Remember the days when going to the Cinema used to be a welcome treat, watching the latest Blockbusters and then discussing them with everyone who managed to book in advance…? Of course, I may be referring to Titanic in particular when I mention this, but long gone are the days when this was the culture. With our tech industry improving and developing every year, it’s no surprise that as consumers we have become impatient and demanding. The advanced speed at which film releases become available to viewers and huge factors such as piracy, have become major contributors to the dip in cinema attendance, so it’s important the movie technology industry do everything they can to improve and enhance our cinema experience.
Enter IMAX with Laser. Dubbed ‘The Future of Movie Technology’ IMAX have set out to maximise your experience of film with brighter images, sharper contrast, more colours and double the sound. Launched at the beginning of this month, IMAX with Laser really does fully immerse you into film. It is designed to fill IMAX’s largest screens and will draw you into the action like never before.
Technically, advances have been made in the following areas;
Brightness has been enhances by a laser light source which provides more brightness than a xenon bulb and allows IMAX with more lifelike images. In short it will allow you to enjoy a film with unparalleled brightness in both 3D and 2D.
Contrast can be altered in post production and for us means that we will see much more detail in the image and a heightened level of realism will make you forget you are watching a movie.
The Colour scale has been expanded offering a much more vivid and realistic palette that has never been explored onscreen and with all IMAX with Laser screens dressed in all black everything, this helps you to fully immerse yourself into the imagery.
The next-generation Sound System features built-in image calibration and audio tuning features. The most amazing thing we heard from the team behind this revolutionary technology is that attention to detail is paramount. Even after release, IMAX with Laser will make sure the film is never compromised over time by including an industrial camera next to every projector screening one of their films, this will monitor thousands of system components ensuring optimum performance for every showing.
Today we can be extremely grateful that we can probably experience most new releases at the drop of a hat from our computer screens but there is nothing quite like that full Cinema Experience. Personally, I can remember every detail of my first experience of an IMAX film about 17 years ago watching an underwater film in IMAX 3D. Today, watching the various trailers in IMAX Laser in both 3D and without, has something of a revolutionary feel about it which would be extremely difficult to replicate outside of an IMAX cinema. No amount of talking about IMAX with Laser will do it justice but what can be assured is that you will not be disappointed. Prepare to be blown away and immersed into the world of film.
IMAX with Laser can be experienced at the Empire Leicester Square IMAX in London, which is the first cinema in Europe to have this system installed. With more cinemas to introduce this in the pipeline, hold on to your seats. Bookings can currently be made for The Walk, Crimson Peak, SPECTRE and Star Wars: The Force Awakens here:
http://www.empirecinemas.co.uk/imax/t5