Bake a Difference with ‘Cake Boy’ this October to help support some of the world’s poorest people

Local celebrity patissier Eric Lanlard calls on cooks nationwide to help raise funds to support Concern Worldwide’s life-changing work.

Eric Lanlard, owner of luxury cake boutique, Cake Boy, is asking people across the country to Bake a Difference and raise vital funds for Concern Worldwide’s work in tackling hunger in some of the world’s poorest countries.

Concern Worldwide’s London office is based on the river in Battersea, near to Cake Boy.

Bake a Difference runs in association with National Baking Week, (17-23 October) and Concern wants people to hold bake-sales during the week, at school, home or work, and donate the proceeds towards Concern. All money raised will go towards Concern’s child nutrition programmes.

Eric said:

“I adore baking, for work and for pleasure. It’s the perfect way to relax, and make something wonderful for your friends and family. And cake sales are also a simple and fun way to raise money – no-one can resist a cupcake baked for a good cause. So this October, I’m asking fellow baking enthusiasts to set aside some time and hold a cake sale or coffee morning for Concern Worldwide’s Bake a Difference campaign. All the money you raise will go towards Concern’s work with children suffering from malnutrition, children who without Concern’s help might not survive. Come on, join me, and make a very simple gesture to help some of the world’s poorest children get the support they need.”

Lucy Brown, Fundraiser at Concern said

“We are thrilled Eric has agreed to support our campaign – especially since we are neighbours!

Concern works with the world’s poorest people to help transform their lives. Last year alone, we helped over nine million people living in extreme poverty. But we can’t do it without your help. To help inspire people, we will regularly issue new recipes on our website from scones and cookies to delicious and healthy savouries such as baked samosas. So come on, help us Bake a Difference this year.”

The event is also being supported by fellow celebrity chefs Ainsley Harriott, Paul Rankin and Nick Nairns.

For more information about taking part, and for help with fundraising ideas and recipes, visit www.concern.net/bakeadifference or call 020 7801 1874 or email bakeadifference@concern.net