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Apr 18

Carol Smillie & The Underwear Changing Women’s Lives

Carol Smillie & The Underwear Changing Women's LivesIt is not easy being a woman. First there are periods, then possible post maternity leakage (do this pelvic exercises now!) or other bladder issues. But help is at hand at last: DiaryDoll are a range of protective underwear with a concealed waterproof layer which offers girls and women that extra peace of mind and comfort.

DiaryDoll is a pioneering range of pretty clever pants and the brainchild of TV presenter Carol Smillie. With teenage daughters dealing with their monthly cycle, Carol originally developed the range for young women who might be worried about heavy periods whilst at school, playing sport and sleepovers. They definitely serve a great purpose for this but also stress incontinence (which an estimated 1 in 3 women suffer with), during / post-maternity and SUI, commonly known as  ‘sensitive bladder’, or ‘pelvic floor weakness’ (which is believed to affect approx 9 million women in the UK).

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Just like any other pants in the drawer, they are soft, comfortable and machine washable. They are available in black, white, pink and blue online and in 122 Boots stores across the UK. They sold over 400 pairs in 8 minutes on QVC.co.uk and are available in Debenhams.com, JohnLewis.com and pharmacies across the world.

When Kate Winslet openly admitted ‘by third sneeze, it’s game over’ on Graham Norton’s chat show, sales rocketed.

Carol comments, ‘Sales have really taken off, over 35,000 in fact, but not without a little resistance. We underestimated the level of taboo that still surrounds this whole topic. The launch into Boots is a huge deal for us – it’s a big step towards getting this sensitive but very common problem out in the open and getting more people talking about it.’

Knowing Frost is popular with mothers, and women in general of course, we decided to ask to see the underwear. Was it comfortable and discreet? Well yes and yes. The underwear looks good and is comfortable. We were worried there would be rustling but the pants are luckily noise free when you walk. If I was not pregnant I would definitely wear these pants when I had my period. Although be advised that they are to be worn with sanitary protection. The pants are machine washable, very soft and streamline. I would say order a size bigger than you are. They fit small. I always buy underwear bigger than my actual size and I found the 12 I was sent to be a bit snug.

Diary Doll underwear is available here.

www.diarydoll.co.uk