Errol Douglas MBE Launches Own Electrical Hair Tool Range » Frost Magazine

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Jun 13

Errol Douglas MBE Launches Own Electrical Hair Tool Range

erroldouglas Legendary hairstylist partners with Corioliss on the first built in Keratin capsule system on high street. Not content with just giving you an exclusive interview with Errol Douglas, we also have the latest news about his new electrical hair tool range.

Errol Douglas MBE, one of the most influential hairdressers in the world, is to launch his own range of electrical styling tools in partnership with professionals’ choice Corioliss, including the first Keratin capsule system built into a hair styler available on the high street. Douglas, recently appointed President of The Fellowship For British Hairdressing with 30 years in the industry, has developed the tools with a focus on the maintenance of overall hair condition and achieving a luxury finish at home in between salon visits. These revolutionary styling tools are suitable to use with all hair types from fine European hair right through to Afro hair. Douglas led the design team that created the look of the tools, determined to create a feel that appealed to both men and women,given the increasing trend of men using styling tools at home. Of the designprocess, Douglas said: “I’m delighted with the look of the products. As with all good designs, the basis is simplicity and the matt black finish makes the products look slick and stylish, but also means they will last and lookgood over time. My clients want products to look beautiful but not at the expense of value and quality”

The revolutionary Errol Douglas INFRARED DRYER combines the benefits of infrared light, anti static and Ionic technology to deliver speed, shine and a frizz-free finish. Infrared light is known to penetrate the hair for more accelerated drying, aid blood circulation and reduce hair loss, whilst Ionic technology allows moisture to penetrate and rehydrate the hair. The anti-static technology finishes the combination by delivering a frizz-free finish on super smooth hair. “We’re all short on time, but it’s important that this doesn’t make the hair condition vulnerable to harsh drying processes in the daily race to get out the door. I wanted a dryer that combined that reduction in drying time with a unique combination of protective technology for a healthy, sleek finish”

The Errol Douglas TREAT & STYLE hair styler features the first ever Keratin capsule system built into the actual iron to become available on the high street. It gives mega-shine with a steam infused treatment that moisturizes and protects hair simultaneously. The vapour infused treatment capsules penetrate deep into the cuticle aided by an integrated temperaturecontrol mechanism, leaving the hair shiner and healthier. “What I love is the look and feel of the hair after using Treat & Style; that luxuryfinish without compromising on the overall condition” said Douglas. It’s really simple to use, making sleek gorgeous hair in between salon visits a reality”
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The Errol Douglas INFRARED DRYER and TREAT & STYLE and will be available in Boots Stores nationwide from July 29th 2013, priced at £59.99RRP and £109.00RRP (includes12 Keratin capsules) respectively. Additional TREAT& STYLE keratin capsules are priced at £19.99 for 12.

Errol Douglas first stepped into a salon aged 11, and is one of a few hairdressers to enjoy a global following and reputation from his flagship salon in London’s Belgravia. Open since 1998, the salon has an established flow of high profile clients and has proven to be a hot bed for new talent. Errol was voted “Hair Hero 2013” by Hair Magazine and is the current President of the British Fellowship for Hairdressing.