Morrisons Christmas Showcase Event: What Food to Buy for Christmas?

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The perfect Christmas scene

Last week Frost was lucky enough to attend the Morrisons Christmas showcase event. We tried out all the delicious treats Morrisons is offering for this year. You may have already seen our Morrisons Christmas range article

Morrisons does an exceptionally good job of transcending the image of the corporate behemoth. Whilst other supermarkets were hosting investor days, Morrisons was focused on getting its message out to its customers. The event was hosted in a magical house which had apparently been featured on Grand Designs. It felt like it was Christmas day already! What struck me was the genuine passion and honesty of all the Morrisons team.

After being warmly greeted we were offered a glass of Morrisons award winning champagne. I don’t pretend to be much of a wine expert but my partner and I have been sold on Morrisons champagne ever since we first had some a few months ago. Honestly some of the best champagne I’ve ever had.

Moving on we were invited to try some of Morrisons bakery products. Graham, one of the bakers responsible for Morrisons new products, proudly encouraged us to try some of their new work. Morrisons employs more bakers than any other supermarket. All of the products we tried are made directly in the store.

mmmmm

White Christmas Pudding

Morrisons has brought in Claire Clark, world-famous pattissiere, to make this delicious alternative to the original Christmas pudding. It’s moist lighter and dare I say in many ways better. For those who aren’t fans of more traditional Christmas puddings this is well worth trying. Good value at just £3 as well.

Snow Capped Baked Alaska

Baked Alaska with cassis liquer, blackcurrant cream and sauce.

Christmas Tree Bread

Delicious and easy. Eleven mini buns locked together in the shape of a Christmas tree. Ideal for breaking and sharing.

Candy Cane

My absolute favorite of the new range. These look and taste wonderful. It is essentially a chocolate brioche wrapped around a currant bun. Definitely worth getting a couple for Christmas breakfast.

Panettone Cheesecake

This was a wonderful creation. I love cheesecake so it was great for me to try a Christmas version for once. It tasted superb the Morrisons team can be rightly proud of this one.

We next meet baking specialist Martin. Martin is very friendly and passionate like everyone else. He encourages us to try Morrisons old favourites, the award winning Panettone and Stollen, both have been updated slightly with extra fruit. Both are exceptionally good. I don’t think I’ve had better. I love Panettone.

I have barely finished stuffing my face when I am greeted by Roy, Morrisons meat specialist. He brings me a huge plate of Morrisons Christmas meats.

The quality of the ingredients really shines through, everything was excellent.

I really enjoyed the Crusted Turkey joint

The Morrisons team has worked with Michelin-starred chef Nigel Haworth to develop this.

You definitely won’t go wrong with Morrisons pigs in blankets. They were delicious. The cranberry sauce, stuffing and lamb were all excellent.

Everything is washed down with a delicious glass of Chilean wine. Morrisons is doing a lot to help their customers choose the right wine. Wine can be pretty confusing and often I get overwhelmed by all the different choices. Try out their new online taste test to see what wine is right for you.

The items above are just a small sample of Morrisons huge Christmas range.

Morrisons is a fantastic supermarket. An example of a great British business which provides food and livelihoods for a huge number of people.

I was really impressed by the genuine passion of the Morrisons team. There was no fake interest or pretence, just satisified people with a passion for their work.

Morrisons often doesn’t get the credit it deserves when it comes to the quality of its food. They’ve put together a fantastic Christmas range make sure to check it out.