Absurd Observations:
A portrait study from Bestival exploring “The Art of Dressing Up”

By Kent Mathews and Dan Smith

23rd July – 10th August 2014

The appeal of Bestival seems to grow each year attracting free-spirits and music lovers alike and creating a truly unique experience for all who attend. Having been the first music festival I ever went to, I jumped at the chance to attend a photo exhibition which has set out to encapsulate the beautiful and bohemian vibe Bestival go-ers can’t seem to get enough of. Held at the Proud Galleries in Camden. ‘Absurd Observations’ features studio portraits taken from Bestival’s book, ’The Art of Dressing Up’ The portraits are a vivid and offer a stylish insight of Bestival go-ers in all of their fancy dress glory taken by photographers Kent Mathews and Dan Smith.

Both hailing from London, Mathews and Smith have carved out very successful photographic careers. Having originally studied Art, Kent Mathews then went on to graduate in Film and Photographic Art. He then went on to work as a fashion and portrait photographer travelling the world and creating an impressive international profile for himself. Dan Smith initially started out in Biology but changed his direction to photography focussing on fashion photography. Smith then went on to work for iconic titles such as Face and Untold and contributing to British Vogue, Vanity Fair and Harpers and Bazaar. Mathews and Smith being friends for years were both keen on collaborating, and it was their love of Bestival which led them to The Bestival Photo Studio.

 

It’s no surprise really that Bestival continues to go from strength to strength every year as it really is like no other festival. It’s hard to pin it down to one thing when it comes to what makes it truly special but there are a few stand outs what with the magical setting and fun touches such as the WI tea tent and Wishing rave tree, but one of its main feature’s that definitely sets it apart is that it was not only the first festival to incorporate fancy dress but is now the biggest fancy dress party in the world. Every year, Rob and Josie Da Bank, the founders of Bestival, come up with a theme and on the Saturday hold a fancy dress parade for everyone to show off their weird and wonderful creations, (usually with an equally exciting artist on the main stage), my particular favourite soundtrack was The Village People. Its incredible how something as simple as fancy dress has helped create this aura surrounding Bestival and it’s a vibe that is felt by anyone that attends. Evidently, it was the extravagance and extremities of Bestival go-ers and their fancy dress efforts that spurned Matthews and Smith to want to encapsulate this feeling and so The Bestival Photo Studio was born. Mathews explains, “Our goal was to photograph the beautiful mayhem of Bestival goers in a studio setting out of the context of the festival. We approached the portraits with a formulaic methodology and dead pan expression in order to give the body of work a consistency and a feeling reminiscent of a scientific study.”

To create that truly authentic ‘Bestival experience’, the exhibition was underscored by the legend that is Rob Da Bank with a slideshow of the portraits projected onto the bricks of Proud Galleries. There is something truly mesmerising dancing to the sounds of Bestival whilst watching these ‘dead pan expressions’ which Mathews refers to, dressed in the most extravagant, ridiculous, coolest, silliest and down right hilarious costumes. It’s always a thrill when one of your favourite artists pops up looking silly and fantastic in fancy dress but personally, it was the true beauty and effort of the regular festival attendee which is inspiring here. Mathews and Smith have steered well clear of the ‘off your face’ cliché that usually frequents the average festival go-er something that is bandied around in media so much these days and it just goes to show that their perspective is much more powerful and really captures and stays true to the essence of what makes Bestival one of a kind.

Absurd Observations will act as a prequel to Bestival and will give the general public a chance to see the photographs which have set out to capture the true essence of such an enchanting and surreal world. The exhibition is free and will run from 23rd July-10 August 2014. As well as this, signed prints are available through the proud website www.proud.co.uk.

Proud continues to be one of the most visited destinations in London boasting three galleries, two live music venues and three Cabaret clubs and continues to expand.

Proud Galleries
The Horse Hospital Stables Market

Chalk Farm Road

London
NW1 8AH

 

keshini misha.