Tag Archives: topman

DISPAIR London and Depaul UK unite to create limited edition product with a difference.

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Innovative men’s footwear brand DISPAIR London has embarked on an exciting new collaboration
with Depaul UK, the largest national youth homelessness charity in the UK, to offer the opportunity
for one young person to be a guest designer of a limited edition DISPAIR London shoe.

A competition to submit design ideas was opened to the young people helped by Depaul UK with
100% of profits from the winning design going directly to Depaul UK.

With inspiration originating from the laid back streets of Spitalfields, DISPAIR London fully endorses
individualism, and is ideal for those who don’t feel the desire to conform, who are comfortable to lead
their own way in fashion.

Depaul UK helps young people who are homeless, vulnerable and disadvantaged, and has helped
over 50,000 people since it was founded in 1989. While Depaul UK offers an immediate solution to
homelessness, Depaul UK protects young people who have become homeless, helps them to
progress beyond homelessness with training and employment schemes, and works with families to
prevent youth homelessness from happening in the first place.

The design competition proved to be hugely popular with well over the expected number of entrants.
The winner was chosen, a former resident of Depaul UK’s Simonside supported Newcastle
accommodation, with the design being put onto DISPAIR London’s most popular style, the
Winston, a loafer shoe with monk strap detailing.

DISPAIR London has since worked closely with Depaul UK and the competition winner on every
step of the process, offering the young person work experience in the fashion footwear industry and
being fully involved in the design process along the way.

The shoe will be part of DISPAIR London’s AW12 collection, available in navy, grey, off-white and
black. Hitting Topman stores in time for Christmas.

London Gets Ready For First Ever Men’s Fashion Week(end).

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London is set to host the UK’s first ever Men’s Fashion Week(end). Also known as Men’s Collections, these three days will celebrate the rise in the profile, creativity and commercial success of men’s fashion in the UK. And nowhere is this more apparent than online.

The UK’s leading fashion site ShopStyle.co.uk is used to dealing with over one million users searching for the latest designer womenswear pieces or high street must-haves but the UK online fashion leader has seen a 300% year-on-year increase in sales generated for its top 5 menswear retailers, revealing that it’s not just women who are keen to be seen in the latest looks.

Leading the charge for ShopStyle are men’s brands like Topman and Mr Porter but the fashion shopping hub has also seen a number of new retailers such as Pretty Green entering the online race, as well as unisex brands such as Ted Baker, Next and My-Wardrobe.

The company believes the uplift is driven by the increase in mobile devices and shopping apps which enable men to shop on the go or pick-up an item they may have seen on the street or in a shop window, quickly and easily via their mobile phone. ShopStyle has seen 3x increase in mobile driven searches in the same May to May period and believes that men drive a substantial percentage of these searches.

Shannon Edwards, VP for ShopStyle Europe believes that new technologies are driving men online to shop for fashion. She says: “There’s been a real focus in the UK on improving men’s fashion and that has tempted many style-aware blokes to come out of the woodwork. But for these guys the prospect of spending Saturday afternoon in the changing room leaves them cold. For them, mobile allows them to shop for the big looks without having to spend hours at their computer or in the store.”

KEITH LEMON UNLEASHS HIS INNER TEMPAH AND ROCKS HIS SHADES FOR TEENAGE CANCER TRUST

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Comedian Keith Lemon is asking people to make like their favourite shade-wearing celebrities and support Teenage Cancer Trust’s annual ‘Rock Your Shades’ day on Friday 6 May. Whether it’s in the style of Lady Gaga, Tinie Tempah or even Elton John, Keith wants everyone to wear their shades with attitude and donate to the cause.

Whether you’re at work, school, indoors or out, the charity is asking people to act like Jay-Z and Beyonce, by strutting your stuff and wearing your sunnies. In return, the charity is asking people to donate £1 to Teenage Cancer Trust and help young people across the UK fight cancer.

To make the event even more exciting, Teenage Cancer Trust has teamed up with TOPMAN and a group of young cancer patients who were treated on a Teenage Cancer Trust unit, to design four pairs of unique ‘Rock Your Shades’ sunglasses. These cool shades can be purchased from all TOPMAN stores from 16 April and will cost £15 each, with £5 of every pair sold donated to the charity.

For those wanting to get more involved, there’s a range of suggestions on the charity’s website, such as holding fancy dress sunglass wearing themed celebrity parties where you can imitate stars like Kanye West, Bono or even Dame Edna Everage! Or you can even run a ‘bling your shades’ competition at work or a sunglasses-themed bake sale.

Keith is currently hosting ITV1’s new primetime entertainment show, Sing if You Can, alongside Queen of the Jungle Stacey Solomon. Every episode will see two celebrity teams trying to deliver the best performances of hits and classics whilst taking on extraordinary challenges designed to distract them. The hosts will unleash an abundance of thrilling and comical challenges that will test the stars as never before. Each week the winning team will go through to the end game ‘The Money Spinner’, to be in with a chance of winning up to £20,000 for Teenage Cancer Trust.

‘Rock Your Shades’ is derived from Teenage Cancer Trust’s strong rock heritage. With help from the charity’s long-standing patron, The Who’s Roger Daltrey CBE, Teenage Cancer Trust has been staging sell-out annual gigs at the Royal Albert Hall for the past eleven years. The concerts have become a staple of the music calendar and this year saw acts such as Squeeze, Beady Eye, Biffy Clyro and Tinie Tempah taking to the stage. The proceeds of the shows and Rock Your Shades helps give teenagers the fight and attitude they need to beat cancer.

Every day six young people in the UK are told they have cancer. Usually placed on a children’s ward or with elderly patients, young people often feel extremely isolated when facing a cancer diagnosis, never meeting another young person going through the same thing. Teenage Cancer Trust believes teenagers shouldn’t stop being teenagers because they have cancer and so fund and build specialist units in NHS hospitals that allow young people to be treated together with others their own age, in an environment suited to their needs.

Teenage Cancer Trust units aren’t like ordinary cancer wards. Their home-from-home atmosphere helps create a sense of normality. The state-of-the-art units are bright and vibrant and will often include things like pool tables, jukeboxes, games consoles, computers and webcams, ensuring they can keep in touch with family friends outside hospital. Alongside all of this is a medical team of teenage cancer specialists whose knowledge creates a body of expertise that’s second to none.

To make your £1 donation and for more ‘Rock Your Shades’ fundraising ideas please visit www.teenagecancertrust.org/rockyourshades or call 020 7612 0370. To purchase the Teenage Cancer Trust Rock Your Shades sunglasses please visit one of its 165 stores or online at www.topman.com