Shoes for Summer: SS’12: Cushe Footwear

SS’12: Cushe Footwear

Cushe Footwear has launched its SS12 range of unconventional footwear choices for everyday life and showcased this in a beautiful behind the scenes videos and advertising campaign. I like their shoes and the feel of their campaign. The shoes look comfy and are well designed.

The SS’12 shoot chronicles ‘the road trip’ in videos which follow one man’s travels to Mozambique. This reflects Cushe’s laidback lifestyle and travel message, demonstrating how the brand create lines to cater for all aspects of a Summer adventure. This story is reflected through the behind the scenes video.

The overall theme for this season’s range of shoes was based around ‘The Wonder Year’, which translates across all forms of creative associated with the season.

Check out the behind the scenes videos.