We love fashion and we love doing good so it goes without saying that Frost loves FWP Clothing. A genius ethical t-shirt brand that lets you look good and do good at the same time. Frost loves.FWP Clothing is a brand new ethically-minded t-shirt brand that helps to put the everyday into perspective with 10% of profits from each of their First World Problem t-shirt designs supporting a different Third World Need. First For Third.

Richard Reed, Co-founder of innocent drinks, said of FWP Clothing: “this is a quality idea”, and referring to the First World Problems the designs are based on, he said “I laughed out loud at the coffee and holiday ones”.

Left: Greg & Jimmy meeting Blake Mycoskie, founder at TOMS shoes at the launch of the TOMS store in Carnaby Street

Founders Greg and Jimmy, colleagues at innocent drinks, took inspiration from brands like TOMS shoes, and came up with the idea while at the office gym thinking about how we too often find ourselves complaining about menial things when there are real issues faced by many around the world. They then pitched for, and won, the £1000 innocent scholarship, voted by peers, to test the idea and have since launched the business with this funding.

The launch range comprises of four designs in Men’s and Women’s variants, with one example being: ‘Wifi’s down again’, which supports Telecoms Sans Frontieres (Communications without borders) whom help refugees and disaster victims reconnect with their families using satellite phones.

The full range can be purchased through fwpclothing.com, shipped Worldwide, and you can follow FWP Clothing on Instagram, facebook and twitter: @fwpclothing