The Rise of The Fat Supermodel: Is The Fashion Industry Embracing Plus Size Models?

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When it comes to the fashion industries obsession with waif like models, times they are a changing…well maybe just a dress size or two.  In recent months the industry has seen a sidestep in to the usually unmentionable world of FAT!  Several leading modelling agencies now have dedicated plus size divisions, recognising the huge surge in popularity of plus-sized fashion bloggers and Instagrammers.  According to Public Health England, two thirds of people in the UK are overweight and are in need of taking better care of their health.

The rise of the fat supermodel-  Is the fashion industry embracing plus size models?

Candice Huffine became the first plus size model to feature in this years’ Pirelli calendar, has graced the front page of Italian Vogue, and has appeared in i-D and Harper’s Bazaar

Tess Holliday’s huge social media following, helped get her signed to modelling agency MILK Model Management who now have a separate division, Curve, which is dedicated to plus size models.

Advertisers using slim models for their ‘health’ campaigns have been heavily criticised by the public and media alike. Protein World’s infamous Are You Beach Body Ready? poster campaign backlash is a prime example of this shift in attitudes towards the ideal female body.

We asked Dr Marilyn Glenville, Nutritionist, women’s health expert and author of Fat Around the Middle: How to Lose That Bulge – For Good  for her thoughts…

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How difficult is it to maintain a super skinny body shape and still be healthy?

It is very difficult if not impossible to maintain a super skinny body shape and still be healthy.  And for women it is important not to lose too much fat, because then periods will stop and it can affect not only fertility but also increase the risk of problems like osteoporosis because the woman has lost the protection of the female hormones.

 

Do you see women who struggle to lose weight more regularly now?

Yes.  In my clinics in Harley Street and Tunbridge Wells, I frequently see women who struggle to lose weight.  Most of them just want to be a healthy weight and to have a way of eating that becomes a way of life rather than being on a constant diet or having to do fad diets.

 

Many women I see also want to change their body shape as well as lose weight as they know they are carrying too much fat around their middles which increases the risk of type 2 diabetes, cancer (especially breast cancer), heart disease, Alzheimer’s and high blood pressure.

 

Do you think the fashion industry should embrace models who better represent today’s average British woman?  

I definitely think the fashion industry should embrace models who look like the average British woman.  It makes it easier for the average woman to relate to the clothes that the model is wearing and more likely to want to purchase them.  If the model is super thin, then the average woman will think they can’t possibly attain that without starving themselves and knows that it is just not realistic for them.

 

Can you be healthy and bigger?

This is really dependent on body fat percentage rather than weight.  A person’s weight cannot differentiate between fat and muscle and an athlete and a couch potato can have the same Body Mass Index (BMI – a ratio of height to weight) and yet have a completely different percentage of fat and muscle.

 

A woman can be bigger and healthy if she has the correct percentage of body fat (25-31%). Too low, it risks her periods stopping, infertility and osteoporosis, too high then it risks heart disease, cancer and Type 2 diabetes.

 

Want to shift some pounds naturally?

 

Dr Marilyn Glenville (www.marilynglenville.com) has joined forces with luxury health spa Champneys.com, to deliver a series of very special women’s wellbeing weekends this year.  These very special one and two day retreats are led by Dr Glenville herself and offer natural solutions and insight into four significant female health issues; Fat Around The Middle, Digestion & IBS, Menopause & Osteoporosis and Fertility.