Few things in life beat a cool T-shirt and Heretics, created by London based designer Tom Wells, are bold and provocative. They are being worn by not only men but also women as ‘boyfriend’ style tee’s.

Female icons Daisy Lowe and Lana Del Ray have been great ambassadors of the brand some of the tee’s (skulls and astronaut prints) are penned by celebrated artist, Alex Konahin.

New menswear brand, Heretics, launches its debut collection of striking and distinctive printed T-shirts aimed at fashion-conscious men. With T-shirt weather fast approaching and trend forecasts looking bright, it is the perfect time for Heretics to introduce its first range, its flashes of colour, intricate detailing and sometimes risqué images complimenting current moods perfectly. Priced reasonably between £25-£30 per t-shirt the Heretics brand is already stirring an interest amongst other discerning gentlemen, its success stamped as inevitable.

By definition, Heretics refers to anyone who does not conform to an established attitude, doctrine, or principle. In a time where people are celebrating individuality and embracing boldness (Adele’s flicking of the finger at the Brits recently, for example), the idea of expressing oneself is paralleled throughout the Heretics line. Controversial, sexualised images of women are the feature of some of the pieces, one of which focuses on a woman holding a diamond-encrusted gun to her head with the words, ‘It’s All About Me’ below. Patriots will appreciate that the range is made in the UK in London in a bid to keep the company local; something which few brands can claim.

Some t-shirts in the collection feature urbane-detailed artwork by “Biro Man”, an artist who spent over a month creating pieces used in the range with, as the nickname suggests, a biro pen. A closer look at the Mexican skull design reveals the meticulous nature of his artwork with all of the artist’s precise detailing in all its glory. Other pieces in the collection are embellished with vividly intense hues. Flashes of colour used in the “Lust” and “Imagine” pieces are particularly striking and is a modern take on artist of the 60s and champion of the famous pop art movement, Andy Warhol.