Tag Archives: Paris Fashion Week

A spectacular party in Paris launched the AdR at H&M Collection

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Yesterday night, at the peak of Paris fashion week, an extravagant party launched the AdR at H&M collection with theatrical flair. Hosted by H&M together with fashion icon Anna Dello Russo, the Paradis Ball took place in Paris famed cabaret nightclub Paradis Latin. The glitzy party married fashion, performance and a live showcase by music star Azealia Banks. Friends and fashionistas, including Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, Peter Dundas and super models Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana gathered to celebrate.

Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous, playful line of jewelry, shoes and accessories that Anna Dello Russo designed for H&M, which will be on sale from October 4, 2012, in 140 stores worldwide and online.

“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success”, says Anna Dello Russo.

“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, says Caroline de Maigret.

“People love Anna: she is fearless, she loves the stage and she is a great communicator. Anna is totally pop: Andy Warhol would have loved her, I am sure”, says Giovanna Battaglia.

“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”, says Margareta van den Bosch, Creative Advisor at H&M.

Sonia Rykiel – Uprooting 70's Glamour!

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Paris Fashion Week paid homage to one of the most sought after and vivacious lines in fashion. Sonia Rykiel is known for her carefree charm and chic ‘no mess’ attitude, and as one of la Mode’s most experienced and knowledgeable designers, her approach to fashion is quirky, independent and extremely fun.

This S/S Season is treading the roots of 70’s fashion glamour in a big way. Illustrations of bold palates are everywhere we go. Rykiel‘s collection voiced the welcoming of sophisticated 70’s runway glory, by capturing the effects of geometric, colour-refined fashion.

Inspiring designs and vivid colour were all in the range at her Paris catwalk show. Sharp designs, playful – embedding a chic, youthful vibe.

A mix of jersey prints and skinnies. An application of heavy cotton-layered trench cuts, cute slimline dresses, stripe-inspired georgettes, silks and satins on show, along with an array of  beautifully designed tassels – in company of outrageously divine accessories.

Top Hats, eccentrically, oversized mid way strap bows, block-colour tees and open-toe wedges. This was creative 70’s characterisation taken to the max.

Rykiel took to the skies with her illustration of handbags, clutches, casual totes and stunning bucket bags – mid length to long straps,  soft fold flaps, hip length falls, in luxurious leather. Colours were bright and striking – a multi array of tan, yellow, blue and black, finishing with the dainty decor of two tone tassels – in theme with the exuberance of tassels in her top hats collection.

Beautiful and chic. Definitely a bookmark for this season’s 70’s-inspired fashion trends.