It’s the antithesis of slink – the antidote to slick: Eva Cammarata is embracing the handknit with the passion of a newlywed and creating sweaters, knickerbockers and skirts with extreme dimensions, show-off stitches and wild decorative techniques.
‘Rustic chic’ describes Eva’s latest knit-filled collection which was showcased at the Fashions Finest show during London Fashion Week, looking like it’s made during relaxing moments at home… but ‘moment’ is hardly a description of the reality of the manufacturing technique with each garment representing hours of endeavour.
The painstakingly made pieces reveal Eva’s love for sustainability and creativity through the medium of natural fabrics and techniques.
Wild and woolly pieces, ideal for throwing on in the early hours at a devilishly louche party.
There are few items as useful as a crisp shirt this season.
Teamed up with classic crop knits and beanie hats, Eva Cammarata’s collection epitomises the classic preppy look.
Exposed midriffs have been flexed for several seasons now, and spring/summer sees Eva’s interpretation of the trend.
The absolute rule: matching top and bottom halves takes the look beyond mere lingerie…
Fashion is in a contrary mood, using ‘sheer’ to conceal and to reveal.
Contradictions abound as featherlight fabrics in dusky colourways blend subtlety with overt exposure. Blurred lines indeed…
Eva’s everyday urban looks have a gentle, feminine touch.
Softly sculpted shapes, smart layers and a powdery palette of pistachio and putty, – the required elements for this summer’s casual chic.
Prim tones and pretty details give a nod to period style.
Necklines high and prim or delicately plunging…
Ladylike gets a sexy flourish, both girlish and glam, urban cool feminine pieces.
Bold is the spirit for spring/summer 2015 and Eva Cammarata gets it just right with gorgeously feminine thigh-skimming dresses and vibrant tones … it doesn’t get much better than this!
About Eva Cammarata…
Eva Cammarata is a womenswear designer living and working in London. Born in Sicily, Eva graduated in Italy but continued her studies in London where was awarded a Master Degree in Womenswear Design at the “Istituto Marangoni London Campus” and a Ma in Digital Fashion, specializing in CAD design, 3D Graphic and Knitwear at the prestigious London College of Fashion.
Eva cut her fashionable teeth at Giles Deacon and Erdem Moralioglu and since opening her brand in the 2010 has showcased in Paris, London and New York.
The brand signature stands in the bold use of colours and unique textiles, combining traditional techniques with digital manipulation to create interesting prints and innovative knitwear.
Eva’s collections are inspired by Nature, Arts and Philosophy and designed for a woman that wants to be beautiful and sensual without compromising comfort and confidence.
Eva Cammarata is an ethical luxury label that believes in fashion that makes you “look beautiful, feeling great”, using organic and biotech fibres that moisturize the skin of the wearer.
Impeccable quality is strictly associated with sustainability through the entire manufacturing process, producing in UK and Italy, dedicating great attention to environment and fair trade.
Eva’s take on sustainability…
Viscose, Wood and Wood yarn
Leather
Alcantara
Wool
Acrylic
Milk
Silk
Bamboo silk and yarns
Cotton
Monocel
Lurex Lace
Facebook: Eva Cammarata (clothing)
Images © Shane Finn at Visual Devotion and Eva Cammarata
Beautiful photos! What a unique line she’s created