Marc Jacobs Unveiled As New Creative Director Of Diet Coke

DIET COKE & MARC JACOBS

 LAUNCH ‘SPARKLING TOGETHER FOR 30 YEARS’

LIMITED EDITION COLLECTION

Diet Coke announced that leading visionary, Marc Jacobs is their new Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary.

Marc Jacobs

Marc Jacobs Diet Coke Sparkling Together Launch - London

Marc Jacobs Diet Coke Sparkling Together Launch - London

Marc Jacobs brings his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs will capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style.

One of this generation’s hottest and most influential designers, Marc Jacobs’ designs exude a youthful spirit, with provocative artistry – the perfect partner to collaborate with Diet Coke. With this exciting appointment, Diet Coke will build on its impressive heritage of fashion collaborations.

Marc Jacobs commented, I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”

 

‘I Heart ‘80s’ embodies the rise of the empowered woman in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, with a strong rebellious current, which also portrays the designer’s love of theatre. The bow tie and shining lights of Broadway incorporated into the design, also reference the spectacular launch of Diet Coke at Radio City NYC, where the world’s first diet soft drink made its US debut in 1982.

The ‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel.

 

‘I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy. The evocative silhouette is directly inspired by the Marc Jacobs Spring / Summer 2013 runway show and features his signature red polka dot motif – a hallmark of his early collections. The stripes and geometric patterns detailed in the graphic also bring to life the youthful exuberance and the eclectic mix of inspirations that make fashion in the ‘00s so diverse.

The exciting Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across cans nationwide from 25th February. These cans along with contour bottles and multipacks will also feature an exclusive code for the chance to win a Marc Jacobs tote. The ultimate fashion accessory to be seen with this season, everyone will be in with a chance to win as a bag will be given away every minute*. The tote features Diet Coke’s iconic red and silver colours with a quirky Marc Jacobs twist of red polka dots.

The limited-edition bottles and Collectors Cases will be available exclusively from Selfridges from 12th March for 4 weeks. Selfridges will also host a pop-up themed area, dedicated to the three designs and which will invite Diet Coke fans to immerse themselves in Marc Jacobs’ vision.

 

Stefans TV Picks; 6th June

Monday 7th ITV3 – 22:00
Psychological thrillers…so much scarier than horror, which is why The Shining is still the scariest movie ever made, and why I shall be watching the first instalment of The Sculptress. First shown in 1996 this made for TV movie stars Pauline Quirke in a break from her time in the long running Birds Of a Feather to play an altogether different kind of character. The Sculptress, based on the Minette Walters novel, is set three years after a gruesome murder of the mother and sister of, now lifer, Olive Martin who was found blood soaked at the scene of the crime. The story of the murder, the trial and the imprisonment of Olive is the subject of a new book by journalist Rosalind Leigh who, after finding out more about her subject and interviewing all involved, starts to believe in Olive’s innocence. A brilliant turn for Quirke and a series that’ll keep you guessing as you follow the investigation, anyone with a penchant for mystery should see this.

Tuesday 8th ITV1 – 22:35
American dramas can often come across as cheesy an fake, full of beautiful young adults looking ponderously out over lakes while an acoustic indie hit plays over the scene (Dawson…I’m looking at you), but every so often they send out something amazing like John Adams or Carnivàle (which EVERYONE should watch). This is what I’m hoping for in the new to air in the UK, October Road. For 10 years, writer Nick Garret has been away from his home town becoming a famous author and screenwriter. After returning home he must handle the reaction of the people he based his best selling book on, try to re-kindle old friendships and after living a pretty full life in his absence, see if he is really able to return to his old quiet lifestyle. With the second episode running straight after tonight’s pilot, lets hope it can hook us right away. The only problem I can see with this is that it clashes with the second half of The Sculptress (ITV3 – 22:00) so it’ll have to be Sky+ one and watch the other.

Wednesday 9th Channel 4 – 21:00
I have an addictive personality, if there’s something I like I will watch, listen to or play it for ages (currently it’s Assassins Creed II and the music of Broadway show Wicked) after today though, I’m pretty sure it’ll be all about Big Brother. I’ve not watched every series, but the ones I have, I’ve been glued too! So tonight I shall be joining Davina and the braying, cheering, condemning and booing crowds as we are introduced to the housemates of the last ever Big Brother. It looks like we’re in for a glorious summer, but between my Xbox, script writing and Big bloody Brother, I aint gonna see any of it.

Thursday 10th FIVE – 21:00
Robert Rodrigeuz is cool, his house is cool, his music is cool, his hat is cool and his movies are supercool. Once Upon a Time in Mexico is the third installment in his (possible homage to Sergios Leone’s Dollars trilogy) ‘Mariachi Trilogy’. Staring Antonio Banderas once again as the nameless mariachi, who is spoken of in Mexican folklore as merely ‘El’ and Johnny Depp as CIA Agent Sands. Based around a loose plot of a military coup against the Mexican President, Once Upon a Time in Mexico is more about the action and the brilliant gun fights that made El Mariachi and Desperado (the first and second in the trilogy) so much fun to watch.

Friday 11th Channel 4 – 19:30
Unreported World has had some horrific episodes showing atrocities from around the globe including slavery, sex trafficking and the plight of people in poor countries. Tonight’s episode travels to El Salvador to tell of the children used as hitmen for the multitude of gangs and who accept the high child mortality rate as part of life as much as they believe in the subjugation and sexual objectivity of teenage girls in the gangs. Never an easy program to watch, but always informative and humbling. Although I find it odd that Channel 4 chose to put this show in a lineup before Glee, Big Brother and 8 Out of 10 Cats, after Unreported World, I’m not sure I’ll be in the right mood for singing and dancing kids, an unpredictable human experiment and Jimmy Carr!

Saturday 12th ITV1 – 18:15
THREE LIONS ON A SHIRT, JULES RIMET STILL GLEEAAMING
I don’t usually like football, but when England play I cant help but get involved, our first game of the season against the USA will be shown live in the World Cup Live, so get some burgers on the bbq and join the nationwide party. This is the only time I get into football so I’m allowed to be excited by it.

Sunday 13th Sky Movies Sci Fi/Horror – 19:20
To coincide with Frost Magazine’s new Retro film reviews I thought a lovely piece of retro cinema would be a brilliant way to end the week, so I bring you The Lost Boys. This 1987 vampire classic revolves around the lives of two brothers, Michael (Jason Patric) and Sam (Corey Haim) as they move to a new town supposedly over-run by vampires. As Sam befriends the self titled Vampire Hunter Edgar (Corey Feldman) the story thickens and after Michael starts showing the sign of vampirism, and with help from Ed, Sam goes on a hunt to seek out the head of a vampiric punk gang, played by a big haired Keifer Sutherland, in an attempt to save his brother. Full of brilliant 80’s humour and an awesome soundtrack, The Lost Boys is a must for any fan of the Retro.

Retro Film Reviews: Ferris Bueller's Day Off

Ladies and gentlemen, you are such a wonderful crowd, I’d like to
describe a little film for you. It’s one of my personal favorites and
I’d like to dedicate it to a young man who doesn’t think there’s
anything good about it.

Ferris Bueller’s Day Off is the fourth and finest of the John
Huges-directed teen comedies. Like its predecessors, the film is set
in the environs of a Midwestern high-school with an ensemble cast of
geeks, freaks and prom-queens; unlike its predecessors, Ferris takes a
less earnestly melodramatic and more worldly view, widening its scope
of reference from classrooms and hallways to the world beyond. The
film is less obsessed with the high-school caste system than Sixteen
Candles (and the Hughes-penned Pretty in Pink), less sentimental than
Breakfast Club, and less peurile than Weird Science. In its more adult
take on the teenage world, Ferris is also far funnier than any of the
earlier films.

Where Hughes’ earlier films were narrowly focussed on the cliques and
codes of early mid-teen life, Ferris examines the hopes and fears of
three friends (not a clique, but a genuine friendship group) about to
leave for college and, beyond that, adulthood. Where the concerns of
Hughes’ younger teenage characters in earlier films – popularity, peer
acceptance and a prom date – seem superficial and transient to adult
viewers now, the characters in Ferris worry about finding a role in
life and maintaining relationships over distance and time, far more
universal concerns that still resonate with this viewer.

Ferris the character is neither hero nor true antihero. He’s not a
jock, he’s not a brain, he’s not president of the drama society. He’s
a minor rebel, characterised by his principal as having an attitude
problem, but not a loner or an outcast – news of Ferris’s illness
(exaggerated by Chinese whispers throughout the course of the movie)
leads to horror throughout the student body, among whom he is
well-liked. He’s handy with a computer (although emphatically not a
nerd, contrasting him with Weird Science’s friendless-geek leads), and
clearly bright but wasting his potential. In other words, he’s an
average cocky 18-year-old Western male slacker, courting the attention
of his peers without being mature enough to realise his impending
responsibilities, the kind of character Bart Simpson would grow into
if he ever graduated grade school.

Ferris’s immature rebellion is not without aspiration, however –
school principal Roooney (the marvellous Jeffrey Jones), attempting to
track down the truants, goes to all the places in town he believes a
teenager would want to hang out – fast food diners and grungy
amusement arcades. Instead, the trio of Ferris, best friend Cameron
and cheerleader girlfriend Sloane “borrow” Cameron’s father’s 1961
Ferrari 250 GT California and drive to Chicago for a day of fine
dining, fine art, live sports and adventures with a street parade.
Rooney’s underestimation of Ferris’s aspirations gets him into scrapes
and costs him his quarry.

As well as its young-adult (rather than mid-teen) outlook and
extra-school Chicago setting, Ferris Bueller’s Day Off differs from
earlier Hughes outings in having a more playful relationship with the
viewer. Where The Breakfast Club’s characters stayed firmly within
their allocated spaces on screen, Ferris frequently breaks the fourth
wall to banter with the audience. One of the reasons we accept his
desire for a day off with sympathy is not just because he drives a
Ferrari and it looks cool, but because he takes us into his world,
sharing tips (“the key to faking out the parents is the clammy hands”)
and confiding in us the hopes and fears (“Sloane’s this bigger
problem”) that temper his front of cocky self-assurance. Hughes does
play with fourth-wall breaking in other movies, but typically in his
adult-led films (such as National Lampoon) rather than his teen
rite-de-passage items.

In addressing the viewer directly, Ferris also gives us access to the
fantasy that is his day off. “If you had access to a car like this,”
he asks us, “would you take it back right away? …Neither would I.”
We sympathise with Ferris because he does what we want to do. There’s
the Ferrari, of course (man, that car is beautiful), but there’s also
the audacious kidnap of Sloane from the school, his dealings with a
snooty (snooty?) snotty (snotty!) maitre d’, the jumping onstage to
sing “Twist and Shout” with a Bavarian band, the viewing a gallery
full of priceless artworks while The Dream Academy play a cover of
“Please, Please, Please Let Me Get What I Want”. (OK, that last one is
maybe a thing we all could do tomorrow, I just wanted to drop my
favourite fact in somewhere). All of the above might look like the
antics of a self-satisfied little twerp if it weren’t for the
invitation to be part of the action.

And plus, the fourth-wall breaking business not only lets us inside
the head of a frustrated Midwestern teen forced to go through the
nonsense of a standard US education (Ben Stein’s scene really is
fantastic on this), but it gives us some great lines to enjoy into the
bargain. I can’t resist: “I mean, really, what’s the point? I’m not
European. I don’t plan on being European. So who gives a crap if
they’re socialists? They could be fascist anarchists, it still doesn’t
change the fact that I don’t own a car.”

In fact, Ferris is the film that has made the second-greatest impact
on my everyday vocabulary after Heathers. I mainly quote Jeannie – “Do
you know anything”, “Speaka da ENGLISH???” and “Go piss up a flagpole”
are personal favourites. I think Jennifer Grey gives a great
performance here, and it’s a much more fun character than that
mealy-mouthed Baby in Dirty Dancing. The neurotic Cameron is the
perfect foil for always-together Ferris, and is convincing both as a
character and as a loyal best friend – each supplies what the other
lacks.

Principal Rooney, as the authoritarian nemesis, can also be seen as
the yin to Ferris’s yang – he fears and perhaps secretly envies the
way Ferris appears to have control over the student body, the way he
himself would like to. “Last thing I need at this point in my career
is fifteen hundred Ferris Bueller disciples running around these
halls,” says Rooney. “He jeopardizes my ability to effectively govern
this student body.” Rooney’s secretary Grace helfpully spells out the
problem: “Well, makes you look like an ass is what he does, Ed.”

Really, though, that soul of the film lies in Matthew Broderick’s
fantastic central performance. The man may have taken over Broadway
since 1986 and won Tony Awards and whatnot, but he’ll be remembered by
a generation as the slightly spoiled, slightly rebellious,
slightly-cooler-than-the-rest-of-the-class-but-not-to-the-point-of-implausibility
graduating senior, and that comes down to a great interpretation of a
mature and well-written role.

Ferris Bueller’s Day Off is often billed as a teen comedy or a slice
of 80s nostalgia. With Sigue Sigue Sputnik on the soundtrack, it
certainly is the latter, and it admittedly is a comedy with teens in
it; but I also think it’s not limited to a teenage audience or to a
teenage worldview. It’s about friendship, love, and what you want to
do in life, and those are concerns not limited to the Reagan era or
the end of high-school. The film is populated by authentic characters
rather than stereotypes, dusted with musings on the nature of
existence without toppling into the melodramatic, scripted with
genuine warmth and acted by a great cast. But most importantly of all,
it is simply very funny.

By Lise Smith