Blooming Lovely!
Shoppers in London were treated to quite a sight today, as a billboard made entirely of living flowers in support of Natural England was revealed outside the Westfield Shopping Centre.
The interactive board has been created by environmentally- focused wine brand Banrock Station to mark the launch of their new special edition wines, proceeds of which will help Banrock Station work with Natural England to preserve 2,100 acres of British wildflower meadows. The billboard, made up of over 800 native British plants and from 14 different species took over two months to grow and more than 12 hours to install.
Depicting a bottle of wine pouring out a fountain of flora, the sun, butterflies and bees have all been intricately detailed using a variety of beautiful blooms. An interactive pump features as part of the installation, allowing passers-by to adopt the brand’s ethos of ‘giving nature a helping hand’ by watering the flowers to help them grow.
The hope is that the board will highlight the crucial role wildflowers play in the eco-system, providing the nectar and pollen needed by vital wildlife to prosper and in turn pollinate up to one third of the food we eat.
The brand specifically supports causes that give something back to the earth and has backed almost 100 environmental projects since 1994. Through these special edition wines, Banrock Station is giving £30,000 to Natural England who will use the funds on their National Nature Reserves to help protect and enhance wildflower meadows across Britain.
Simon Huguet, Principal Adviser for National Nature Reserves at Natural England said: “We are delighted to work with Banrock Station and thrilled at their support for wildflower meadows on our National Nature Reserves. Home to many rare plants, traditional meadows provide vital habitat for birds, bees and small animals and are wonderful places to visit. In recent years they have become a rare sight across our countryside and it is great to see these special places getting a helping hand.”
Kate Thorn, Environment Manager at Banrock Station added: “We are always keen to support projects that share our philosophy of enhancing the natural environment and giving something back to nature. ‘Good Earth, Fine Wine’ is key to our philosophy so taking care of the environment is crucial to making our great wine. We understand how small changes to our land can have a big impact upon our environment and there seemed no better way to showcase the plight of the humble wildflower than by displaying these beautiful plants directly as part of our glorious living billboard.”
The billboard will remain on display for two weeks and, once removed, all the wildflowers will be replanted in local communities to ensure they continue to grow and flourish long after the activity is completed. The billboard structure is made of 80% recycled material and will also be reused for future projects, while the printed elements are all fully bio-degradable.