How To Do The Races In Style

With 2016 now finally here, many of us will be looking for a few fun ways to get out and about to shake off the festive cabin fever. And the racing season offers a great way to have a little sporting excitement whilst trying out the latest fashion trends in a truly fabulous setting!

 

Although many of us may associate horse racing with fusty old betting shops that offer tips on the Grand National for horses with silly names, it’s increasingly becoming something of a hot-spot for many celebrities thanks to the rise of glamorous Ladies Day events and the emergence of racing-influenced fashion styles.

 

Racing opportunities

 

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There are many racing events dotted throughout the calendar that can provide a good introduction for the racing newbie. The deeply aristocratic Royal Ascot takes place in the middle of June and offers you the chance to party like royalty and even spot a celebrity or two!

 

Whereas the pinnacle of the racing season is undoubtedly the Grand National which runs at the Aintree racecourse in Liverpool in April. As we’d feel more comfortable offering fashion advice, if you fancy a tip or two on the Grand National, you’d be better off visiting a site like Coral that offers a greater degree of expert horse-racing knowledge.

 

Fashion at the races

 

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Racing events have become something of a staple in the fashion calendar. The extravagant hats worn at Royal Ascot give a good indication of the enthusiasm that many fashionistas have for these prestigious racing events.

 

And whilst some of the garments worn at recent Aintree racing events may have pushed the boundaries of acceptable fashion, our fashion tips for events like the Grand National is to always check the dress code at the racecourse’s website, and be prepared to wrap up warm for any unexpectedly chilly race meetings!

 

Making it an event

 

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Modern race-going has become so much more than just the horse racing and fashion tips however, as many people are increasingly turning a race meeting into a fully-fledged holiday activity. Thankfully it’s now easier than ever to really make it a luxurious occasion as you can now easily rent some bespoke country houses and even mansions with the help of the UK Airbnb site that has hundreds of opulent retreats dotted around the nation.

 

And some glamorous hotels such as the Goodwood Hotel are handily located near the Sussex racecourse and offer suitably luxurious specials such as a Girl’s Weekend Away offer. This provides full access to the hotel’s health club, so that you can return to the racetrack fully-energised the next day to cheer on your winner as they cross the line!

 

 

 

FORTNUM & MASON LAUNCHES VIVIEN SHERIFF ‘BRITANNIA’ COLLECTION

In celebration of a momentous year, British Milliner Vivien Sheriff has created a unique new range of Britannia themed hats and headpieces, to launch in Fortnum & Mason at the beginning of June.

Staying true to Vivien’s iconic, ‘English heritage’ signature style, down to every last feather and detail, each piece from the Britannia collection encapsulates the colour palette of the Union Jack.

Fashion and accessories buyer at Fortnum & Mason Amanda Ware comments: “The pieces land in-store just in time for the start of the Great British racing season, all three styles make a statement, capturing the essence of British spirit. Vivien Sheriff Designs have always been popular at Fortnum & Mason so we’re really excited to see our customer’s reaction to the range; we’re expecting them to be a huge hit, particularly for Ladies Day at Royal Ascot.”

Adding to Vivien Sheriff’s existing and eclectic collection of designs at Fortnum & Mason, the new pieces can be found in the millinery department on the Second Floor. The Britannia range is made up of three distinct styles:

· Calypso Britannia – feathered Union Jack style head piece £595

· Union Jack – Union Jack hat with feathers £730

· Fleur Britannia – Union Jack Fleur headpiece £99

Vivien Sheriff – RHS Flower Show Tatton Park, Ladies Day 19th July 2012

This year, Fortnum & Mason will once again be offering up a service of exquisite hospitality at one of the summer’s most iconic events, the RHS Flower Show at Tatton Park, 18th-22nd July. During Ladies Day on July 19th, Fortnum & Mason will host a Millinery Show, presented by lavish and award winning milliners Adrian Phillip Howard and Vivien Sheriff.

The Fortnum & Mason Ladies’ Evening takes the form of a cocktail party and exclusive dinner. An added bonus, to the Ladies’ Evening, will see Vivien Sheriff giving a captivating and entertaining speech during dinner.

Prices for Ladies’ Day start from £158 per person excluding VAT

Full package details can be found at:

www.fortnumandmason.com

FASHION & FUN LEAD THE PARADE ON LADIES DAY AT THE FESTIVAL

Ladies Day at the Cheltenham Festival, on Wednesday March 14, is gearing up to be a top day out. This is racing’s special day for the Ladies, where all eyes will be on the most elegantly attired females bidding to win prizes in the Best Dressed Fashion Awards.

Entry into the hotly contested Fashion Awards is open to all ladies who come racing on the second day of the four-day Festival. Fashion scouts will be on hand at the racecourse assisting contestants who wish to take part in any of the three fashion categories; ‘The Best Dressed lady’, ‘The lady with the Best Hat’ or ‘The lady with the Best Accessories’. Entry is free and fabulous prizes will reward the lucky winners.

Prizes for this year’s Fashion Awards include a short break holiday to the unique destination of Clowance Golf and Country Club Estate in Cornwall, provided by Seasons Holidays, £1000 worth of gift vouchers to spend at boutique British ladieswear shop Moloh, £1000 worth of gift vouchers from award winning Stuart Holmes Hair & Beauty Spa, £500 worth of gift vouchers to spend at contemporary British women’s clothing specialists Hobbs, a bespoke Hat from celebrity milliner Denise Innes and an overnight stay at the Hotel du Vin, located in the chic Montpellier district of Cheltenham, including dinner for two in the Bistro, a night stay in a romantic junior suite, breakfast and two 30 minute treatments in the spa.

The judging panel for the 2012 Fashion Awards includes: Jackie Llewelyn-Bowen who, with her husband Laurence, successfully runs design company Llewelyn-Bowen Limited and The Rt. Hon. The Countess Bathurst, the National Vice President of The Royal British Legion. Celebrity hair stylist Stuart Holmes from the Stuart Holmes Hair & Beauty Spa will judge the Best Hat and the Best Accessories prize will be judged by personal stylist Kate Parker.

Ladies can enter the Fashion Awards competition from 10:30am to 1.30pm by simply filling out an entry form and having their picture taken. Following the live judging of the selected finalists, presentations to the winners will be made in the Winner’s Enclosure before the last race. To be fast-tracked through the entry process on the day, Ladies can pre-enter for the Fashion Awards by visiting the Ladies Day page at www.cheltenham.co.uk

The racing action and the atmosphere on Ladies Day will be magical. There are seven top class races, including the sportingbet.com Queen Mother Champion Chase, one of the highlights of the Jump racing season. Between races there is the opportunity to browse in the many fabulous shops in the Festival Shopping Village or grab a drink in one of the various racecourse bars.

Now in its sixth year Ladies Day is an important part of the Cotswolds’ favourite four days. This year the emphasis is going to be on fashion more than ever, so put on your best racing outfits and attend one of the great social events of the sporting calendar.

The Festival takes place from 13th to 16th March 2012. For more information or to enter the Fashion Awards please visit the Ladies Day page at www.cheltenham.co.uk

JEMMA KIDD joins 30,000 racegoers flood into Newbury Racecourse for Ladies day.

Joined by celebrity make-up artist Jemma Kidd, the changeable weather didn’t stop the 30,000 strong racegoers flood in for Ladies Day at Newbury Racecourse on Saturday.

The 105 year old racecourse, one of the most popular tracks for the serious racegoer, recently launched a major new initiative called the Inside Track enabling racing newcomers to get a flavour of the joys and thrills of a day at the races. Through a number of expert masterclasses from learning how to place a bet to how to spot a winner, as well as a series of behind the scenes tours, racegoers were shown how to walk the walk and talk the talk in the racing world.

Jemma Kidd said, “It’s fantastic to see that the great British tradition of spending a day at the races is being revived by Newbury Racecourse, I love going to the races as it’s always such a fun day out to spend with friends and family.”
Stephen Higgins, Managing Director of Newbury Racecourse whose brainchild The Inside Track is, said “Ladies Day is one of our largest racedays and with visitor numbers exceeding last year’s this is the perfect platform on which to launch this novice racegoer campaign.”

The Newbury Inside Track campaign includes:
· A Racegoers Guide to Newbury with useful jargon, details on the runners and riders and an insiders knowledge to some of the best places to visit around the course
· On course Masterclasses and Behind the Scenes tours to get to the heart of the racing action.
· Advice from the experts on how to spot a winner
· Tips on what to do if you fancy a flutter but don’t know your pony from your monkey

Thousands of racegoers were treated to a performance from Westlife. The four Irish boys took to the stage for the first time at Newbury Racecourse as the finale of a trilogy of ‘Party in the Paddock’ events, an initiative aimed at appealing to a new generation of racegoers by fusing popular music with racing. Night Owls then gathered for some apres -racing as Newbury Racecourse became a Hawaiian hotspot at the Hula Bar.

JEMMA KIDD FRONTS NEW CAMPAIGN FOR NEWBURY RACECOURSE LADIES DAY SATURDAY 14 AUGUST 2010

Today, Newbury Racecourse announced international celebrity make-up artist Jemma Kidd as ambassador for its annual Ladies Day featuring Party in the Paddock, 14 August 2010.

With ticket sales fuelled by Westlife’s performance after racing, the Racecourse is expecting to break last year’s Ladies Day record of 26,000 racegoers, meaning the 2010 event will result in the largest attendance in the racecourse’s recent history.

Racegoers from Edinburgh to Exeter and Newport to Newcastle are signing up to attend the August Ladies Day celebration, which includes seven top race fixtures, an evening performance from Westlife, ‘New Racegoer Masterclasses’ and a prize for the most stylish dresser in a Fashions in the Field competition – with the winner being crowned the style queen of Ladies Day.

Jemma Kidd says, “I have a lifelong passion for horses and I am calling all ladies to come to Ladies Day and experience the buzz you can only get from being at the races. For first-timers or those who have yet to be bitten by the bug, Newbury Racecourse’s onsite new racegoer sessions will really allow ladies to engage in racing and help them feel how I do about the sport! In return for a great day out I hope to see ladies giving generously in support of a great cause – The Eve Appeal.”

Newbury Racecourse has also pledged its support of The Eve Appeal as the Official Charity of Ladies Day and is aiming to raise thousands of pounds for the cause in donations. In celebration of this partnership and to raise further funds for gynaecological cancers on the day, Newbury Racecourse has launched the “Eve Salad” – a light, crunchy seafood salad, perfect for an afternoon at the races in the mid-August heat.

For the first time ever, Newbury will be offering onsite masterclasses, which will also be broadcast on screens around the racecourse. Whether it’s their 1st or 100th time at the races, these sessions will give ladies the skills to walk the walk and talk the talk on Ladies Day. Tips will include where and when to be seen, how to get close to the horses, how to bet, and learn the racing lingo – impressing even the most knowledgeable racegoer.

Stephen Higgins, joint Managing Director of Newbury Racecourse says “This year we are launching onsite masterclasses as part of our new racegoer campaign and will have experts available during the day to offer handy hints and tips to help ladies to get the most out of their day. Involving Jemma and the Eve Appeal can only complement this drive and confirm our position at the forefront of the campaign to ignite people’s passion for racing.”

Jemma will be joined on the day by Chanelle McCoy wife of Grand National winning Jockey Tony McCoy and Channel 4 Racing presenter Emma Spencer, who will form the key members of the Fashions in the Field judging panel.

To book tickets to this star-studded day out and for further information please visit www.newbury-racecourse.co.uk

Photo credit: Catherine Balavage