Aspartame Concealed in Everyday Products Sparks Transparency Debate

  • A new investigation reveals product labels fail to disclose actual aspartame percentages, hindering consumers from monitoring intake.
  • The study reveals which products most commonly contain the controversial sweetener, with chewing gum, yoghurt and fizzy drinks all being prone.
  • Certified nutritionist weighs in on why more transparency around aspartame contents is crucial, due to additive’s concerning effects. 

A new study has investigated the true aspartame content in everyday household food and drink items. The findings raise concerns about the lack of transparency surrounding the presence of aspartame in commonly consumed products.

Data analysts at naturally-infused water brand, DASH Water, conducted an analysis of products from one of the UK’s largest supermarkets to investigate the use of the artificial sweetener.

Despite the widespread use of aspartame, the study underscored a significant issue – products do not disclose the percentage of aspartame included. This lack of transparency exacerbates the problem, as consumers are left in the dark about their aspartame intake, making it difficult to monitor and potentially leading to overconsumption. Without knowing the exact content in popular products, consumers face challenges in making informed decisions about their dietary choices.

While the exact percentages of aspartame are unclear, the findings did reveal the products that most commonly contain the additive. It was found that 100% of chewing gum products contain aspartame. In other food categories, 40% of jelly products, 17% of low-fat/fat-free yoghurts, and 9% of mints contain this artificial sweetener. Even immune support vitamins and supplements, crucial for health-conscious consumers, were not immune, with aspartame found in almost 1 in 10 products.

Turning attention to beverages, the results were equally concerning. Almost 3 in 5 sugar-free fizzy drinks, and nearly 1 in 5 sugar-free squash and cordial drinks contained undisclosed amounts of aspartame.

Qualified and clinically trained nutritionist, Lara Buckle, The Wellness Detective, calls for more transparency around aspartame content:

“It is essential to understand the potential effects of aspartame overconsumption on the human body and why moderation is crucial. Aspartame, a low-calorie artificial sweetener, is widely used as a sugar substitute in various diet and low-calorie products. While regulatory agencies like the FDA consider it safe for consumption, concerns persist. Overindulgence in aspartame can lead to adverse outcomes.

Metabolically, aspartame has been linked to disruptions in calorie intake regulation and blood sugar, contributing to insulin resistance, a precursor to type 2 diabetes. Emerging research also indicates that artificial sweeteners, including aspartame, may affect the composition of gut microbiota, which can have far-reaching consequences on metabolism and overall health. Moreover, individuals sensitive to aspartame can experience adverse reactions such as headaches and migraines. While such sensitivity is not common, it underscores the need for individualised dietary choices and moderation.

Over-reliance on aspartame can alter taste preferences, potentially diminishing the appeal of naturally sweet and nutritious foods. Lastly, it can create a psychological effect where individuals feel they can compensate for reduced calorie intake by making poor food choices elsewhere in their diet.

To maintain a balanced and nutritionally sound eating pattern, it is vital to moderate aspartame consumption and prioritise whole, unprocessed foods whenever possible. While aspartame can be a valuable tool for those managing their sugar and calorie intake, a well-rounded diet remains the cornerstone of good nutrition.”

The absence of detailed information on aspartame content poses challenges for consumers striving to monitor their intake. Our findings underscore the need for greater transparency and disclosure in the food and beverage industry to empower consumers to make informed choices about their dietary preferences. 

Find more information on aspartame

Olivanna Launch Amazing Biodegradable Sheet Face Masks | Beauty

Olivanna has just launched their new biodegradable Instant Hydra-Glow Sheet Mask. Infused with soothing aloe vera, hydrating hyaluronic acid, and protecting antioxidant brown algae, it acts as a second skin to penetrate the ingredients into the tissue thanks to the use of biocellulose as the mask material. We have used them and they really work. Leaving us looking and feeling great.

This soothing serum-infused bio-cellulose sheet mask provides a triple dose of potent actives to give tired, dull skin a boost of hydration and radiance.

Frost Loves: Your Christmas Party Essential – The Cocktail Society

I used to hate ready made alcoholic drinks but The Cocktail Society definitely changed that. They taste great and look stylish. Perfect for gifts, stocking fillers, or for yourself.

Heading to a party and wanting to bring something a bit more exciting than a box of chocolates? The Cocktail Society offer the full range of award-winning, bar-quality cocktails in beautifully packaged 200ml and 500ml bottles, making the perfect gift for cocktail aficionados. 

RPP: £12.00 – £26.00 for 200ml – 500ml Bottles. Available from The Cocktail Society

A Journey from Oxfordshire to the World: Introducing Sky Wave

Multi-award winning, small-batch gin distillery from Oxfordshire Sky Wave introduces a bold new look that’s more planet-friendly, inspired by a bygone era of elegance and adventure

Multi-award winning Sky Wave is yet another testament to the creativity, intelligence and innovation coming out of Oxfordshire. Now with a bold new look, Sky Wave invites you to join their global community embarking on an extraordinary journey through the world of small-batch premium gin, inspired by a bygone era of elegance and adventure.

Sky Wave is distilled using the finest Oxfordshire natural mineral water from Blenheim Palace and has garnered over 50 awards in just four years, earning their rightful place among the world’s finest spirits. Every drop of Sky Wave is a testament to the meticulous care and dedication of master distiller, Andrew Parsons.

Nestled in the heart of Oxfordshire, Sky Wave was born from a commitment to craftsmanship. Each sip of Sky Wave is a sensational exploration of botanical wonders,inspired by ingredients and tastes from all corners of the world. From its fruity counterparts, including Sky Wave Raspberry & Rhubarb Gin (70cl RRP £44, ABV 42%), Sky Wave Orange and Madagascan Vanilla Gin (70cl RRP £44, ABV 40%) and Sky Wave Spiced Apple Gin Liqueur (70cl RRP £26, ABV 20%), to what is officially the World’s Best Contemporary Gin2: the fabulously smooth Sky Wave Signature London Dry Gin (70cl RRP £44, ABV 42%), Sky Wave boasts an abundant collection of sophisticated flavours to discover.

The new bottles have shed 40% in weight compared to the previous packaging, deliberately designed to be lightweight to reduce the environmental impact on raw material usage, production and transportation; all while offering more liquid proportionally for the price. Proudly, the bottles are 100% British: designed in Wales and manufactured in Yorkshire.

Alongside their core range of exceptional gins, Sky Wave proudly offers Sky Wave Zero, a groundbreaking addition that showcases the brand’s unwavering commitment to innovation and inclusivity by providing an exquisite alternative for those seeking a sophisticated, alcohol-free experience. Crafted with the same precision and care as its alcoholic counterparts, Sky Wave Zero promises the same exceptional taste and quality, without compromise.

The bold new Sky Wave bottle will be available at select retailers, Master of Malt, Amazon and at www.skywavegin.com from Monday 30th October. Don’t miss your opportunity to own a piece of this exceptional craftsmanship from Oxfordshire: explore the wider range online here. Perfect for the festive season, why not savour the World’s best with delicious crafted gifts here?

#FromOxfordshireToTheWorld

Christmas Books To Read Now

The Highland Lodge Getaway

A beautiful and escapist read from the bestselling Scottish author.

Lottie Grant loves the festive season so much that she works at the incredibly successful Christmas shop, Christmas Crackers, in her pretty Scottish home town of Craig Brae. But when the shop is sold, her world is turned upside down, leaving her wondering what she will do next. 

Just as she’s about to give up hope on finding a new dream job, an offer comes that she can’t refuse, managing a set of luxury wooden cabins… and opening just in time for Christmas! 

As she gets to work decorating the cabins, and hanging lights on the fir trees, Lottie can’t believe her luck. That is until the arrival of Blake Dempster, a moody but handsome hiking expert, who threatens to bring down her festive joy. But never one to shy away from a challenge, Lottie is determined to change Blake’s mind about all things festive. 

And as the snow falls and the fairy lights sparkle, will work-obsessed Lottie and frozen-hearted Blake make their Christmas wishes come true?

Wreck The Halls by Tessa Bailey

Another brilliant and sexy novel from Bailey. I adored it.

A sexy, hilarious standalone holiday rom-com about the adult children of two former rock stars who team up to convince their estranged mothers to play a Christmas Eve concert…

Melody Gallard may be the daughter of music royalty, but her world is far from glamorous. She spends her days restoring old books and avoiding the limelight (one awkward tabloid photo was enough, thanks). But when a producer offers her a lot of money to reunite her mother’s band on live tv, Mel begins to wonder if it’s time to rattle the cage, shake up her quiet life… and see him again. The only other person who could wrangle the rock and roll divas.

Beat Dawkins, the lead singer’s son, is Melody’s opposite—the camera loves him, he could charm the pants off anyone, and his mom is not a potential cult leader. Still, they might have been best friends if not for the legendary feud that broke up the band. When they met as teenagers, Mel felt an instant spark, but it’s nothing compared to the wild, intense attraction that builds as they embark on a madcap mission to convince their mothers to perform one last show.

While dealing with rock star shenanigans, a 24-hour film crew, brawling Santas, and mobs of adoring fans, Mel starts to step out of her comfort zone. With Beat by her side, cheering her on, she’s never felt so understood. But Christmas Eve is fast approaching, and a decades-old scandal is poised to wreck everything—the Steel Birds reunion, their relationships with their mothers, and their newfound love. 

Upon A Frosted Star by M.A. Kuzniar 

An immersive wintery read. Perfect to read under a blanket. Draws you in from the first page.


When struggling artist, Forster, finds an invitation, he’s bewitched by the magic of the evening, swept up in the glamour of this notorious annual party and intrigued as to who is behind them.

Determined to find out more about the mysterious host, Forster discovers an abandoned manor house silent with secrets and a cursed woman who is desperate to be free…

Frost’s Top Christmas Present For Children: CONNETIX Magnetic Tiles For Building

There are no words for how much I love Connetix. These magnetic tiles are brilliant for children. They give hours of play and help with their development. My children love them. This holiday season, if you’re searching for the perfect Christmas gifts that combines innovation and education, look no further than CONNETIX. Renowned for their captivating and educational qualities, Connetix Tiles offer an array of magnetic building toys that have become a sensation in the toy market. They promise not only endless hours of enjoyment but also deliver invaluable learning experiences for children of all ages.

  1. CONNETIX Rainbow Creative Pack 102 Piece (£90): Connetixtiles.com This comprehensive set is a treasure trove of creativity. With 102 colourful, magnetic tiles, it provides endless possibilities for children to construct a wide array of structures, from towering skyscrapers to intricate mazes. The Rainbow Creative Pack nurtures critical thinking skills as kids design, build, and experiment with shapes, sizes, and patterns. It’s the perfect canvas for your child’s imagination to flourish.

CONNETIX Rainbow Starter Pack 60 Piece (£65): Connetixtiles.com This set is an ideal starting point for those new to Connetix Tiles. It’s a fantastic way to introduce children to the magic of magnetic construction. With 60 pieces, it offers ample scope for imaginative play while encouraging the development of fine motor skills and spatial awareness. The Rainbow Starter Pack is a gateway to a world of colourful possibilities.

CONNETIX 202 Piece Pastel Mega Pack (£190): Connetixtiles.com For those who dream big, the Pastel Mega Pack is the ultimate collection. With an impressive 202 pieces, it’s perfect for collaborative play and grand-scale constructions. This set encourages teamwork, problem-solving, and imaginative storytelling as children embark on epic adventures in their own created worlds.

  1. CONNETIX 34 Piece Clear Pack (£45): Connetixtiles.com The Clear Pack adds a fascinating dimension to Connetix Tiles. With 34 transparent pieces, children can create structures with captivating see-through elements, exploring how shapes and colours interact. This set encourages children to think about design and aesthetics while improving their fine motor skills.

Buy these amazing tiles here.

Cuts, charges and kids: 33 money events to watch in 2024

    Sarah Coles, head of finance, Hargreaves Lansdown:
    
    “2023 hasn’t been a golden year for our finances – with rising prices, mortgage rates and tax – and falling growth, house prices and morale. On paper, 2024 is looking more positive, with inflation, tax rates and childcare bills all set to drop. However, that’s not the full picture, because most tax thresholds have been frozen, and two of them are actually set to fall, so there’s a good chance a huge chunk of people will still be worse off by the time we struggle to the end of 2024.
    
    1 January: new energy price cap
    The energy price cap will rise £94 (5%) from £1,834 to £1,928, after conflict in the Middle East sent oil and gas prices higher. It’s worth bearing in mind that this isn’t a fixed cap on the most you can pay: it’s a cap on prices for the average user. If you burn through more energy, or live in a large or draughty house, you could see prices rise even further.
    
    6 January: National insurance cut
    Class 1 NICs, which are paid on earnings between £12,570 and £50,270, will be cut by 2 percentage points, from 12% to 10%, saving an average of £304 for basic rate taxpayers, £647 for higher rate taxpayers, and £707 for additional rate taxpayers. Sadly this isn’t the shot in the arm it appears, because frozen income tax and National Insurance thresholds will still mean we pay more tax in 2024.
    
    31 January: Tax return deadline
    March: Rail fares rise
    Normally the government uses July's Retail Prices Index (RPI) measure of inflation to determine the increase in regulated fares the following year – although at times of very high inflation it can cap this. Last year the rise was effective from 5 March.
    
    23 March: Temporary cut to fuel duty ends
    The 5p fuel duty cut was announced in March 2022, then extended another 12 months in early 2023. Unless we hear otherwise before this date, this is when it ends. However, we’re likely to get a Spring Budget before this point, so there’s hope.
    
    31 March: Energy price guarantee ends
    The scheme, restricting average bills to no more than £3,000 for an average user, officially ends today – although the price cap is highly likely to have been below the guarantee since July 2023, so the guarantee hasn’t been called on since then.
    
    April: 15 hours of free childcare for the under twos
    Working parents will receive 15 free hours a week for children under the age of two, as the first step along the road to secure 30 hours of free childcare for all children from nine months to the start of school between now and September 2025.
    
    1 April: New energy price cap comes into effect
    This is predicted to fall slightly from the January level.
    
    1 April: TV licence fee rises
    The government is responsible for setting the level of the licence fee. In 2022, it announced that the fee would rise in line with inflation for four years from 2024. 
    
    1 April: Car tax rises
    This will rise in line with RPI.
    
    1 April: Council tax rises
    Council tax rises on 1 April, but we’ve not yet had confirmation of how much by.
    
    1 April: National Living wage and minimum wage rise takes effect
    On the 25th anniversary of the minimum wage, the National Living Wage will rise to £11.44 an hour – up almost 10% from £10.42, and the age threshold will fall from 23 to 21. 18-20-year-olds will also see pay rise to £8.60 per hour – up £1.11. The minimum hourly wage for apprentices will rise too. 
    
    1 April: Water bill price changes come into effect
    Several factors are used to determine changes in water bills, including the October inflation figure of 4.6%.
    
    1 April: Air passenger duty rises
    Rates will rise with RPI, so the cheapest tax on domestic flights will be £7 and on international flights it will be £13. The rate increases with the class of the flight and the distance, so an economy flight of more than 5,500 miles will be taxed at £92, a business class seat on the same flight £202, and a seat on a private jet flying the same route £607.
    
    1 April: Prescription charge changes could kick in
    NHS prescription charges in England rose 30p in April 2023. The previous year those charges had been frozen.
    
    1 April: Fuel duty rise could be implemented
    At the moment, the fuel duty rise is set to go ahead – rising with RPI. This is priced into the government’s calculations, but there’s a reasonable expectation the Chancellor will announce a fuel duty freeze closer to the time.
    
    6 April: Dividend and capital gains tax changes
    The threshold for dividend tax will be cut to £500 and the capital gains tax threshold to £3,000.
    
    6 April: ISA changes
    From this point, you will be able to pay into multiple ISAs of the same type in a tax year - and will be able to transfer slices of ISA money you paid in during the current tax year too (previously it was all or nothing).
    
    It will be possible to hold long term asset funds and open ended property funds in an innovative finance ISA, although we don’t yet know whether any providers will make them available.
    
    The minimum age to open a cash ISA will rise to 18, closing the loophole that allows 16 and 17-year-olds to have a JISA and a cash ISA allowance in the same tax year.
    
    6 April:  Tax thresholds remain frozen
    This stealth tax will have an enormous impact on our finances this year, and every year until 2028. The personal allowance will stick at £12,570, the higher rate threshold at £50,270, the inheritance tax nil rate band at £325,000, and the residence nil rate band £175,000. Plus, everything from ISA allowances to the annual gifting allowance, the high-income child benefit tax charge and the personal savings allowance remain the same.
    
    The tax take will rise to its highest percentage of GDP since the Second World War, and it’s not just that we’ll all have to pay more tax, 4 million more people will be dragged into paying tax, 3 million more into paying higher rate tax and 400,000 more into paying additional rate tax.
    
    6 April: National Insurance for self-employed people is cut
    Class 2 National Insurance contributions will be axed altogether (saving an average of £186 a year). The main rate of National Insurance contributions for self-employed people will also be cut by one percentage point, from 9% to 8%. This applies to profits of between £12,570 and £50,270. This will cut tax an average of £117 in tax for basic rate taxpayers, £322 for those on the higher rate, and £358 for additional rate taxpayers. Of course, frozen tax thresholds will mean they’re still worse off.
    
    8 April: State pensions rise with the triple lock
    The state pension will rise 8.5% in line with the triple lock. For someone on the full new state pension this will see their pension grow from £203.85 to £221.20 a week, and for someone who hit state pension age before 2016 their full weekly basic state pension will rise from £156.20 to £169.50.
    
    8 April: Benefits rise with inflation
    Those receiving working age benefits will have them increased in line with September’s inflation rate, which this year was 6.7%. Pension credit, meanwhile, will rise 8.5% in line with the triple lock.
    
    1 July: Energy price cap changes
    This is currently expected to fall very slightly again from the April level.
    
    31 July: Payment on account deadline
    Self-employed people need to make advance payments towards their tax bill.
    
    1 August: Freeze on alcohol duty ends
    In the Autumn Statement, Jeremy Hunt said alcohol duty wouldn’t be increased before this date. So this is the first date a duty rise becomes possible.
    
    In September: 15 hours of free childcare from nine months
    The second stage in the roll out of free childcare will see 15 hours of free childcare extended to children from the age of nine months.
    
    10 September: wage figures
    These are used as part of the triple lock for next April’s state pension.
    
    1 October energy price cap changes
    This is expected to rise as we head into the winter, but forecasts this far ahead need to be taken with a pinch of salt.
    
    16 October: inflation figures
    These are used as part of the triple lock for next April’s state pension, and for uprating working age benefits.
    
    31 October: Deadline to file paper self-assessment tax return for 2023-24
    We’re overwhelmingly filing our self-assessment tax returns online but those who prefer to do it on paper will need their returns to arrive with HMRC by this date.
    
    1 December energy price cap changes
    So far, we haven’t had forecasts for this period, although prices are hoped to be less volatile later in 2024.
    
    17 December: The last possible day to call the general election
    This would be exactly five years after the last parliament met for the first time after the previous general election – which by law is the last possible date the election can be called. If it was left to the last possible date, the election itself would be on 28 January.
    
    31 December: The £2 cap on single bus journeys ends
    The £2 cap on single bus journeys in England is expected to come to an end. It saved people 30% on the average fare.” 
    
    

    Blake Lively’s Betty Buzz Soft Drink Cans Launch at M&S Wrexham

    The Betty Buzz range of premium adult soft drinks, founded by American Actress, Blake Lively, has launched in M&S. The Betty Buzz range of cans will launch into the newly-built 15,000 sq. ft. M&S Foodhall in Wrexham, North Wales today. This is the first UK in-store listing for Betty Buzz in a major national supermarket. The store will open to the public from today, in time for Christmas.The Wrexham M&S Foodhall will list three variants from the Betty Buzz range in 330 ml cans including Betty Buzz Sparkling Grapefruit, Betty Buzz Sparkling Lemon Lime and Betty Buzz Ginger Beer at an RRP of £2 per can.

    Betty Buzz launched in the US in September 2021 and landed in the UK earlier this year with a listing at Whole Foods. The Betty Buzz range offers consumers premium non-alcoholic drinks made with fresh ingredients and free from artificial preservatives, sweeteners, colours and flavours.  Blake Lively recognised how non-alcoholic drinks are the unsung heroes of the drinks world and wanted to give them as much love and attention as alcohol. 

    Betty Buzz is the official training kit sponsor for the Wrexham AFC 2023/4 season for both the women and men’s teams. Wrexham AFC is co-owned by Hollywood actor Rob McElhenney and Blake’s Hollywood actor husband Ryan Reynolds and this latest announcement further cements Betty Buzz’s connection with Wrexham. 

    STOCKISTS Betty Buzz Sparkling GrapefruitRRP:  From £2.00 per 330ml can and £2.50 per 266ml bottle. Available from: Whole Foods Market, Amazon and M&S Betty Buzz Ginger Beer RRP: From £2.00 per 330ml can and £2.50 per 266 ml bottle Available from: Whole Foods Market and Amazon and M&S Betty Buzz Sparkling Lime RRP: From £2.00 per 330ml can and £2.50 per 266 ml bottle. Available from: Whole Foods Market,  Amazon and M&S