Let’s consider Lockdown and the new normal. For surely it is a new normal, in which businesses can be born, built, and to which those already in existence must respond, and quickly. With this in mind, one of the UK’s most experienced networkers, Ladey Adey, has created one of the first books dedicated to online networking.
Adey uses a combination of contributors, and topics,to take the daunting mystique out of online networking, and replaces it with a clearly structured resource that will inspire and sustain those embarking on utilizing the seemingly limitless opportunities of the digital age. But to use these opportunities one must have clear goals, and the knowledge of how to make it all work for them.
Adey, the author of Successful Business Network Online – Build your Business using Powerful Online Connections told Frost Magazine: “Turning to the internet for business networking has been a direct response by business people continuing to trade through times of pandemic and lockdown. Our businesses need to survive and thrive or ‘bounce back’ and continue. A networking marketing strategy is a superb way to do this.”
Just imagine a pandemic such as the Spanish Flu which decimated the population after a hideous war, struggling to get back on its feet, with no help from a digital age and compare it to today, with this enormous advantage. Salutary, ah? So, be glad of this comprehensive book by Ladey Adey, which is a clearly presented guide for businesses, and takes us step by step through the principles required to move a business forward using online networking covering:
- How to become successful using Online Networking post Covid-19.
- Discover the secret strategies to online networking and avoid common online mistakes.
- How to Beat Zoom Fatigue.
Using interviews with many innovators, successful business owners and seasoned networking professionals and including her own insights we come to understand that online networking has tipped into the commonplace, though, as Anthony Thomson, co-founder of 86 400 and Metro Bank, opines as he ‘talks’ with Adey, that it is our children and grand-children who are already digital natives, immersed in digital technology and in tune with this medium in a way that previous generations are not.
Though, let’s face it, we’d be advised to get on the bandwagon pretty quickly, and for a neanderthal like me, this book is an essential tool, as I run a small charity, as well as everything else. And it does seem to me to be a truly ground breaking resource, one which even I can understand and appreciate.
So, buy it, read it but, like like Anthony Thomson says, as he and Adey discussed the need for physical and digital balance: ‘I still enjoy meeting people face-to-face.
Exactly, and surely this is where hospitality will flourish, as some, not all of course, remain in their home offices within four walls, alone… and out they’ll go, to meet in a hub, face to face with others in localised towns. I daresay the metro-centric way of life will respond and release its grip as people spread out of cities into the country. But that’s a whole other subject. Or is it, because we are talking about the new normal.
Successful Business Networking Online by Ladey Adey has received endorsement by networking gurus from around the world, Dr Ivan Misner – BNI Founder, Brad Burton – 4N, Networking Authors: Andrea Nierenberg, Andy Bounds and Michael Heppell and Professor Gary Bosworth, Newcastle Business School who said “This book should be an essential resource for all Business School Libraries”
Well, quite.
Available in e-Book and physical at Amazon.co.uk
and all good book stores.
Annie Clarke: author of the Home Front Girls series, the latest of which is Wedding Bells on the Home Front. 