Turning First World Problems into Third World Solutions: new ethical clothing brand FWP launches

 

Turning First World Problems into Third World Solutions- new ethical clothing brand FWP launches

Turning First World Problems into Third World Solutions- new ethical clothing brand FWP launcheshope

We love fashion and we love doing good so it goes without saying that Frost loves FWP Clothing. A genius ethical t-shirt brand that lets you look good and do good at the same time. Frost loves.FWP Clothing is a brand new ethically-minded t-shirt brand that helps to put the everyday into perspective with 10% of profits from each of their First World Problem t-shirt designs supporting a different Third World Need. First For Third.

Richard Reed, Co-founder of innocent drinks, said of FWP Clothing: “this is a quality idea”, and referring to the First World Problems the designs are based on, he said “I laughed out loud at the coffee and holiday ones”.

Left: Greg & Jimmy meeting Blake Mycoskie, founder at TOMS shoes at the launch of the TOMS store in Carnaby Street

Left: Greg & Jimmy meeting Blake Mycoskie, founder at TOMS shoes at the launch of the TOMS store in Carnaby Street

Founders Greg and Jimmy, colleagues at innocent drinks, took inspiration from brands like TOMS shoes, and came up with the idea while at the office gym thinking about how we too often find ourselves complaining about menial things when there are real issues faced by many around the world. They then pitched for, and won, the £1000 innocent scholarship, voted by peers, to test the idea and have since launched the business with this funding.

The launch range comprises of four designs in Men’s and Women’s variants, with one example being: ‘Wifi’s down again’, which supports Telecoms Sans Frontieres (Communications without borders) whom help refugees and disaster victims reconnect with their families using satellite phones.

The full range can be purchased through fwpclothing.com, shipped Worldwide, and you can follow FWP Clothing on Instagram, facebook and twitter: @fwpclothing

 

 

5 Exercises to Avoid Lower Back Pain

According to the British Medical Journal, most people suffer from lower back pain at some point, and while many people recover, between 10 and 25 percent of people with low back pain have long periods where they’re unable to work. Treatments for back pain include painkillers, physiotherapy, osteopathy or even surgery. But, according to top personal trainer Greg Brookes (http://www.gbpersonaltraining.com/) many people can alleviate their pain through practising five simple exercises.

We would like to remind you to consult with a schooled doctor to guide you with your healthcare needs before starting a fitness program.

1. Stretch your Hip Flexors
Your Hip Flexors are a group of muscles responsible for raising your knees to your chest. They are a very active and easily get involved in movements that they are not primary designed to do. The Hip Flexors over activation and lack of stretching often results in a shortening of the muscles. As the muscles shorten they start to pull on the Lumbar Spine and ultimately create a more Lordotic curve in lower back. This posture is easily recognized with the buttocks pushed out at the back and belly protruding out at the front.
Solution: Stretch the Hip Flexors by taking a deep lunge position, rotating your pelvic bone towards your chest and bracing your abs.

2. Lengthen your Hamstrings
Following lengthy periods of sitting with bent knees the Hamstrings shorten. Shortened hamstrings attach to the bottom of your pelvis and prevent correct rotation of the pelvis during forward bending. An inability to rotate at the pelvis results in a compensation in the lower back and ultimately lower back problems.
Solution: Stretch the Hamstrings by sitting with your lower back against a wall and straightening your legs. Keep the chest up and proud.

3. Improve Thoracic Spine Mobility
The Thoracic Spine is situated from the base of the neck to the mid back and is anatomically designed for movement. The Lumbar Spine with its larger vertebrae is designed for stability and lack of movement. Most people due to repetitive seating positions have “locked up” Thoracic Spines resulting in limited movement. The Lumbar spine is then forced to produce movement that it is not anatomically designed to perform and hence lower back issues.
Solution: Mobilise the Thoracic Spine by sitting tall on a backless chair and holding a stick across the shoulders. Brace the abs to lock the lower back and rotate slowly alternating sides.

4. Strengthen the Inner Core
The Inner Core is designed to work as a compression chamber to support the Lower Spine. The Pelvic Floor and Diaphragm are on top and bottom, the Transverse Abdominis goes around the sides and the Multifidus is at the back. An inability, through excess sitting, to activate the inner core leaves the Lumber Spine “Naked” during movement.
Solution: Strengthen the Inner Core by lying face down with the head on the hands. Breathe in deeply and push the belly into the floor, then breathe out deeply and pull the belly off the floor.

5. Use Correct Abdominal Training
The world’s obsession with flat stomachs and 6-pack Abs has resulted in a whole multitude of abdominal exercises. Unfortunately the majority of these exercises go against the true function of the Core muscles and only exacerbate existing problems. The Cores primary role is to provide stabilisation and a strong platform for other muscles to function from. Sit ups and crunches work in the total opposite direction of the Cores true function and only increase excess flexion in the Lumbar Spine. These exercises in turn increase the hunched over desk seated position and further stimulate and shorten the over active Hip Flexors.
Solution: Work on Core Stability by holding a rigid Press Up position while slowly raising one arm and taping the opposite shoulder. The less conditioned can omit the shoulder taps.

You can see videos of all the exercises required to create a strong core to prevent lower back issues by following Greg’s “Core Conditioning Course” here: http://gbptmembers.com/store/products/33