At Frost Magazine we are lucky to occasionally receive notice of something that relates to a current crisis. Here we have such a product, which is trying in its own way to address an alarming phenomenon.
Our beautiful and precious world is in danger from plastic waste. The experts at Frugi, concerned with this situation, and knowing there is no time to fiddle faddle about have experimented by recycling more than half a million plastic bottles to make an enviable Outerwear collection ideal for every wet, muddy and soggy adventure.
This year Frugi are introducing a handy Packaway Jacket with matching Ready Steady Go bags and wellies, all made from recycled plastic in a lightweight fabric. Every design is inspired by the spring Summer ’19 Isles of Scilly theme. We have a sample here in our office, and feel like shouting the success and ethos of Frugi from the rooftops.
Here are children’s outfits, that give hope for their futures. Why aren’t more doing as Frugi is, and making use of these recyclable products which are poisoning our earth and seas?
The science behind the process is amazing. Frugi’s Product Expert, Mary Lawrence, explains all.
“We use Polyethylene terephthalat or PET to make our Outerwear range. It’s the most widely used recycled plastic and allows us to create a functional, fit for purpose product that lasts and can be handed down or sold on! On average, our Puddle Buster Jackets are made from 20 of these bottles.
“Now here’s the science…once cleaned, the recycled bottles are shredded and processed into flakes, which are then transformed into chips. The chips are then melted and whizzed around in a spinneret to make strings of yarn. Finally, the yarn is woven into Frugi fabric, ready to be made into our Outerwear.”
Frugi’s Puddle Buster Suits and Jackets are fully waterproof with taped seams to prevent water entering the pocket, side pockets, reflective prints for safety, a safeguard at the top of the zip to prevent catching little chins and are machine washable because mud doesn’t have to stick.
Here is the Puddle Buster Suit for the youngest grand-child, Miss D, as we call her, all of 20 months old and larger than life. I had to take a photo first, and then – a bit too big – but what did she care – into it she went, and LOVED it. Now for some puddles, but over to mum for that. Grandma has done her bit.
The Packaway Jacket packs away in to its own pocket, making it perfect for on-the-go. There are also matching Wellington Boots and Ready Steady Go drawstring bags to complete the look.
Back for a second season, the Toasty Trail Jacket is a lightweight quilted jacket made from recycled polyester that also packs away in to its own bag making it the perfect companion for days out exploring. For wet and windy days there’s elasticated hood, hems and cuffs.
What is also a good idea is the Guppy Friend, a washing bag that catches micro fibres which often sneak into the marine eco-system.
Frugi started life in a small Cornish Cottage in 2004 in by Kurt & Lucy Jewson after they struggled to find clothes to fit over their son’s cloth nappies. Still designed in Cornwall, Frugi is made from super soft comfy premium organic cotton, recycled plastic and Oeko-Tek approved fabric , and vibrant designs. Today Frugi is available to buy online and in over 500 retailers globally in 28 countries. The full range includes tiny baby to ten years with a stylish maternity and breastfeeding range for mothers as well as bedding, toys and accessories.
Frost Magazine is so delighted to see such innovation and applaud Frugi. Go forward, with the force behind you… The clarion call is: more should be doing this. Bravo bravo.
To view the entire Frugi Outerwear collection, please log onto www.welovefrugi.com.
RRP: from £12.
Annie Clarke’s debut novel Girls on the Home Front is published on 29th May. Available for pre-order.
Notes to Editors
Designed in Cornwall, Frugi offer award winning clothing with clever details, fun appliques and super comfy vibrant designs. The range is made from super soft, premium organic cotton. Frugi are proud to be certified by the Soil Association and Global Organic Textile Standard (GOTS) receiving the highest level of certification in the world of leading textile processing standards.
Every year 1% of turnover is donated to charity through their own ‘Little Clothes, Big Change’ charity initiative.
Frugi is the trading name of Cut4Cloth Ltd registered in England, company number 5011885. The registered office is Wheal Vrose Business Park, Helston, Cornwall TR13 0FG.