Känna: Revolutionary children’s sensory-friendly clothing brand launches in the UK

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I have a brand-new obsession: these gorgeous, stylish and comfortable clothes for children. If you have a child with sensory processing difficulties then these clothes will have them looking fabulous with no complaints.

Not only are these clothes soft and beautiful, but they are super-affordable. I always say that my biggest compliment to a brand is if I would spend my own money on it. I will definitely buy these high-quality, yet affordable clothes. With the great styles mixed with the neurodiverse-friendly comfort, we love Känna.

A Devon-based mother has turned her family’s personal struggles into a groundbreaking solution for children with sensory processing difficulties. Today marks the official launch of Känna, a new online clothing brand offering stylish, sensory-friendly garments designed to bring comfort and confidence to neurodivergent children.

The inspiration behind Känna came from founder Katie Lodge’s own experience with her daughter Evelyn, who struggled to find clothing she could tolerate due to sensory sensitivities. “Evelyn had one outfit she could wear comfortably, and it was on repeat every single day,” Katie recalls. “Seams, labels, waistbands – everything felt unbearable to her. It wasn’t just about clothing; it was about her quality of life.”

Determined to create a solution, Katie assembled a team of expert designers and manufacturers to develop a range of clothing that is as kind to the senses as it is stylish. The result is Känna, a collection of thoughtfully designed garments that prioritise comfort without compromising on aesthetics.


What makes Känna different?

Every detail of Känna’s clothing has been meticulously crafted to address the unique needs of children with sensory sensitivities:

·       Minimal, ultra-soft seams for durability without irritation

·       Tagless, screen-printed care labels to eliminate itchy contact

·       Soft, breathable organic cotton blends, brushed inside for extra smoothness

·       Stretchy, non-restrictive waistbands for ultimate comfort

The inaugural collection, available for children aged 5 to 14, includes short- and long-sleeve tees, A-line skirts, and dresses in a variety of styles and colours. Prices range from £28 to £35, offering a mid-range, high-quality alternative to high-street clothing.


Comfort for all kids – with sustainability built-in

While Känna was born out of a need to support neurodivergent children, its mission extends to all kids. “Let’s normalise comfort and self-care for our children,” Katie says. “Everyone feels better when they’re comfortable, and Känna is here to make that possible for every child.”

Känna is also deeply committed to ethical and sustainable practices. All garments are made from OEKO-TEX or GOTS certified fabrics, responsibly sourced from European mills, and built to last.


A family’s journey, a community’s solution

Katie’s journey to create Känna has been one of love, determination and risk. “This brand was born out of necessity, even desperation,” she shares. “But it’s been created with so much love, and we couldn’t be prouder of what we’ve achieved.”

The Lodge family’s story is one of resilience and innovation, and Känna is set to become a brand that empowers children to feel good in what they wear.


Learn more

For more details about Känna’s story and its sensory-friendly clothing, visit the blog at https://kanna.co.uk/blogs/latest-news-1/sensory-clothing

About Känna

Känna (inspired by the Swedish/Icelandic/Japanese word for “feeling,” “explore,” and “waves”) is a UK-based start-up creating premium children’s clothing that combines sensory-aware design with ethical sustainability. Känna’s mission is to empower all children to feel good in what they wear.