This years Merit Award Winner was Heohwan Stimulation S/S13 ….
Heohwan’s collection was classic, clean cut with strong geometric shapes and monochrome prints. Fresh black white and grey looks were splashed with colour through cropped lime green jackets, a floaty orange and yellow coats. The strong lines of the square jacket and tops matched loose elegant trousers and wide skirts creating sunning silhouettes that swept down the catwalk.
Highlights of the collection were the high necked grey trench coat, the leather pieces pierced with holes and the top skirt combination that two twins ended the show.
For anyone who likes a fresh classic modern look the Heowan Simualtion S/S13 is a collection to defiantly look out for.
This evening i was lucky enough to be working back stage at Moschino Cheap and Chic show in. The show was held in a dilapidated fashionable building in Central London.
After much hanging around, herding models to the right place and helping myself to the free sandwiches I got a good look at the new collection.
My first impression was that is was classic Moschino, fun, quirky but not something i would necessarily wear. However as the models tried on the outfits and everything came together I fell in love with each look Moschino had created, elegant with a edge and not taking themselves too seriously.
The vibe was 60’s 70’s with bold prints, pineapple shaped bags with matching pineapple earring. Super flares matched with heavy coloured wedges and mini dresses matched with trainers.
The colour pallet worked perfectly and the prints harmonised together to create something truly exiting to look at.
My favourite pieces which (if i save up for long enough) will be in my wardrobe will be the platform wedges which came in orange, black, green and purple. Me and the other dressers decided these were “sensible shoes” what with being wedges and therefore worth the purchase! A great clutch caught my eye which had the appearance of being a notebook.
The star of the show was the Creative Director Rossella Jardini who looked show stopping elegant and sophisticated back stage, chatting to the press, posing with a cigarette in her mouth and generally being fabulous.
The show was very well received and after our dressers duties were performed we got to try some of the delicious cocktails on offer at the after party and keep an eye our for celebrities such as Kerry Brook and Pixie Lott who were mingling about.
Overall Moschino Cheap and Chic had a laid back atmosphere, everyone was friendly and had a great time and the show was undoubtedly a success. Looking forward to when the collections hit the shops!!!
My first challenge of London Fashion Week this year was making it through the cobbled court yard in 6 inch heels, without an embarrassing trip in front of the many photographers at the entrance. This was my first Fashion Week and I was excited, if a little nervous and not knowing at all what to expect…
After picking up my press pass,and feeling a little more confident now, and hoping I could pass for someone of at least vague importance I started my exploration of the exhibits around Somerset house. There was a wide range of designers to ogle at, from from Milliner Steve Jones famous and intriguing hat designs to Julian Hakes Mojito shoe, which i fell in love with at first sight. Hakes, originally an architect stumbled across the smooth and modern design which only supports the heel and ball of the foot . Definitely a shoe for the future!
As a fashion design student myself I was especially interested in the work of the NEWGEN designers who collections Topshop sponsors and in the past have included Alexander Mcqueen and Mary Katrantzou. All the designers work was innovative and inspiring. My personal favorite being Lucus Nascimento textured dresses. Definitely all designers to watch out for in the next few years.
Another designer that caught my eye was Felicity Brown who creates hand printed and hand dyed womens couture wear. The pieces were beautifully made and reminiscent of an underwater coral theme. The designer who graduated from Royal College of Art with a 1st class honours in Textiles, creates elegant clothing has a distinct style and a exiting approach to textiles.
I was also a fan of Paper London’s clean and modern designs. Their sharp collection has strong silhouettes and their new collection feature material made from recycled materials such as rubber and plastic.
The exhibitions are defiantly worth a look and show case some of the best jewelry, hat and clothing designers of today
One of the best things I felt about London Fashion Week is the street style and amazing outfits sported by the industry models, press and designer. From the truly bizarre to the elegant its truly the place to express your individual style and Somerset House becomes a catwalk in itself.
Sophie Estelle