Last week Tech Crunch announced that make-up lovers everywhere will be able to print any shade or type of make up from their own home for just $300!!

Call it crazy but it is true, Harvard Business School’s very own Grace Choi has invented the product that could be the answer to the make-up world, printable make-up. The Mink as it has been named, allows you to pick a colour, any colour online or from a photo, and produces eye shadows, lipsticks and any other form of cosmetic goodie from the hit of a button.

Choi researched into the make-up industry, the ingredients, the pigments, and the formulas that create that favourite lipstick, that sparkly eye shadow and much much more to produce the base for her products. The idea behind her concept is making available the luxury make up and the mass produced all in one place at a click of button, for young girls aged 13 – 21 experimenting with make-up. Break away from the stock colours of pinks and reds and be daring with bright greens and blues. The same dyes that are used in printers are those that are used in make-up Choi claims, as she states ‘take out the bulls***’, the branding, the expensive trip to the make-up counter. The Mink does the same thing as all these brands but right from your own home at a fraction of the price.

Check out her announcement at Tech Crunch

What are your views on this evolution of printing and make-up?