The UK is hovering on the brink of a double dip recession Official Gross Domestic Product (GDP) figures due out on Wednesday are expected to show the UK narrowly escaping a double dip recession; however many experts predict we’re still not safe. With mixed signals coming from different sectors and unemployment decreasing only marginally, albeit for the first time in a year, the UK seems to be teetering on the edge. The fragile economic conditions and high unemployment are putting many households under pressure to save money. This is fuelling the growth and popularity of cashback sites and discount culture; websites such as TopCashBack have nearly doubled the amount of its members in the past 12 months alone.

Natasha-Rachel Smith, Spokesperson for TopCashBack, said, “Households are under increasing pressure to save money and cut costs, especially since the UK fell into financial turmoil five years ago. With many households saddled with debt, consumers are reluctant to pay more than they deem is absolutely necessary for purchases, and are drawn by the savings and discounts offered through the innovative techniques of the internet, such as cashback sites.” Natasha-Rachel added, “The strong growth in demand for such online offerings is being fuelled by the recessionary environment, fragile consumer confidence and a strong desire for people to conserve their cash as steadfastly as possible.”