Tag Archives: A healthy diet

A new wave in nutrition: Meet the company behind the rise of ‘Smart Foods’

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A new wave in nutrition: Meet the company behind the rise of ‘Smart Foods‘

In a country where 40% of people resort to junk foods when hungry, Smart Foods are set to revolutionize our relationship with nutrition

Noel Bollman, CEO of food-tech innovators, yfood, discuss the importance of Smart Foods as an alternative to junk foods 

‘Smart Foods‘ are the forward-facing answer to our national nutrient deficit. Their popularity has seen a stratospheric rise in both Europe and the UK. With the smart food market in Germany, the UK, France and the Netherlands alone is estimated to be worth around €10-20 billion in the medium- to long-term, with annual growth rates of up to 50 percent. Having tripled their revenue in 2020 and doubled the figures in 2021, yfood recently announced their run-rate of €100 million in just four and a half years of trading.

A future facing concept being ushered into the mainstream – Smart Foods are nutritionally complete ‘meal alternatives’ that supplement 26 key minerals and nutrients. Having all of the caloric and nutritional benefit of a full meal, but in the form of a shake, powder or protein bar. Instead of feasting over a soggy midday sandwich or snacking on crisps to keep satiated, ‘Smart Foods‘ provide a viable alternative for those of us who are on-the-go. If we are to stick to the age-old adage that food is fuel – why not choose foods that actually fuel us as opposed to sugar-laden snacks and sodium-saturated sandwiches.

European food tech innovator, yfood, has recently hit supermarket shelves – introducing its range of protein bars, powders and shakes to the British diet. Aiming to reform the country’s relationship to unhealthy eating, yfood has launched their Classic Choco and Smooth Vanilla with Co-Op, with the drinks retailed at £3.50. The meal alternatives offered by the smart food innovators comes complete with 26 key nutrients and is available in a variety of flavours and plant-based options, with one serving (500 ml) of yfood providing consumers with around 34 g of protein, 68% of your daily protein needs.

yfood, smart eating

Why ‘meal alternatives’? 

yfood‘s nationwide launch leverages the benefits of having a nutritionally complete, yet delicious, product that is not meant to replace all your meals – but compliment a healthy and varied diet. The concept of the ‘meal alternative’ slots in with our faced-paced lives – in between work, school and personal responsibilities it is unrealistic to have perfectly planned meals for every occasion. yfood‘s modern approach to nutritional nirvana aims to work around speedy lifestyles that lend themselves to poor eating habits. A survey conducted by yfood revealed that 40% of Brits only resort to junk food when on-the-go, indicating a huge gap in the market for a product that not only comes in delicious flavours like Classic Choco and Smooth Vanilla, but contains essential nutrients and vitamins to keep us going throughout the day.

Noel Bollmann, CEO and co-founder of yfood comments:

“Smart food is not intended to replace classic eating with fresh and high-quality foods – on the contrary: a varied and diverse diet is and remains essential. Nevertheless, the reality is that many people do not always manage to eat a balanced diet due to lack of time or availability problems. In these situations, Smart Food helps people to eat better in the long term. Thus, Smart Food is a completely new category of food that competes with junk food and bad eating habits, but not with conventional food.”

I tried Smart Food on a busy week working while also taking care of my toddler. They are filling, delicious and made me feel healthy. Highly recommended.

Taking Small Steps To Improve Your Health

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Many of us whose waistline is on an expansion mission know there are simple solutions to rein in weight gain. In many cases, a healthy lifestyle is seen as being too much effort, but the truth is that just a few small changes to lifestyle and diet can see a massive difference to health and wellbeing and in most cases you will hardly notice a difference to daily routine.

health, health tips

 

Why is it important to stay healthy?

 

Eating properly and having the right amount of exercise are key to your ability to fight off illness and disease.  The immune system needs the right amount of nutrients to remain strong in order to work efficiently, but it is also hampered when you are overweight and out of shape.  Additional factors to consider if you want to improve your health include the damaging effects of smoking and alcohol consumption.  Both of these can lead to illness and also reduce the effectiveness of your immune system.

 

A healthy diet

 

Following a healthy diet will mean that you are providing your body with all the nutrients that you need to stay in good health.  With plenty of fruit and vegetables in your diet it will be much easier to get the right nutrients.  The recommended daily amount is around five portions a day, but some scientists are now recommending that people extend this to seven portions a day, with just two of those as fruit.  However, if you are one of those people who rarely eats fresh fruit and vegetables, the first step is to include just some each day.  Over time, you can build this up to the right amount.

 

In addition to fresh fruit and vegetables, it is a good idea to make a few swaps so that your unhealthy choices are suddenly much better for you.  One example is fries.  Replace these with jacket or boiled potatoes and you will cut your fat intake dramatically.  White bread can be swapped for wholegrain and you can opt for brown versions of rice and pasta instead of the standard white.

 

For some it can be difficult to get the balance right, particularly if there are underlying health issues.  Herbal and nutritional supplements can be useful here.  A good multivitamin can help to redress the balance, but you can also incorporate herbal teas as an easy way to add the benefits of herbs to your diet.  Jasmine Tea, for example, is considered to be very calming and perfect for those who suffer from stress and anxiety, both of which can have a negative effect on health.

 

Don’t forget exercise!

 

Finally, make sure that you get regular exercise.  The jury is still out on just how much exercise a person needs but the good news is that you only have to go for a good walk a few times a week to see a difference.  Exercise does not have to be hard work or boring – take up cycling with the family or even try something like ballroom dancing.  You will be having so much fun you might not even notice the pounds and inches slipping away!