Following the Camerons recent decision to name their new baby girl Florence Rose Endellion, after the Cornish village close to where they were holidaying, baby names popularity stats released from Bounty Parenting Club reveals that not one of its members have chosen the name Endellion in the past 10 years.

The Cameron’s choice to stand out from the crowd and choose a name most associated with a place for their new baby’s middle name, follows a growing trend for parents looking for more creative names, not previously heard of in Britain’s playgrounds.

Interestingly, the couple has also chosen the first name of Florence, another place name, which means ‘blossoming’ or ‘flourishing’ as well as the beautiful city in Italy. The most recent baby name popularity stats from Bounty.com place Florence as the 100th most popular name for girls in the UK and a name that has been steadily rising in favour year on year – with a current total of 2,207 girls named Florence born over the past 10 years.

Florence’s first middle name, Rose, comes in at 101st place in the national popularity charts. The name has German origins and as well as the flower of the same name it means ‘horse’ or ‘hroud’ which translates as ‘fame’.

And when she returns to her SW1 home at 10 Downing Street, Florence will be in good company with the Olivias, Sophies and Emilys, who currently top the polls as the most popular name choices for baby girls in South West London. Although Florence is a much more popular name in South West London where is ranks as the 40th most popular baby girls name versus the national average of 100th most popular.

Faye Mingo, spokesperson for Bounty.com said: “We predicted that the Cameron’s would choose quite an old fashioned pretty name, which Florence and Rose most certainly are. We love the Cameron’s choice of an unusual middle name to honour the place she was born. This is a good compromise for parents who don’t want to land their children with a very different first name – which they may love but their child may not appreciate as they grow older. Parents do need to think very carefully about everything that comes attached to an unusual moniker as it can definitely shape a child’s experiences from how they are treated at school and beyond.”

For more baby name inspiration check out www.bounty.com/baby-names where you can search sibling names and middle names for your chosen name, search popularity by region, see which names are rated ‘traditional’ or ‘exotic and lots more!

TOP 20 GIRLS NAMES IN SW LONDON

1. Olivia
2. Sophie
3. Emily
4. Isabella
5. Lily
6. Sophia
7. Emma
8. Ava
9. Amelia
10. Ella
11. Grace
12. Holly
13. Jessica
14. Poppy
15. Ruby
16. Mia
17. Lola
18. Freya
19. Zoe
20. Martha

TOP 20 GIRLS NAMES NATIONALLY

1. Olivia
2. Ruby
3. Lily
4. Sophie
5. Emily
6. Chloe
7. Grace
8. Jessica
9. Evie
10. Amelia
11. Ava
12. Mia
13. Ella
14. Lucy
15. Ellie
16. Holly
17. Amy
18. Charlotte
19. Daisy
20. Katie