FORTNUM & MASON LAUNCHES VIVIEN SHERIFF ‘BRITANNIA’ COLLECTION

In celebration of a momentous year, British Milliner Vivien Sheriff has created a unique new range of Britannia themed hats and headpieces, to launch in Fortnum & Mason at the beginning of June.

Staying true to Vivien’s iconic, ‘English heritage’ signature style, down to every last feather and detail, each piece from the Britannia collection encapsulates the colour palette of the Union Jack.

Fashion and accessories buyer at Fortnum & Mason Amanda Ware comments: “The pieces land in-store just in time for the start of the Great British racing season, all three styles make a statement, capturing the essence of British spirit. Vivien Sheriff Designs have always been popular at Fortnum & Mason so we’re really excited to see our customer’s reaction to the range; we’re expecting them to be a huge hit, particularly for Ladies Day at Royal Ascot.”

Adding to Vivien Sheriff’s existing and eclectic collection of designs at Fortnum & Mason, the new pieces can be found in the millinery department on the Second Floor. The Britannia range is made up of three distinct styles:

· Calypso Britannia – feathered Union Jack style head piece £595

· Union Jack – Union Jack hat with feathers £730

· Fleur Britannia – Union Jack Fleur headpiece £99

Vivien Sheriff – RHS Flower Show Tatton Park, Ladies Day 19th July 2012

This year, Fortnum & Mason will once again be offering up a service of exquisite hospitality at one of the summer’s most iconic events, the RHS Flower Show at Tatton Park, 18th-22nd July. During Ladies Day on July 19th, Fortnum & Mason will host a Millinery Show, presented by lavish and award winning milliners Adrian Phillip Howard and Vivien Sheriff.

The Fortnum & Mason Ladies’ Evening takes the form of a cocktail party and exclusive dinner. An added bonus, to the Ladies’ Evening, will see Vivien Sheriff giving a captivating and entertaining speech during dinner.

Prices for Ladies’ Day start from £158 per person excluding VAT

Full package details can be found at:

www.fortnumandmason.com