On Thursday I headed to Amazon HQ along with other fashion and lifestyle writers and bloggers for an Evening for Fashion & Lifestyle Influencers hosted by Amazon.co.uk. It was an entertaining evening, full of information and amazing, inspirational people. There was informative talks by fashion and blogging industry professionals, and the Amazon Fashion team also gave a great talk.

I checked out the fashionable people and eat far too many biscuits and canapés. Professional Blogger, Ella Gregory (CocosTeaParty.com) was brilliant, giving amazing tips and talking endearingly about how she got started. Cosmopolitan journalist Gemma Royston-Claire was up next. Gemma gave great advice on writing engaging content and giving readers what they want. “People click for inspiration, education or entertainment.” Gemma said. Good advice indeed, and she should know as she started off with her own blog and now writes for Cosmopolitan Magazine. After food and drink we learned about Amazon Fashion. I was left very impressed with what Amazon had to offer and Frost will hopefully be doing a collaboration with them soon. I wanted to start shopping right there and then.

Freelance Fashion Stylist Rachel Story was next. She styles for HELLO! Magazine amongst others. Rachel gave some really great tips on styling. She is obviously at the top of her game and I learned a lot from her.

Lastly, Reena Rai from Fashiondaydreams.com talked about How to use Affiliate Marketing. Reena was definitely the most stylish of the evening. Head to toe in black and lace accessorised with killer shoes. She gave great tips on how to monetise with affiliate marketing.

The evening finished off with a Q&A with the Amazon team. The Q&A was great as I learned a lot of little tips to improve the SEO of Frost. Thank you to Amazon and all of the speakers for an amazing evening.

About the speakers:

 

Ella Gregory, CocosTeaParty.com

@cocosteaparty

London based, full time fashion blogger. Listed in The Independent’s Twitter 100: Top 10 Fashion.

 

 

 

Gemma Royston-Claire, Journalist

@gemfatale

Currently writes for Cosmopolitan magazine. Previously had an award winning column at Company mag, alongside her blog: www.gemfatale.co.uk

 

 

 

Rachel Story, Fashion Stylist

@Rachelstory29

Works with brands including HELLO! Magazine, Harvey Nichols & Ted Baker.

 

 

Reena Rai, Blogger

@Reena_Rai

Reena runs FashionDayDreams.com, alongside her day job in luxury retail. She’s a successful affiliate marketer.