Tag Archives: ‘Someday’

Justin Bieber’s Girlfriend sells every minute at The Perfume Shop

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The Perfume Shop has announced phenomenal sales of Justin Bieber’s second female scent, “Girlfriend”. Following an exclusive launch nationwide, The Perfume Shop recorded that it sold one bottle of Girlfriend every minute in the opening week, making it one of the business’ bestselling celebrity scents.

On top of the in-store success, The Perfume Shop saw a dramatic increase in online traffic with the launch producing an increase in sales of 132% compared to this time last year!

Die hard Beliebers camped outside The Perfume Shop stores nationwide and swarmed high streets across the country as they eagerly awaited the launch of the teen idols fab new fragrance! The Perfume Shop’s Facebook page has been overrun with ‘likes’ and comments and 75% of the business’ Twitter feed was dominated by Justin Bieber posts during the launch weekend, including a tweet to all UK fans from the heartthrob himself directing them to UK stores!

Michelle D’Vaz, National Advertising and PR Manager at The Perfume Shop comments: “With the remarkable success of JB’s debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend. The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!

This weekend, The Perfume Shop will be continuing this success of the exclusive launch with Bieber fever celebrations at selected stores across the country. Girlfriend Justin Bieber is available in the following sizes, EDP Spray 30ml, 50ml and 100ml priced at £23.50, £28.50 and £38.50 respectively.

Calling all ‘Beliebers’! The Perfume Shop is preparing for a Bieber bonanza!

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Guard your girlfriends and lock up your daughters… Justin Bieber is coming to town! In anticipation of the Prince of Pops performance at the Summertime Ball, The Perfume Shop has prepared a specific Belieber action plan and sent bespoke ‘Extreme Justin Bieber SOS packs’ to stores to cater for the pandemonium. Key stores will be armed and ready with tissues for emotional outbursts and Bieber lollipops to increase the blood sugar levels of screaming fans!

The exclusive pack has been developed following phenomenal sales of his debut perfume ‘Someday’. The female scent which only launched in September last year came top out of 12 other perfumes and resulted in a third of overall celebrity scent sales for 2011.

Key stores including Westfield Stratford, Bluewater and White City are preparing for floods of Justin Bieber fans to accommodate the hysteria expected at the weekend. Similarly to a ‘flood’ contingency plan, The Perfume Shop has drafted in additional support to help the teams in store, including Justin Bieber cut outs, scented posters, masks and balloons!

National Advertising & PR Manager, Michelle D’vaz said, “Bieber fever is still going strong The Perfume Shop! ‘Someday’ has an incredibly successful launch and continues to be a top seller. We wanted to celebrate with our shoppers ahead of his visit to the UK and look forward to meeting all the young Beliebers in stores this weekend!”

More Justin Bieber news exclusive to The Perfume Shop coming soon!