. For instance, did you know that Apple take a 30% cut? They also pay you once a month after a four-week delay. There is also a step-by-step guide on becoming an Apple developer. Each chapter ends with a handy table of key points.
Chapter 2 is Shaping Ideas into Apps People Want. An essential chapter as there is no point in making apps that no one wants. This brilliant chapter lets you know how to find your audience. It also tells you how to integrate your app with Facebook and which device will be right for you.
Another thing I liked about the book is the quotes doted throughout. Perfect for inspiration.
Teaching you about finding an audience and building an app is one thing but marketing is also paramount. This book also covers that. You don’t need to hire an expensive PR company (at least not at first) you just need some hard work and imagination. There is also a checklist on building a press kit and information on how people scan iTunes. Essential for marketing your app.
It also has tips on finding a great designer, or designing yourself. And also a lot of information on finding and working with a developer. Tech tips on Xcode are also incredibly useful.
Further tips on making a profit, keeping track of money and getting the press interested make this book essential for anyone who wants to create their own app and become successful.