Fashion Fringe. Final Show London Fashion Week S/S13

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The finale to London Fashion Week S/S13 was Fashion Fringe, a platform set up to help young design talent to display their collection.

As a design student myself I am always glad to see young designers being helped by those already established in the industry, and i know and appreciate how much work and dedication goes into making a collection and starting up a business.

For Fashion Fringe ten young designers are chosen from thousands and those ten are then whittled down to three. The winner is then announced at the end of the show.

This years finalists were Haizhen Wang, by Haizhen Wang, a graduate from Central Saint Martins who has previously worked for Max Mara, Boudicca and All saints before establishing his own label in 2010. Wangs S/S13 collection is inspired by architect Santigo Calatrava and Japanese amour. It featured precise lines and had echos of both femininity and masculinity. 3D digital printing was also used on the collection adding a futurist feel to his work.

Teija by Teija Eilola. Eilola, a graduate for RCA and previously head of women’s wear at Ted Baker. Her S/S13 collection “All that is Solid” was feminine and sophisticated with soft, earthy colours and luxurious fabrics swishing down the catwalk. The trench coats and outwear had exiting cuts and shapes with with large silhouetted sleeves. Personally this was my favourite collection and I loved the contrasted use of draping mixed with pattern cutting.

Vita Gottlieb, by Vita Gottlieb, a Fine Art Graduate from Central Saint Martins set up her label in 2012. You could never tell but she has no formal fashion training and has instead taught herself.  Her Fashion Fringe S/S13 collection is entitled “The night garden” and is an explosion of cultures and textures coming together, with interesting silhouettes  and bright colours making her collection stand out. With amazing fabrics and shapes Gottlieb’s collection is truly unique and beautiful.

As the last show of S/S13 there was a sense of excitement in the air and as the show ended everyone waited with baited breath for the winner to be announced. Each designer was so different and each collection so powerful it would a hard decision to make.

This year Christopher Bailey, Chief Creative Office of Burberry was judge of the competition and presented the awards.

In the end he chose Haizhen Wang collection. As Wang came on to collect his trophy, made by jewellery designer Jessica McCormack, it was clear as he lifted the trophy over his head in triumph how ecstatic and happy he was to have won.

It was a lovely end to a great fashion week, with everyone looking forward into the future for new young talent and a whole new generation of designers.