Partying for a Purpose to Host Its Annual Lucky 7 Fundraiser at Playboy Mansion.

Partying for a Purpose to Host Its Annual Lucky 7 Fundraiser at the Playboy Mansion

Hugh Hefner will be honored with the ‘Taking Care of Business Award’ for his generosity to the cause.

Partying for a Purpose is hosting its 7th annual fundraising event Lucky 7 at the Playboy Mansion on August 21 benefiting It’s All About The Kids Foundation, a cause dedicated to enhancing the lives of less fortunate children. Playboy Playmate 2004 Pilar Lastra and Playboy Cyber Girl Melissa Dawn Taylor will be the weekend hosts, which will include three parties from Friday August 20 through Sunday August 22.

During the Lucky 7 party festivities at the Playboy Mansion, Mr. Hugh Hefner will be honored with the “Taking Care of Business Award.” The award is in memory of Scott Brannon, who was murdered in 2006.

“We have had the privilege of having six successful annual events at the Playboy Mansion,” said Angela Brannon, Co-Founder and Executive Director of It’s All About The Kids. “Because of Mr. Hefner’s generosity, our high profile events have helped us build awareness with new audiences, and the funds raised will enable us to continue to assist under privileged children in San Diego and around the world. We are so excited to honor him! To date, we have served over 10,000 children. At this year’s party, are also supporting the Seeing Stars Foundation and Global H2O.”

Lucky 7 guests will be partying for a purpose at The Hyatt Century Plaza for three days, including a Friday Casino Night with a hosted VIP cocktail party, Saturday pool party and a “RECOVERY” pool party on Sunday. Casino Night guests will enjoy roulette, blackjack and a live auction for the chance to body paint models. Winning bidders will arrive at to the Mansion early on Saturday evening to help paint their beauties.

Only Four Hundred tickets are available for the weekend-long event, with 100% of the proceeds going to It’s All About The Kids. All donations are 50% tax deductible. To purchase tickets and for more information, visit www.PartyingForaPurposeMansionParty.com. For media inquiries, contact Richie Matthews of DIALOGO at richie@prdialogo.com

Jonathan Ross has fun at 50.

What do Jeremy Clarkson, Gary Lineker, Jonathan Ross and the Play-Doh Fun Factory Playset all have in common? They’re all celebrating turning 50 this year… and as seen on one of Jonathan’s last shows, a series of fun Play-Doh modelling compound models have been created to mark the occasion.

The iconic Play-Doh brand commissioned Hollywood sculptor Stephen Hicklin to create a visual masterpiece, four 3D sculptures of iconic British celebrities that are also celebrating their 50th birthday this year, Bono, Jeremy Clarkson, Gary Lineker, and Jonathan Ross.

‘We wanted to celebrate with something fun and instantly recognisable, just like the 50th Birthday Play-Doh Fun Factory playset. The celebrity creations do just that!’ said Charlotte Higgins Play-Doh Brand Manager.

Having stood the test of time, today’s kids love playing with this classic toy, using some of its brand new elements, including an extended handle for extruding Play-Doh modelling compound and a spinning dial with eight great shapes, including a triangle, bat and flower – feed in the Play-Doh modelling compound and let imaginations take over!

The 50th Birthday Fun Factory Spin ‘n Store playset comes complete with plastic cutting tool, factory presser and two 2oz (85g) cans of Play-Doh compound, and is available nationwide priced at £7.99 RRP (suitable for children ages 3 plus).

Students winners – Sony World Photography Awards 2010

Students from Escuela Argentina de Fotografía, in Argentina, win Student Competition at the Sony World Photography Awards 2010

Victoria Ines Dobaño and Rodrigo Terren Toro from Escuela Argentina de Fotografía, Argentina, are today, 27 July, announced as the winners of the Student Focus Competition for the Sony World Photography Awards 2010.

From the 120 institutions initially selected to compete, 12 students were shortlisted from six institutions across six continents to take part in the final stage of the competition. The students’ challenge was to produce a series of six photographs that explored the notion of ‘Power’. The 12 students were given two weeks to complete the exercise within their local community. The 12 winning students and the overall winning university received a combined prize of €45,000 worth of digital SLR photographic equipment, courtesy of Sony.

Victoria Ines Dobaño and Rodrigo Terren Toro’s winning images, entitled Villa Epecuen, depict the overwhelming power of water. Villa Epecuen in Argentina was a town which for many years drew tourists who believed that its saltwater lake had healing properties. It was a sacred place for the native people of Argentina.

In 1985 Villa Epecuen was completely flooded when the lake overflowed its embankments, covering over half the town. The aftermath of the disaster reveals the powerful and devastating effects of water.

The six winning images of Villa Epecuen by Victoria Ines Dobaño and Rodrigo Terren Toro are:

Student Focus 2010 judge, Sue Steward, commented:

“The choice of Power as the theme for this year’s Student Focus ignited an exceptional standard and variety of work. Maybe it’s the abstract quality of the word which prompted interestingly different responses from the six universities. The winning Argentine series followed-up the story of a tragic flood 25 years ago, a description of the power of nature. The photographers found beauty in the stark, abandoned and destroyed landscape, the chaos of fallen bricks and concrete, dark leafless trees, and partially demolished buildings – the crucial reminders of lives once lived there. The choice was difficult but ultimately this series possessed the greatest maturity and depth of them all.”

On winning this award the students tutor at Escuela Argentina de Fotografia, Ines Yujnovsky, commented:

“Teaching photography means transmitting the passion of this fascinating art and technique and we believe students should search their own vision. Student Focus encouraged students to think about their own approaches to themes like ‘War and Peace’, ‘Power’ and ‘Everyday life’ in a city like Cannes. Having the opportunity to go to the Festival was incredible. We enjoyed talks, exhibitions, portfolio reviews and met interesting people who are dedicated to photography. For us being the “University of the Year” and to win the prize will improve our possibilities to continue expanding the passion of photography to young students.”

The students’ images were judged by an esteemed panel of arts professionals: Adrian Evans – Director of Panos pictures agency, Adrian Boot – Music photographer and co-founder of www.urbanimage.tv, Jonathon Torgovnik – widely exhibited documentary photographer and co-founder of NGO, Foundation Rwanda, Idris Khan – artist and Sue Steward – photography critic, writer, radio broadcaster, photo-editor and journalist.

Ania Wadsworth, Student Focus Manager at the World Photography Awards, commented:

“We have been delighted with the quality of work submitted into the 2010 Student Focus competition. The students interpreted the brief with such intelligence and professionalism and the judges were impressed by the originality of thought and true breadth of imagery.

Student Focus continues to expand with events around the world, our partnership with the Young Tate Online and yet another internationally renowned jury; 2011 promises to be a vibrant year.”

Yoshiyuki Nogami, Vice President of Digital Imaging at Sony Europe, commented:

“We are honoured to be able to support these talented young individuals and have been impressed by the exceptionally high standard of images they have produced during this competition.”

The 2011 Student Focus competition has now been launched. The 2011 judges of the competition are: Eder Chiodetto, independent curator, photographer and photography critic and professor, based in São Paulo, Brazil; Simon Norfolk, prolific landscape photographer, UK; Deborah Willis, artist and photographer, based in New York, USA; Roger Tooth, head of photography for The Guardian newspaper, UK; and Shizuka Yokomizo, Japanese born, London based photographer who is best known for her portrait series Strangers.

More information about Student Focus 2011 can be found at http://www.worldphoto.org/student-focus/

William Curley – Japanese Week, 24th September – 3rd October.

As a chocoholic I am very excited about this event.

William Curley, Britain’s Best Chocolatier, and his wife and business partner Suzue Curley, who is originally from Japan, are celebrating Suzue’s Japanese heritage with ten days packed full of Japanese inspired events, tastings and master-classes. William Curley’s Japanese week will be held at his Belgravia store from making master-classes are now happening on the 2nd and 3rd October as well as the 25th and 26th September, at the same times (2pm – 4pm)

Visitors to the store can also look forward to an exciting and exclusive limited edition range of Japanese inspired chocolates, patisserie, hot and chilled drinks – even the decoration and sound track of the store will undergo a total oriental transformation.

Japanese Week with William and Suzue Curley will consist of:

Saturday 25th and Sunday 26th September, 2pm – 4pm
· Japanese Chocolate Making Master-Class.
A tasting of all William Curley’s Japanese inspired chocolates, the opportunity to see, taste and understand the raw Japanese ingredients William uses in his chocolates and also understand more about the different combinations he uses in the couture collection, and why. Guests will then learn to make their own Toasted Sesame Couture Chocolate and Yamazaki Whiskey Truffles which once finished will be beautifully boxed and wrapped ready to take home and enjoy. £75 per person.

Wednesday 29th September, 7pm – 9.30pm
· Japanese Tea and Chocolate Pairing Evening.
Hosted by William Curley and John Kennedy from TeaSmith. Guests will be greeted on arrival with an Oolong Tea Champagne Cocktail, enjoy homemade Japanese inspired savoury canapés and sample 8 Japanese teas paired with 8 Japanese inspired chocolates and a delicious patisserie to end the evening. £55 per person.

Thursday 30th September, 7pm – 9.30pm
· Sake and Chocolate Tasting Evening.
A tasting of six different Japanese Sakes, paired by Sake expert Gilbert Winfield with William Curley’s superb chocolates. Because of its unique ‘umami enhancing’ properties and low acidity, Sake is one of the best drinks to pair with chocolate, and the distinctive, delicate flavours of our chosen Sakes beautifully complement the smooth richness of William’s confections. Guests will be greeted with a glass of champagne on arrival and enjoy delicious Japanese inspired canapés. To finish there will be another Japanese speciality, Shiraume Umeshu, a plum infused liqueur. £55 per person.
For bookings and availability please contact caroline@williamcurley.co.uk, 020 7730 5522.

About William Curley.

It was at just 27 that William Curley became the youngest Chef Pâtissier at The Savoy Hotel working with Anton Edelman and leading a team of 21 pastry chefs. Curley’s career spans many years of working with some of the finest chefs and pâtissiers in the business including Marc Meneau at L’Esperance in France, Pierre Koffman at La Tante Claire, Raymond Blanc at Le Manoir aux Quat’ Saisons and Marco Pierre White at The Oak Restaurant. William has won a variety of awards, including ‘The Craft Guild Pastry Chef of the Year’, ‘The Academy of Culinary Arts Award of Excellence’ and ‘British Dessert of the Year’. William Curley is passionate about chocolate making and his chocolates, pâtisseries and desserts are renowned the world over. William Curley opened his first shop together with his wife Suzue in Richmond in 2004.

About Suzue Curley.

Suzue Curley is a highly respected pâtissier. Originally from Osaka, Japan, Suzue moved to London in 1996 where she trained at Le Cordon Bleu. She has worked at Claridge’s and The Savoy where she was in charge of their world famous Afternoon Teas. She has won many national competitions including Gold at Hotelympia in 2000. Both William and Suzue have represented Scotland at international culinary events, winning Gold medals in Chicago and Basle, and at the Culinary Olympics in Germany.

www.williamcurley.co.uk

About TeaSmith.

TeaSmith is a contemporary teahouse where you can explore the world of exceptional teas in a unique, tranquil, and accessible environment. Tea experts are on-hand to help select the perfect tea for your taste, musical preferences, state of mind or even the weather. Our teas are sourced from individual tea farmers and selected for their integrity, quality of aroma taste and aftertaste, and experience.

www.teasmith.co.uk

MARCHIONESS BECOMES LATEST CRITIC IN THE ‘NOT SO PRIVATE LIFE OF PIGS’ FACTORY FARM PLANNING DISPUTE

MARCHIONESS BECOMES LATEST CRITIC IN THE ‘NOT SO PRIVATE LIFE OF PIGS’ FACTORY FARM PLANNING DISPUTE.

Tonight’s edition of BBC Television’s ‘Private Life of Pigs’ with Jimmy Doherty, will almost certainly present pigs as the incredibly intelligent, social and sentient creatures that like nothing more than to root in the soil, a bit of fresh air and freedom to move.

Putting the spotlight on pigs in this way is, however, poles apart from the reality of how the majority of Britain’s pigs are reared in the nation’s factory farms. In order to compete with cheap imports, UK pig farmers have been forced to intensify production. Dark windowless sheds, where thousands of pigs are crammed into barren, concrete pens or forced to lie on straw less plastic or metal slats, is typical of the short life a British factory farmed pig experiences. Their lives are indeed private, for many factory farmers do not welcome public visits.

Not content with cramming 10,000 pigs onto a factory farm, a new US style, super sized factory farm is seeking planning permission to produce 50,000 pigs a year in South Derbyshire, which if successful will be Britain’s biggest factory pig farm.

The farm’s proposed greenfield site at Foston is adjacent to both a women’s prison and a number of residents. Whilst the prison authorities have remained tight lipped on the proposal, residents certainly haven’t and not only have they organised several local actions but, with NGO support, they have inundated the local council’s planning committee with letters of objection, successfully delaying judgement day for perhaps a few more months.

The latest opponent to voice her opposition to the proposal is the Marchioness of Worcester – aristocrat, filmmaker, supporter of sustainable farming and fierce critic of factory farming.

Better known as Tracy Worcester, she produced the film Pig Business, which exposed the damaging consequences factory pig farming can have on the world.

Following several trips to Poland and the USA she is an eye witness to the horrors of factory pig farming on the pigs themselves and on local people. Whilst there she visited several small communities, just like Foston, which have been dwarfed by huge, new pig factory farm developments. In these communities she concluded that these super-sized farms were bad for small-scale farmers, polluting to the environment, harmful to human health and detrimental to animal welfare. The net result was people, animals and the planet suffering from this style of industrial farming.

Tracy and the team at Pig Business believe the Foston application is a factory farm too far and are opposing the application. Whilst the plans have incorporated some new improvements for animal welfare and the environment, overall the proposal remains a factory farm, where thousands of pigs will spend their entire lives in an indoor, artificial environment.

Of most concern for Pig Business, is what this project could mean for human health and local farmers.

Having that number of pigs housed on one place, will increase the level of disease on the holding and, over time, is likely to pose a threat to the local community at the very least. While it may be true that the diseases found would not themselves spread through the air, it has been shown that antibiotic resistant bacteria from intensive farms can be spread from ventilator outlets by air currents to people living several hundred meters away. They can also pass to people in cars (even with the windows shut) when they have to travel behind lorries transporting such animals to other farms or to abattoirs, along both country roads and motorways. Antibiotic diseases, like the pig strain of MRSA, is a growing problem in countries that have these vast pig factories. So far, only 4 cases have been reported in the UK.

The fact that such a large farm could replace a significant number of cheap imported pork products, could be a red herring. It’s probable that a farm of this size (supported by both direct and indirect subsidies) will simply have a competitive advantage over most existing UK pig farms. As opposed to outcompeting Dutch, Danish, Polish or German producers, this system will create a fresh round of bankruptcies amongst pig farms, which just a few years ago would have themselves been considered large.

This would then create a situation where UK pig farmers will have to find a way of upgrading their farms to at least as big and mechanized as the one proposed in Foston.

Pig Business believes it’s vital these smaller farmers should be retained in the industry because some of them have the potential to change to free-range labour intensive systems, whereas enterprises of this scale never could.

The Marchioness of Worcester says,“Britain’s livestock farmers must resist the government, banks, supermarket and other corporate lobby’s rhetoric of green wash to super size their farms to US style operations. These aren’t farms, they are factories and whilst they can bring cheap food at the supermarket till, the costs of producing food in this manner are externalized on to the broader community, namely; the health of local farmers, residents and beyond, poor animal welfare, economic viability of small-scale farmers and local economies and a degraded environment.. Now the private lives of pigs have become public knowledge, so too must the plans for super sized pig factory farms”.

Catherine Balavage interviews Ben Elliott on Quintessentially and charity.

As well as being an excellent concierge business, Quintessentially also does lots for charity. Including at the historical House of St Barnabas. A beautiful venue where volunteers do good things for the homeless. Giving them a hand up. Not a hand out. Here, Ben tells us all about it.

Tell me about Quintessentially.

The idea came about when Aaron and I noticed we were spending more and more time connecting people which made us realize there was a huge gap in the market.  The concept of creating a concierge service available 24/7 to bring busy people a service that saves them time and hassle by providing expert fixers who are always on board to assist them –  from sourcing tickets to sporting events, providing access to the hottest gigs in town, securing last minute hotel reservations and travel deals, or simply booking restaurants.  When we spoke to people about it they loved the idea and Quintessentially was born.
We now have 54 offices worldwide, 25 sister businesses and this December we will celebrate our 10th Anniversary, a landmark that we are incredibly proud of.

What kind of membership do you offer.

The General Concierge

This general membership grants you access to the AskQ concierge available 24 hours a day, 365 days a year for restaurant and club bookings, travel arrangements and all other requests.

The Dedicated

There’s a reason Quintessentially Dedicated is our most popular level of service – it provides our high-profile members with a personal account manager in one territory of your choice whose mission in life is to alleviate their daily stresses by offering complete lifestyle management. The Dedicated membership draws on Quintessentially’s golden contacts to offer you discounts and exclusive access, as well as advanced notice for upcoming events and parties.

Dual Dedicated Membership

The Dual Dedicated Membership will allow you to have two account managers anywhere in the world. This has proven very useful for business VIP’s and clients in the entertainment world who travel between two cities on a frequent basis, eg London, New York or London, Hong Kong for example.

The Elite

At the global Elite Membership level you can be sure Quintessentially will have the expertise and insider information to get you what you want wherever and whenever you want it. Elite members of Quintessentially are provided with a team of personal Elite account managers in all of Quintessentially’s covered regions around the globe. You’ll be connected to fixers and researchers in every major city across the world, all available 24 hours a day to fulfill all your needs.

The Bespoke Elite

The Bespoke Elite will provide the member with 4-5 Account Managers in their main travelling territories (Maybe London, New York, Dubai, Hong Kong and Moscow).

The only way to describe this is like having a best friend/Life Style Manager taking care of any last minute needs that you may have and working closely with our members personal assistants with regards any last minute requests you may have in any country around the world and working in a proactive way rather than a reactive way which the Dedicated Membership provides.

You do a lot for charity including raising a lot of money doing the ultimate cycle ride. Tell me about what you are doing at Quintessentially Soho at The House of St Barnabas

The cycle ride was brutal but fantastic! We raised over £115,000 for Quintessentially Foundation….
As for Quintessentially Soho – after walking along Greek Street for the umpteenth time, I took the time to stop and knock on the door of The House of St Barnabas. I had heard about its garden, and inspiration for A Tale of Two Cities and I knew it had a mysterious crypt. Plus, I knew it had been a House for Fallen Women.

The charity has called this magnificent 18th Century building home since 1846 and has looked after people effected by homelessness in some capacity for all these years. Three years ago a fire had gutted the House and the charities trustees couldn’t afford to rebuild it for use as refuge. So I got friends, family, employees to help and donate their much valued time, art-work and furniture to Quintessentially Soho at The House of St Barnabas which opened in October last year. It is a not-for-profit enterprise which sees all membership fees go straight to the House.

The life Skills programme that was up and running well before we arrived has flourished under the partnership. The programme is there to teach people affected by homelessness vital life skills that they have either forgotten or not used for many years. It is an amazing project that provides personal support through vocational training, teaching, work placements and support in accessing jobs. 

Quintessentially Soho provides unique work experience on site and a real working environment for volunteers on the scheme through the restaurant and bar on the first two floors.  Over the past ten months the programme has seen over 20 volunteers successfully graduate.   Statistically, the Life Skills programme has seen 50% of its volunteers moving into future employment and 48% going into further education.
What we have achieved there is simply amazing and I am incredibly proud of it.

What is next?

We have numerous projects in the pipeline – our most exciting is Quintessentially One. In the summer of 2013 super yacht Quintessentially One, the world’s first exclusive private members’ club will set sail. It is set to be the most stylish and luxurious way to the see the world, Quintessentially One is the first and only ship of its kind.
Next years charity challenge? Who knows… Watch this space.

Thank you Ben.

Flaming July [Travel]

July is the grumpiest month for Brits, according to findings from a new survey conducted by Travelodge.

Hot, humid nights mean, we miss out on 56 hours of sleep during flaming July – that’s one entire week of sleep.

Sleep deprivation is taking its toll with 78 per cent of adults admitting they are moodier in July than any other month.

Nearly 90 per cent of us (88%) loose sleep every night with two hours being the average amount lost.

More than three quarters of the population (69%) will take one to two days off work to catch up on lost sleep.

Seventy per cent of parents admit they are woken up at least three times a night by children struggling in the heat and humidity.

According to the snap survey by Travelodge, sleep deprivation is fuelling more arguments at work, bust-ups between couples and kids being snapped at.

A higher number of men and women also admit they are likely to have an attack of travel rage due to the heat and exhaustion.

One in two (49%) tired or hot drivers will shout at another motorist out of frustration at least once over the month.

A quarter will use bad language, 40 per cent will make rude gestures and a really mad one in five will go as far as tailgating an unsuspecting driver.

More than one in five short tempered rail, tube or train commuters admit they will make a rude comment to another traveller while 15 per cent will end up arguing with staff.

Over a quarter (27%) of commuters will even shout at a partner or child when they are travelling.

Work will be the tensest place during moody July, 45 per cent of hot, tired men and women admitting they will take their grumpiness out on colleagues.

Partners, kids, friends and even the boss will also come under attack from irritable adults.

Leigh McCarron, Travelodge Sleep Director said; “We wait all year for the hot weather, but when it arrives, most of us aren’t prepared. We lose valuable hours of sleep and everything goes downhill from there. The lack of sleep makes us irritable, that combined with soaring temperatures in the day make many of us quite tense. We like the heat – but it takes us time to get used to it.”

Listed below are Travelodge’s Sleep Director’s top five tips to help you sleep in the summer months

1. Change your duvet to a lighter tog (4.5 to 6)
2. Sleep in 100 per cent natural fibre sheets
3. Change your sheets every couple of days
4. Have a shower or bath before bedtime
5. Have a milky drink or herbal tea before going to bed

But the July misery doesn’t end with lack of sleep – up to 40 per cent will suffer sun burn, while one in five will endure sun stroke or an increase in their asthma symptoms.

The same number will also be laid low by hay fever while 15 per cent endure heat related migraines, according to the Travelodge survey.

Exhaustion, dehydration and nose bleeds will also increase as the temperature rises.

Work pals (43%) will also suffer the most from body odour followed by friends (27%) and commuters (23%).

Just over 80 per cent of Brits also admit getting fed up in July – because they are too ashamed of their bodies to strip off and soak up the sun.

Londoners lack a getaway plan {Travel}

RESIDENTS ONLY LEAVE THE CAPITAL SIX TIMES A YEAR AT THE WEEKEND – AND EVEN THEN ONLY GO 42 MILES FROM HOME

Weary Londoners fed up with the hustle and bustle of the city may be promising themselves they’ll escape this weekend – but new research reveals that people who live in the capital only manage to go beyond the M25 an average of six times a year.

The findings by train companies show that while Londoners love nothing better than to move around within the city in their leisure time, they rarely travel outside the M25 – with the average city dweller making a weekend trip away just once every two months.

And even when they do get away for the weekend, they only go 42 miles on average, which wouldn’t even get them to the capital’s nearest beach at Southend, Essex – which might explain why nearly half of Londoners (45%) haven’t even been there.

The survey also reveals:

· Camden residents are the least likely to travel outside London at weekends, at just five times a year – while those in Wandsworth are the most likely (eight times)

· People in Haringey travel the furthest, journeying 135 miles when they get away at weekends

· Over half (56%) of the capital admit they should make an effort to get out of London more

· North Londoners get away from the capital more than South Londoners

· The London celebrities people would most like to travel out of London with is Stephen Fry followed closely by Lily Allen…while they would LEAST like to travel away from the capital with Peaches Geldof

· 60% of Londoners say the main reason for getting out of London would be to visit friends and family they haven’t seen in a while

· The main reason for not leaving London is due to cost (45%) and 20% said they simply can’t be bothered

Train companies, in conjunction with Transport for London (TfL), are running a special promotion to encourage Londoners to explore Great Britain this summer by offering Oyster card holders huge savings on Off-Peak rail fares to over 500 selected destinations in the South East and beyond, from 26th June – 25th July inclusive.

Cardholders simply need to download their chosen voucher offer at www.daysoutguide.co.uk/oyster and present it at a London mainline station ticket office along with an Oyster card to enjoy a trip out of London – including destinations such as Brighton, Chichester and Southend-on-Sea all for just £5 Off-Peak return (or £10 First Class).

David Mapp, Commercial Director at the Association of Train Operating Companies, on behalf of National Rail, said: “Londoners are great at planning busy lifestyles – but occasionally forget the simple things, like getting away from it all for the weekend.

“Train companies understand that while the country might technically be out of recession, many people are still feeling the pinch.

“We hope that this promotion helps people to get out and about to enjoy Britain’s many wonderful destinations this summer, perhaps with rather more spending money in their pockets.”

Kulveer Ranger, transport adviser to the Mayor of London, said: “Now that Oyster is available on both TfL and National Rail services, all that Londoners need to do to take advantage of this fantastic offer is to download a voucher from the website, travel to the relevant mainline terminal using Oyster to get their discounted ticket from the ticket office and hop on the train.”

The research into city dwellers’ leisure travel habits also identified different types of ‘London tribes’, depending on what they do and where they go at weekends:

1. Commoners: These are outdoor types such as ex-Spice Girl Geri Halliwell, who likes to visit London parks for picnics, playing sport, walking and general fresh air – and are the most likely to leave the city to get away from their stressful jobs.
2. Perkies: 20-30-somethings like Daisy Lowe, in a tight social clique with whom they spend all their leisure time – like a constant episode of TV classic ‘Friends’ (‘Perkies’ are named after ‘Central Perk’, the meeting place coffee shop in their favourite sitcom).
3. Pubwallers : Like fun-loving Johnny Vaughn, Pubwallers are those who spend most of their time propping up the bar, watching the match and putting the world to rights.
4. Westies: Bargain hunters such as fashion conscious TV favourite Fearne Cotton, whose urge to shop is stronger than any addiction; they spend their days combing Oxford Street and Westfield for an outfit to wear that evening.
5. Sohoistas: Fashionable types who like to spend their days in Soho coffee shops and restaurants watching the world go by, such as London’s very own Jude Law.
6. Twitterati : Media types whose lives depend on tweeting every action of the day, no matter where they are or what they are doing, much like celebrity DJ, Chris Moyles

According to the research, Sohistas are the least likely to leave London at the weekend with an average of just five times a year and nearly two thirds (63%) of the Twitterati London tribe admit that they should get out of the capital more. The London celebrity that Pubwellers would most like to get out of the capital with is Lily Allen – while Perkies would prefer to be accompanied by Stephen Fry and Westies would much rather hop on a train out of the city with Prince William.