JW Anderson Spring/Summer 2013 collection | London Fashion Week 2012

I walked into Bedford Square to see JW Anderson’s SS13 collection and was awed by the venue. The marquee built in the square was beautifully designed and there was a beautiful reception to greet the press and celebrities that were there. Daisy Lowe, Pixie Geldof, Corrine Bailey-Rae and Nicola Roberts were all FROW, as was legendary fashion writer Hilary Alexander.

The clothes were divine. Metallic clothes with the occasional splash of colour and geometric hemlines were the order of the day. Frost Magazine has an interview with JW Anderson here and some backstage photos.

JW Anderson Interview | London Fashion Week 2012

I went along to JW Anderson’s show last night in Bedford Square, and, boy, was I impressed. Legendary fashion writer Hilary Alexander was also there on the front row. We were also lucky enough to get an interview with JW Anderson.


Fashion week always approaches quickly, do you get excited?

It is an exciting week and it obviously gets a bit stressful but it’s all part of the process.  Everything always happens at the last minute!

Your new collection has just launched at Topshop, are you pleased with it?

I am super pleased with it.  The store layout is incredible and it was so exciting seeing hundreds of people turning up. It was amazing to see everything from blankets, jumpers to iPhone cases selling so quickly!

What is the key concept behind your Spring/Summer 2013 collection?

It centers around the idea of filling a white canvas which then becomes part of the garment. I have tried to combine extremely technical methods with a feeling of heritage.

What’s your secret to keeping cool and focused during fashion week?

Drinking lots of water and eating lots of fruit. I also try to keep my phone turned off, as it means I can really concentrate on the task in hand and keeps me from getting distracted.

What’s your secret to success?

Believe that it has already happened and a lot of hard work!

What are you looking forward to most at Fashion Week?

That minute before the show!

How do you keep fit / looking so good?

Drinking lots of water and turning off for 2 hours of the day

Why are you working with BRITA?

The is such an innovative product and is a cost effective alternative to drinking bottled water when you’re out and about.  I don’t think you should have to pay for water.  It should be everyone’s right, but it should taste good.