This week is the official launch of the Independent British brand Vivienne Westwood in China. Vivienne Westwood will host four major events, including opening Shanghai fashion week, to mark the brands prestigious arrival in one of the Worlds most important markets, China.

The beginning of this week saw the official opening of the Vivienne Westwood Grand Gateway Shanghai store. The new shop was toasted in style by Chinese VIP’s and press. To celebrate the brands arrival the official opening of Vivienne Westwood Shoes An Exhibition: 1973 – 2011 also took place this week. This is a unique exhibition which showcases over 40 years of design and is touring internationally. So far it has travelled from the UK to Russia then on to Beirut and Lebanon and is now at the Grand Gateway in Shanghai, China. The exhibition will showcase around 80 shoe designs and traces the exceptional success of Dame Westwood’s career to date. The exhibition is open to the public form the 19th – 23rd October 2011.

The grand arrival continued yesterday evening when Vivienne Westwood was the main guest at ‘Fashion Shanghai’, the official opening of Shanghai’s Fashion Week, at Shanghai Fashion Center. Vivienne Westwood showcased a selection of her designs from her Autumn- Winter 2011/12 and Spring-Summer 2012 collections.

As part of the launch Vivienne Westwood is also set to be a guest of honour at the ‘Can China Survive the World Green Economy?’ conference hosted in the prestigious University of Shanghai and will be voicing her environmental campaigns to reach an International audience. Also attending the conference will be journalists from Chinese publications, and members of international organizations based in China.