HEMYCA AW14 – Neoteric

Formed and based in London, Hemyca is a unique, luxury fashion brand started by Helen Clinch and Myra Nigris whilst studying at London College of Fashion.

 

Between them, they have worked for the likes of Ben de Lisi and Roland Mouret.

 

They wanted to create a brand which oozed elegance, sophistication whilst maintaining a quality product. They offer a ready-to-wear collection as well as Bespoke and Bridal services which can be found on their website www.hemyca.com

 

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London Fashion Week AW14 showcased their Neoteric collection part of the Digital Schedule.

 

 

 

 

 

 

The collection was presented alongside a feature film that was directed by Christopher Butler. The film was made with the concept in mind which explores the fine line between fiction and reality. This was served up with some bright blue cocktails much in keeping with the colour scheme of the current collection.

The collection is a solid colour scheme based on three colours, Midnight Blue, Moonstone Silver and Pitch Black

21 Moonstone Silver Dress

22 Marguerite dress Black Feather ChiffonMidnight Blue

HEMYCA have indeed kept up their reputation as a label to create sophisticated and demure pieces with great structure. The fabrics are nothing short of luxurious and sexiness; combining intricately feather covered fabrics to patent leather strap panelling, luxury wools and lace.

11 Manon cape Black Feather

04 Ottie gilet Black Patent

As you can see throughout the collection, the pieces are tailored, precise and elegant. Capes are a feature as well as beautiful chiffon gowns and below the knee dresses.

 

 

 

 

 

 

 

 

 

01 Manon Cape Petrol Blue

16 Alma coat Silver Jacquard

10 Grete top Black Patent - Anni skirt Black Patent Feather

There is an incredible sexiness and power that exudes from each of the pieces. Each of the outfits speak for themselves and it’s a wonderful and daring collection. I look forward to their next collection greatly.

Shop the collection now. Details of stockists can be found at www.hemyca.com

keshini misha