THE TOP BABY NAMES OF 2010 REVEALED.

Katie and Amy have fallen out of the list of the top 20 female christian names, it emerged yesterday (30th January 2010).

The monikers of troubled stars Katie Price and Amy Winehouse have been replaced by prettier and less infamous names, Maisie and Isabella.

The highest climber in the list of the most popular girls’ names in the UK today is Bella, due in no small part to the lead character in Twilight, played by actress Kristen Stewart. Lacey, as in EastEnders actress Lacey Turner, is also on the up, soaring from number 57 up to 37. Florence is also becoming increasingly popular, moving up 33 places, as is Maisy.

Olivia is still top after 3 years and Sophie is still second. Lily is now third, up from 8th place, with Emily and Ruby completing the top five.

In the boys list Jack has finally been bumped off top spot by Oliver after 16 years in first place. Jack is now second while Harry, Charlie and Alfie, all non-movers, make up the top five.

Another bad year for F1 ace Lewis Hamilton has seen the popularity of his first name drop from 13th to 19th place, whilst his singer girlfriend Nicole Sherzinger fares even worse, with the name Nicole dropping seven places down the girls list to 84th place.

Ollie emerged as the biggest climber – up 56 places to number 53 – while Zachary, perhaps inspired by High School Musical’s Zac Efron or even the son of jungle queen Stacey Soloman, has also become more common.

Bobby – the name of the late Jade Goody’s son – is another big climber, up 25 places to number 70. And Kai – Coleen and Wayne Rooney’s son has stepped up 10 places to number 56, despite his father’s indiscretions.

The list was compiled by parenting club Bounty from names given to 423,000 children born in England, Scotland, Wales and Northern Ireland during 2010.

Yesterday, Faye Mingo, spokeswoman for bounty.com said: ”Our records show that parents are continuing to be influenced by popular culture and celebrity trends.

“The remarkable rise in popularity of names such as Ollie and Florence are most probably due to the X Factor star Olly Murs and the singer from Florence and the Machine experiencing their time in the limelight.

“However, parents are looking to a wide range of sources for influence and also seem to be rediscovering more traditional, ‘old-fashioned’ names like Ava and Stanley which have been more associated with grandparents in the past.

“Biblical names are also proving popular with Noah rising 20 places to 15th place and Jacob up 7, just missing the top ten.”

Olivia is enjoying its third year in top spot after deposing Grace in 2008.

Jessica climbed one place to sixth, while Chloe dropped from fifth to seventh. Ava made it into the top ten for the first time while Grace slipped to ninth from sixth.

Amelia completed the top ten. Lucy was a non-mover at 13 while the next four places were all taken up by new names, including Isabella which climbed eight places to 14th.

Megan, Isla and Freya have all become more popular as has Lilly, most probably inspired by the singer Lily Allen.

On the boys list Jack finally surrendered top spot to Oliver but very little of the rest of the top ten changed. William climbed one spot to eighth as did Daniel to ninth while James slipped two to tenth.

Other names we will be hearing more regularly includes Logan, which climbed seven places to 17th and Oscar, which moved up four to 22nd.

Callum and Liam seem to have had their day – they were the biggest fallers in the top 30, seven and nine places respectively.

And new entries into the bounty.com top 100 lists were Esme, Courtney, Jude, Elliot and Stanley.

Faye Mingo added: “A recent study we ran found that one in five parents regret the names they have chosen for their children, so it’s more important than ever for parents to choose a name them and their child will love for the rest of their life.

“It’s hard to predict what we’ll see next year but it’s most probable that celebrities and popular culture will again play a part – and with a royal wedding on the horizon we may well see an increase in Williams and Kates born in celebration!”

See the Top 100 boys and girls names of 2010 and check the latest regional popularity ratings at Bounty’s baby names section which features a host of unique and handy functions to help parents decide on baby names. As well as being able to search names using letters of the

alphabet, number of syllables, origin, and meaning, parents can also search trend graphs which show if names are declining/growing in popularity as well as popular sibling/middle names for their chosen name, amongst a host of other useful tools.

TOP 100 BOYS NAMES 2010

1. Oliver
2. Jack
3. Harry
4. Charlie
5. Alfie
6. Thomas
7. Joshua
8. William
9. Daniel
10. James
11. Jacob
12. George
13. Ethan
14. Lucas
15. Noah
16. Max
17. Logan
18. Joseph
19. Lewis
20. Dylan
21. Samuel
22. Oscar
23. Ryan
24. Archie
25. Riley
26. Jayden
27. Tyler
28. Jake
29. Callum
30. Liam
31. Alexander
32. Connor
33. Luke
34. Adam
35. Benjamin
36. Matthew
37. Leo
38. Finley
39. Jamie
40. Alex
41. Freddie
42. Mason
43. Harrison
44. Henry
45. Ben
46. Harvey
47. Nathan
48. Isaac
49. Cameron
50. Aaron
51. Theo
52. Edward
53. Ollie
54. Finlay
55. Owen
56. Kai
57. Harley
58. Aiden
59. Michael
60. Toby
61. Sam
62. Leon
63. Kyle
64. David
65. Rhys
66. Evan
67. Bailey
68. Reece
69. Zachary
70. Bobby
71. Ashton
72. Kian
73. Sebastian
74. Luca
75. Kayden
76. Louis
77. Zac
78. Taylor
79. Brandon
80. John
81. Hayden
82. Billy
83. Caleb
84. Jude
85. Blake
86. Joe
87. Louie
88. Jay
89. Christopher
90. Joel
91. Bradley
92. Ellis
93. Corey
94. Elliot
95. Zak
96. Robert
97. Stanley
98. Aidan
99. Jenson
100. Patrick

TOP 100 GIRLS NAMES 2010

1. Olivia
2. Sophie
3. Lily
4. Emily
5. Ruby
6. Jessica
7. Chloe
8. Ava
9. Grace
10. Amelia
11. Mia
12. Evie
13. Lucy
14. Isabella
15. Maisie
16. Poppy
17. Daisy
18. Ellie
19. Ella
20. Megan
21. Isla
22. Freya
23. Charlotte
24. Lilly
25. Summer
26. Isabelle
27. Holly
28. Sophia
29. Millie
30. Erin
31. Katie
32. Amy
33. Scarlett
34. Hannah
35. Lexi
36. Imogen
37. Lacey
38. Molly
39. Eva
40. Brooke
41. Lola
42. Phoebe
43. Layla
44. Emma
45. Leah
46. Abigail
47. Sienna
48. Gracie
49. Amber
50. Jasmine
51. Alice
52. Matilda
53. Elizabeth
54. Anna
55. Madison
56. Rosie
57. Paige
58. Lauren
59. Isabel
60. Bethany
61. Caitlin
62. Georgia
63. Faith
64. Lexie
65. Florence
66. Rebecca
67. Niamh
68. Zoe
69. Maya
70. Skye
71. Maddison
72. Tilly
73. Keira
74. Scarlet
75. Tia
76. Amelie
77. Libby
78. Sofia
79. Sarah
80. Aimee
81. Isobel
82. Esme
83. Zara
84. Nicole
85. Julia
86. Martha
87. Maisy
88. Heidi
89. Abbie
90. Mya
91. Darcy
92. Rose
93. Eleanor
94. Kayla
95. Miley
96. Hollie
97. Eve
98. Bella
99. Evelyn
100. Courtney

TOP 100 BOYS NAMES 2009

1. Jack
2. Oliver
3. Charlie
4. Harry
5. Alfie
6. Thomas
7. Joshua
8. William
9. James
10. Daniel
11. George
12. Ethan
13. Lewis
14. Max
15. Lucas
16. Dylan
17. Archie
18. Joseph
19. Jacob
20. Samuel
21. Liam
22. Callum
23. Oscar
24. Jayden
25. Logan
26. Ryan
27. Jake
28. Tyler
29. Riley
30. Luke
31. Harvey
32. Ben
33. Adam
34. Alexander
35. Benjamin
36. Leo
37. Matthew
38. Noah
39. Connor
40. Alex
41. Jamie
42. Harrison
43. Mason
44. Cameron
45. Owen
46. Henry
47. Nathan
48. Finley
49. Aaron
50. Freddie
51. Issac
52. Sam
53. Finlay
54. Theo
55. Harley
56. Aiden
57. Toby
58. Edward
59. Rhys
60. Michael
61. Evan
62. Kyle
63. Leon
64. Reece
65. David
66. Kai
67. Ashton
68. Bailey
69. Kian
70. Louis
71. Taylor
72. Hayden
73. Brandon
74. Joe
75. Jay
76. Luca
77. Kayden
78. Ewan
79. Joel
80. Sebastian
81. Zac
82. Ellis
83. Josh
84. Aidan
85. John
86. Billy
87. Zak
88. Bradley
89. Kieran
90. Blake
91. Christopher
92. Morgan
93. Caleb
94. Louie
95. Andrew
96. Bobby
97. Gabriel
98. Robert
99. Elliot

100.Jude

TOP 100 GIRLS NAMES 2009

1. Olivia
2. Ruby
3. Sophie
4. Chloe
5. Emily
6. Grace
7. Jessica
8. Lily
9. Amelia
10. Evie
11. Mia
12. Lucy
13. Ava
14. Ella
15. Charlotte
16. Amy
17. Daisy
18. Katie
19. Megan
20. Summer
21. Ellie
22. Isabella
23. Holly
24. Millie
25. Poppy
26. Freya
27. Erin
28. Isla
29. Isabelle
30. Hannah
31. Emma
32. Brooke
33. Molly
34. Phoebe
35. Eva
36. Leah
37. Lilly
38. Abigail
39. Sophia
40. Imogen
41. Maisie
42. Scarlett
43. Lexi
44. Jasmine
45. Lola
46. Layla
47. Isabel
48. Lauren
49. Amber
50. Madison
51. Matilda
52. Elizabeth
53. Bethany
54. Sienna
55. Rosie
56. Anna
57. Gracie
58. Paige
59. Alice
60. Caitlin
61. Georgia
62. Maddison
63. Rebecca
64. Lacey
65. Isobel
66. Faith
67. Libby
68. Tia
69. Keira
70. Lexie
71. Niamh
72. Skye
73. Nicole
74. Aimee
75. Sarah
76. Zoe
77. Eleanor
78. Amelie
79. Julia
80. Eve
81. Maya
82. Tilly
83. Zara
84. Martha
85. Sofia
86. Scarlet
87. Darcy
88. Abbie
89. Victoria
90. Heidi
91. Alexandra
92. Taylor
93. Miley
94. Kayla
95. Mya
96. Lydia
97. Florence
98. Evelyn
99. Rose
100. Courtney

BRITONS VOTE CHERYL COLE, PETER KAY AND JAMIE OLIVER AS THEIR TOP CHRISTMAS DAY HOST.

The nation’s sweetheart Cheryl Cole, funny man Peter Kay, celebrity chef Jamie Oliver, comedian Dawn French and Domestic Goddess Nigella Lawson have been voted Britons top Christmas Day hosts according to new research out today. Four out of ten adults stated they would love to receive an invitation to spend Christmas Day with one of these celebrities because they would be guaranteed a day of laughter, good food and entertaining conversation which are the three essential ingredients to make Christmas Day a success.

Making up the remainder of the top ten Christmas Dinner hosts was witty music mogul Simon Cowell, showbiz duo Ant & Dec, Friends star Jennifer Aniston, heartthrob David Beckham and singer Katy Perry.

The Travelodge poll of 6,000 Britons also revealed due to the hardship of this year 68% of adults want the warmth and love of a conventional family Yuletide gathering at their parent’s house this year – whilst a fifth of Brits, want to re-capture the magic of their childhood Christmas at their grandparent’s house this festive season.

In search of family love, over the next two days 45% of Britons will defy the peril of the big freeze and drive an average 122 miles in order to celebrate a traditional Christmas in the bosom of their family. Respondents reported they will spend an average eight hours this festive season driving to visit family.

Further findings revealed in the lead up to Christmas this year, a fifth of British couples argued regarding which side of the family they were going to be spending Christmas Day with. On average four heated arguments took place between couples before a final decision was made.

Over a quarter (27%) of couples surveyed stated they will be having two Christmas dinners this year, consuming a whopping 3086 calories – because they feel obliged to visit both set of parents on Christmas day.

Over half of the nation (51%) believes it’s important to spend Christmas Day with the family because that is the true essence of Christmas. Only seven per cent of Britons are spending Christmas day with their friends rather than their family this year.

The report also revealed a fifth of Britons have avoided the calamity of their family’s spare room and the prospect of sleeping on the floor and sofa by booking themselves into a nearly hotel on Christmas Eve and Christmas Day.

One in ten adults surveyed stated their biggest bug bear when visiting their family is there is nowhere to sleep and they cannot bear the prospect of spending the night on the sofa or floor.

Shakila Ahmed, Travelodge Spokeswoman said, “It seems Britons will be driving home to the bosom of their family this Christmas despite the big freeze. In today’s climate Brits are longing for love and support from their families and are keen to re-establish family ties. Although when it comes to staying over a growing number of Brits are opting to stay in a local hotel so that they can get a good night’s sleep. We have seen a surge in Christmas bookings within the last few weeks and in our recent £10 sale, rooms were getting booked by the second for the Christmas period.”

The Last Minute Gift That Rocks! {Christmas gift ideas}

Still not finished your Christmas shopping? Still got that difficult person to buy for and you have no idea what to get them? Don’t despair, with only 3 days until Santa officially arrives Hotel Voucher Shop has a gift that everyone will love and what’s more it can be bought online as late as Christmas day itself and delivered as an e-gift with a personalised message! Now that is last minute!

The Hotel Voucher Shop experience gift cards are the ideal present, no matter what the occasion, guaranteeing your loved ones an experience they’ll enjoy, after all who doesn’t love a good break?

The gift cards can be used to book over 70,000 hotels in over 5,000 destinations worldwide, including over 1,000 major hotel groups. The vouchers come in denominations of ten starting with a value of £10 ranging up to £1,000 and can be used as either part or full payment of a hotel break with any remaining balance stored for future use.

The Hotel Voucher Shop gifts come in three different ways, paper, plastic or virtual. Purchase paper and e-vouchers online at www.hotelvouchershop.com. Paper vouchers are posted, presented in an attractive wallet and personalised with your own unique message while e-vouchers are emailed instantly (especially handy when you need to send a present pronto or if you are buying for someone on the other side of the world!) The plastic gift cards can be purchased from top high street retailers including WH Smiths, Sainsbury’s and Superquinn.

Hotel Voucher Shop would be happy to offer your readers a 15% discount to celebrate the festive season!

*All Hotel Vouchers are non-refundable and are valid for 12 months from purchase.
For further information about the Hotel Voucher Shop visit www.hotelvouchershop.com

Bob Martin joins forces with vet Mark Binns deliver Christmas message.

People are advised to consider pet ownership carefully before making a commitment

Pet care specialists Bob Martin has teamed up with local veterinary surgeon Mark Binns to remind people that pet ownership is a commitment not to be taken lightly this Christmas.

With the recession biting hard and at a time when every penny counts, pet rescue centres are reported to be full to capacity.

In the run up to the Christmas period, Bob Martin, has worked with Mark to develop some top tips for people considering buying a pet over the festive season, and give pointers to take into consideration.

The advice that Mark shares with people on Bob Martin’s website has been created to offer guidance and support to those thinking of buying a pet and covers topics like feeding, worming and flea care.

Here are just some of Mark’s top tips:

· Make sure your pet doesn’t bring fleas into your home. Ideally get them treated before you get them home with an appropriate product.

· Groom your puppy or kitten from an early age to get them used to the feel of the brush

· If you have a dog, get it microchipped or as a minimum, get a tag that has your name and phone number as a contact before they start going out.

· Make sure your pet always has access to fresh water.

· Before buying your pet, consider whether your lifestyle fits in with your pet’s needs.

Mark says: “The Dog’s Trust’s strap line ‘a dog is for life, not just for Christmas’, coined back in 1970, is as relevant today as it was forty years ago. Although there is a lot to consider when buying a pet, providing that you can provide it with the care it needs, a pet can enrich your life and have a great and positive influence on your lifestyle.”

For more top tips and to read Mark’s blog, visit www.bobmartin.co.uk.

LAST MINUTE MAN. {Christmas Gift Idea}

SELFRIDGES LAUNCHES SOS SHOPPING SERVICE FOR MEN-ONLY FOLLOWING NEWS THAT 80 PER CENT OF ITS CHRISTMAS EVE SHOPPERS ARE EXPECTED TO BE MALE

80 per cent of shoppers at Selfridges on Christmas Eve are expected to be men

He’s only had 365 days to complete it, however Selfridges, the world’s best department store reveals that for yet another year, 80 per cent of its male shoppers have left it to the final hour to purchase Christmas presents for their nearest and dearest.

Selfridges anticipates over 250,000 customers to start their festive shopping on Christmas Eve, and the majority of these to be men who rely on the expertise of sales colleagues to emerge laden with a gift selection that will bring tears of joy (instead of just tears), on Christmas morning.

With this in mind, Selfridges is to introduce a special 30 minute SOS shopping service for those men who are clueless to the art of Christmas present buying. Starting Saturday 18th December, and running until stores close at 5.30pm on Christmas Eve, Selfridges’ Gift Gurus will offer male customers an express 30-minute no fuss service – guaranteed to cater for all their last minute panic Christmas gifts.

The Gift Guru Express service will be available in all Selfridges’ stores nationwide. Customers are asked to go to Selfridges’ information desk, where the closest Gift Guru will be contacted via a radio-link and the 30 minutes starts from then. The service, which was trialled last weekend, was inundated with men wanting to take advantage of wrapping up their Christmas in one swift 30 minute session.

According to scientists, the reason behind men’s last minute panic Christmas shopping, compared to female’s more considered approach, is down to a woman’s love of spending hours browsing in shops while men prefer to be in and out in minutes, reflecting their primitive past when women foraged whilst men hunted and gathered.

Selfridges’ Gift Guru, Ena O’Neill said: “Last minute man does his desperate shopping in the final hours of Christmas Eve. He comes in and asks to be shown the most expensive fragrance and just goes with that. The trick to productive gift buying, even for those who have left it to the final hour is to prepare a list. Don’t be afraid of asking questions, to find out what people actually want, what size they are, and any dislikes. I am always amazed at how many men are petrified of shopping. Last weekend we had many grab-and-run male shoppers who admitted disliking the gift buying experience, but left the store with a a huge smile after their 30 minute, hassle free shopping session.”

Anne Pitcher, Buying & Merchandising Director at Selfridges said; “For some men, shopping at this time of the year can be quite a stressful and daunting experience, especially for those not accustomed to gift buying. Our Gift Guru Express service is targeted at these men specifically, and provides them with a productive and effective service, all keeping within the festive spirit”

Selfridges’ Top Ten Gift Guru Express Gifts (jewellery):

1. Chanel J12 watch in blue from £2,750
2. Boucheron Four Gold Ring, £2,160 without diamonds, £4,390 with diamonds
3. Theo Fennell Skull Ring in silver, from £250
4. Missoni Toy Watch £385
5. Natalia Brilli gold watch bracelet £205
6. Lanvin glass pompom necklace £1,115
7. Yves Saint Lauren arty cuff £595
8. Georg Jenson fusion white gold ear studs £895
9. Hermes Enamel bracelet £375
10. Tiffany Praseolite cocktail ring £635

Selfridges’ Top Ten Gift Guru Express Gifts (beauty):

1. Bare Escentuals make up box £500
2. Benefit Dolls House £400
3. Chanel No 5 soap box set £30
4. Nars Kabuki Box Bowls £95
5. Lancome Exclusive Juicy Tube gift set, £30
6. Bobbi Brown Deluxe Beauty Trunk £350
7. Jo Malone Pomegranate Noir Collection £259
8. Vivienne Westwood Naughty Alice 50ml gift set, £50
9. Supersized Chanel No. 5 £800-£3,000
10. Creme de La Mer Globetrotter £950

The Art of No-Expense Gift Giving { Christmas gift ideas }

This year the average holiday shopper plans to spend £441.99 on holiday-related expenses, with £332.77 for gifts alone, according to the National Retail Federation’s 2010 Holiday Consumer Intentions and Action Survey. Whether your budget for the holidays is higher, lower, or right in line with the national averages, you should always try to stay within the limit you set for yourself. If you find you’ve maxed out this year’s gift budget, yet still have people left to check off your gift list, the art of no-expense gifting may be your best option.

Money Management International (MMI) offers insight into the art of no-expense gifting with three ideas that won’t put you over your holiday budget.

Give free printable gift certificates. Great gifts don’t have to cost a lot of money. Free printable holiday gift certificates allow you to offer an experience or an act of service while still giving the recipient a wrapped gift. Free printable gift certificates are actually great to give all year long.

Give homemade treats. Give your loved ones a heartwarming treat from the oven. Bake homemade sweet bread, gingerbread cookies, or mini raspberry cupcakes. Deliver the treats in festive containers. Your family and friends will be pleasantly surprised with the edible delights. For recipe ideas download the free Cheap Eats eBook.

Give a regift. A regift is a gift you’ve received that you pass along to someone else. While there are some cringe-worthy regifting tales, there are also some heartwarming regifting stories. Visit Regiftable.com for ideas and stories that will help you select an appropriate regift that the recipient will appreciate.

While some might argue that no-expense gift gifting is cheap, Cate Williams, Vice President of Financial Literacy at MMI, disagrees. “No-expense gifting is really about giving a gift the recipient will value and appreciate,” Williams added. “While not spending money on a gift is frugal, the thought and consideration the gift-giver puts into giving a gift the recipient will appreciate keeps the gift from being cheap.”

www.MoneyManagement.org

With News Of A Royal Wedding: Amazing Wedding Venue.

News of a certain engagement today will get many thinking of their own special day and Amazing Retreats can offer a venue to make you feel like royalty! From a Scottish Castle, which has played host to many a celebrity bash, to country manor houses and even a fort in the Solent, Amazing Retreats has secluded wedding venues aplenty!

Ackergill Tower, Amazing Retreats’ flagship property, is a perfect location for a romantic wedding, overlooking clear blue sea, atop a secluded white sandy beach, combining the very best service with a stunning backdrop. The castle has played host to celebrity weddings and can offer seclusion and privacy, away from prying eyes!

With 27 individually styled bedrooms, Ackergill Tower can welcome up to 52 guests who can stay in discreet luxury, enjoying all that this unique venue offers in complete privacy. It is also easy to reach, being just five minutes from Wick Airport, which benefits from the services of two airlines, or a two hour drive through stunning countryside from Inverness, the highland capital.

Ackergill Tower from the airwedding outside Ackergillbride and bridesmaid on lawn

Helen McKenzie Smith General Manager for Ackergill Tower says: “Ackergill would be a stunning venue for the latest royal wedding, and they would be in good company! Newlyweds who have been fortunate enough to be married here leave with lingering memories of a dream wedding come true. We also work with some of the best in the business, including Stephen Seedhouse, who provided the stunning floral creations for Madonna’s wedding and when in London was florist to Princess Diana. With our experience and connections, we can help organise a stunning wedding in just over six weeks!”

If a castle isn’t to your taste then Amazing Retreats’ extensive portfolio offers smaller, intimate and unique venues to enjoy wedding receptions.

Spitbank Fort, The Solent

One mile out to sea from Portsmouth harbour, Spitbank Fort can host a party of up to 60, with 10 bedrooms for overnight stays. The Fort offers Sun decks, hot tub, gym, museum, lighthouse suite, pump house with fresh water pumped from 400 feet below the sea bed. Currently undergoing refurbishment, Spitbank will be available from August 2011, why not be one of the first to experience nautical nuptials in the Solent?

Plas Cilybebyll in South Wales

Sleeps 18 in the main house and 4 in the separate Bakehouse. Plas Cilybebyll comes complete with a luxurious indoor swimming pool, three acres of grounds and a hard tennis court.

The Mill, Bedfordshire

Sleeps 18 in 9 bedrooms in contemporary luxury. With a fully-stocked recreation room, underfloor heating, surround sound and set in six acres of riverside.

Morley Hall, Norfolk

Sleeps 10 in 5 bedrooms. A three storey Elizabethan moated house on its own garden island.

Beaucastle, Worcestershire

Sleeps 14 in 7 bedrooms. A fairy tale Arts & Crafts castle with views from the Tower across Worcestershire. Set in 12 acres of gardens with views of the Worcestershire countryside.

By Catherine Balavage

Radox names Victoria Beckham THE modern day ‘PhenomeMUM’.

New study crowns modern mums the ‘Mistresses of Multi Tasking’

The Clocks Go Back Giving ‘PhenomeMUM’ A Well Needed Break

Phew – Mums are exhausted! They are at it over 20 times a day …. Multitasking that is!!

With the modern Mum doing over 20 different task every day (please NOTE there are only 24hrs and even Mums have to sleep) that is a lot of multi tasking and a pretty big to do list!

52% percent of mums are able to do four different tasks at any one time; a typical scenario could include putting the dinner in the oven, whilst chatting to a friend on the phone, whilst bending down to feed a pet, whilst tying up a pair of shoes whilst, whilst watching Eastender’s, whilst and logging onto the internet to pay the heating bill and check their twitter account.

When questioned what celebrity mums the PhenomeMums most admire, Davina McCall and Angelina Jolie were up there with Victoria Beckham, who’s multi tasking skills were the envy of modern mothers; juggling three boys, creating a fashion empire, owning a handful of houses and travelling the world, all while wearing high heels is pretty impressive!

The PhenomeMUM- an overview

1 – She does over 20 different tasks a day

2 – She has to have eyes in the back of her head, and eight arms to allow her to do all the housework (93%), food shopping (92%), cooking the evening meals (88%), washing up (85%), disciplining the kids (77%), helping with homework (73%) & paying the household bills (72%)!

3 – She has secret super powers:

· 66% ‘Queen Multitasker’ (no matter how busy she is, she will get everything done in the fastest time possible)

· 33% Florence Nightingale (on call 24/7 and have a medicine cupboard that rivals Boots)

· 26% Chef Extraordinaire (any meal, anytime, anywhere) and UN Peace Maker (kids, partners, in-laws she can keep it all together 24/7).

4 – they are beating the men of the household hands down with one in 20 PhenomeMums reported the ability to do over ten things more than their partners in any given hour.

But, there is a problem, 77% PhenomeMUMs feel more like OverwhelMUM with 84% feeling a pressure to be good at everything 24/7, 83% saying that there are not enough hours in the day and 82% feel their to-do list is endless often running out of hours to do everything!

So Radox asked the PhenomeMums what they wanted? 65% said ‘more time to myself’

Radox asked to do what? 59% to read a book and 50% in the bath

Well bobs your uncle, wishes can come true!

Radox has answered every PhenomeMums dream by teaming up with leading website – Mumsnet – to sponsor their book club for six months. From this Sunday they will be calling on all Mums to take a Selfish Reading Hour AND they will be giving away thousands of free books each month – so there is NO excuse not to!

So ‘PhenomeMUMs’ log onto www.be-selfish.co.uk/selfishreadinghour-mumsnet and claim your Selfish Reading Hour.