Does the packaging in your bin annoy you?

Packaging is funny stuff. No-one goes out to buy it; they go to buy the things inside. And by the time you get it home, and remove (or use up) the contents of the pack, it has worked quite hard.

But most of what it does is invisible to consumers. We don’t see products stacked meters high in warehouses, stacked on an open dockside in the heat or shaken about in the back of a lorry. Even a humble crisp packet, which uses the tiniest amount of material, performs a number of jobs to ensure that crisps are crisp, not stale, and not crushed into tiny bits.

There has been lots of publicity recently for the huge quantity of food we waste in the UK each year. Wasting food is an environmental disaster, not least because all of the energy and other resources that went into growing, processing, storing and transporting it are also wasted, along with the food itself. But few of us probably realize that if the UK’s packaging and distribution system was not as sophisticated and technologically advanced as it is, there would be far more food waste.

Most food just would not be available without packaging – sliced bread, yogurt, frozen peas, rice, jam, cream cake. Packaging continually responds to changes in life style – smaller portions for people living alone; prepared microwavable vegetables for time-poor people and those who want to reduce cooking energy – in a way that few other industries have done.

Twenty years ago there was roughly the same amount of packaging in your bin as there is today, but it would have been generated by far fewer goods. That’s because manufacturers and retailers keep doing more with less, reducing the resources used to provide the same (or better) protection, information and hygiene.

On average just 1% of packaged food is wasted compared to 10% of food sold loose. That’s because packaged food does not get damaged in the supply chain and it lasts longer on the shelf.

The public mistakenly sees the packaging in their bin as a sign of failure, but over 80% of packaging can easily be recycled so clean paper, cardboard, glass, metals and plastic bottles should be put in recycling boxes, not rubbish bins. However, even non-recyclable packaging is – in the big picture of total resources used – helping to avoid waste. It also makes much of modern life possible – take-away coffee, ready-made sandwiches, microwaveable meals.

We should learn to love packaging – it’s helping to reduce waste and improve both choice and convenience. How many products can claim that?