London Fashion Week (LFW) is finally here and the event kicked off today with English flare and eccentricity! Cameras didn’t stop flashing for a second, capturing all the delights the day had to offer as well as snapping people in their carefully selected outfits. The runway shows were creative and innovative giving designers such as Antoni & Alison, Corrie Nielson and PPQ a platform to really show off their latest Autumn/Winter collections. With buyers, press and fashion addicts alike, flocking to Somerset House eagerly anticipating each presentation and show, the atmosphere was electric.
I, for one, felt very proud to be British, to see the talent on display and the attention to detail to all aspects of the event. The exhibition, which is where the designers display their collections, is nicely spread out giving each label enough space to play with. The shows vary in all aspects, some transporting you almost to other worlds whilst others keep things nice and simple. Many now include some form of art installation and other forms of media to emphasise certain aspects of the collection and to add drama of course! Also all catwalk shows are streamed LIVE on LFW TV giving everyone the chance to see their favorite designers first hand. It has made LFW more accessible than ever and I personally feel it starts to bridge the gap between members of the fashion world and members of the real world! As well as live streaming, designers have agreed to take part in live Q & A’s on Twitter where as many questions from people all round the globe will be answered directly from the designers themselves. All you have to do is keep your eyes out on @LondonFashionWk and look for the #AskLFW!
I was not wrong in my expectation of those “too-cool-for-school” fashionistas making a lowly writer/actress like me feel like I am wearing a bin-bag! There were certainly some very well and very wacky dressed people out to impress today and they add to the spirit and fun of the event. I have snapped a few pictures of my favorites to share with you!
There are also a lot of fashion-geeks geeking out in the press lounge, tap-tapping away on their laptops, iPads and tablets, uploading their photos, thoughts and impressions the moment it happens. In fact the press lounge is a brilliant place to hang out; with MAC offering to fix our faces and Tony & Guy offering to sort out our hair…for FREE…we get a taste of the models life too!
All that is left for me to say is, bring on tomorrow!! Detailed overviews of today’s shows are on there way from Catherine, Keshini and myself but first we need a glass of wine and a lie-down…man, LFW is exhausting!!
Kate x
Follow me on Twitter for my live ponderings on LFW @k8hollowood
