Sep 18

JW Anderson Interview | London Fashion Week 2012

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I went along to JW Anderson’s show last night in Bedford Square, and, boy, was I impressed. Legendary fashion writer Hilary Alexander was also there on the front row. We were also lucky enough to get an interview with JW Anderson.

Fashion week always approaches quickly, do you get excited?

It is an exciting week and it obviously gets a bit stressful but it’s all part of the process.  Everything always happens at the last minute!

Your new collection has just launched at Topshop, are you pleased with it?

I am super pleased with it.  The store layout is incredible and it was so exciting seeing hundreds of people turning up. It was amazing to see everything from blankets, jumpers to iPhone cases selling so quickly!

What is the key concept behind your Spring/Summer 2013 collection?

It centers around the idea of filling a white canvas which then becomes part of the garment. I have tried to combine extremely technical methods with a feeling of heritage.

What’s your secret to keeping cool and focused during fashion week?

Drinking lots of water and eating lots of fruit. I also try to keep my phone turned off, as it means I can really concentrate on the task in hand and keeps me from getting distracted.

What’s your secret to success?

Believe that it has already happened and a lot of hard work!

What are you looking forward to most at Fashion Week?

That minute before the show!

How do you keep fit / looking so good?

Drinking lots of water and turning off for 2 hours of the day

Why are you working with BRITA?

The is such an innovative product and is a cost effective alternative to drinking bottled water when you’re out and about.  I don’t think you should have to pay for water.  It should be everyone’s right, but it should taste good.