Oddbins is back on a High Street near you…

Oddbins is back on a High Street near you…

– Unique initiative allows Oddbins’ customers to choose the price of wine –

Oddbins is relaunching in the UK this week with a revolutionary approach that will see customers decide the price of some of its wine range.

From 20-23 October, consumers will be able to blind-taste wines in-store and then provide a price that they would be happy to pay for that bottle.

The wines will then go on shelves at the Customer Recommended Price (CRP).

Ayo Akintola, Managing Director of Oddbins says: “We’re taking the old cliché of ‘the customer is always right’ and actually demonstrating our belief that this is the case. The new Oddbins will put the consumer at the heart of everything we do, so it makes sense that we have a conversation about our pricing with our customers to explain our value based pricing model, while at the same time taking their opinions on board.

“For a long time the noise around wine has been about discounting and price cuts. It is time we have a mature conversation about price and what constitutes value.

“Oddbins has a proud history of innovating in the market place and this is just another example of that. No matter what the occasion, Oddbins is here to provide our customers with the perfect choice of great value wine.”

The unique initiative celebrates Oddbins’ relaunch on the 19th October, which will see 37 stores across the UK reinvigorated with a new look and feel.

The new stores will build on Oddbins’ heritage as an innovative and adventurous selector of wines, and see the retailer continue to offer a carefully considered and great value range.

Staffed by an enthusiastic team of wine buffs – ready to share as much (or as little) advice as customers want – Oddbins aims to bring the pleasure back to wine buying with a personal touch that cruising the supermarket aisle just fails to deliver.

Christmas In July, Why Not? Festive Wine Guide

Frost magazine took some time out from summer to celebrate Christmas, okay, to do some wine tasting in a winter wonderland. Accolade wine are revamping their wines, and even bringing out a new low alcohol range. Perfect for light weights like me.

I was privileged to try the new Banrock Light range. The Banrock Station Light Rose is only 5.5 per cent alcohol but tastes just as great. I love Rose and this just tastes good. It is only 60 calories per 125ml, so it helps with a calorie heavy Christmas (or any other time) It is reasonably priced at £5.45. It has a touch of sweetness and hints of red berry, jam, strawberry, raspberry and cherry. Yum.

Other in the Banrock Light range are Banrock Station Light Chardonnay-Sauvignon Blanc (a fresh wine with pear and apricot aromas), Banrock Station Pink Moscato (Melon and floral, very sweet, a great aperitif), Banrock Station Moscato (passion fruit, pineapple and tropical fruit. Good with cheese) All the Banrock Light range are £5.45. A bargain.

Banrock station have donated £2.5 million to 97 environmental projects in 13 countries, and £30k to Natural England to help preserve 2100 acres of British wildflowers, an important habitat for bees and butterflies.

Another favourite of mine is something a bit different: Stone’s Ginger Wine Special Reserve. It is a blend of the finest quality raisins and pure ground ginger, it produces a delicious, mellow warming flavour. It is perfect for Christmas, going well with mince pies and Christmas puddings. I, however, will be drinking it all year round. So yummy.

Hardy’s is the UK’s most popular brand of wine, and sponsor of Come Dine With Me. The Nottage Hill range has new packaging that will hit the shelves from September 2011. I love Hardy’s Crest Chardonnay Pinot Noir. It is a lively berry fruit tones and a crispy tangy finish. It is a very good wine for making bucks fizz.

This Month's Magazines: Pippa Middleton and Gwyneth Paltrow Cover Girls/ Updated

Here is the second in my monthly round-up, for July 2011.

Tatler has joined Pippa Middleton’s fan club and put her on the cover, the article on her inside weighs up her possible future husbands, and has a very good article on her and lots of pictures. It also let’s you know that Pippa does pilates at Pilates on the Go in Parson’s Green, and has a testimonial on their website.

Tatler also give the low-down on the Duke and Duchess of Cambridge’s inner circle, who’s in and who’s out. Athina Onassis also has an article on her and multibillion-pound colossus Glencore has a four page article on them. Nathaniel Rothschild is one of their investors.

Tory Burch talks about what inspires her, Claudia Winklemann writes about her hatred of summer, Orlando had advice for your gap yah, Annabel Rivkin slams Made In Chelsea for making posh people look bad, and for not being posh at all.

One of the best article is their annual 100 most invited; The Middleton’s top the list, Natalie Massenet, Colin Firth, Nat Rothschild, Michael McIntyre, Dasha Zhukova and Liz Murdoch all make the list.

Tatler also has their first ever Hunting, Shooting & Fishing guide. Here at Frost we don’t hunt, but we love clay pigeon shooting.

Vanity Fair: Emma Stone is on the cover and talks about wanting to be a ‘covered up’ actress, but is on the cover in a bikini. Stone comes across well in the interview and states that she doesn’t want to make a career out of mere sex appeal. Ted Danson goes out to lunch, James Wolcott on Dominique Strauss-Kahn, There is a long form article on Groupon, one of the biggest growing business in history which will soon be worth $20 Billion.

There is an article to mark the 10th anniversary of 9/11, there is also a very good article on Prince Andrew and his many troubles, but does let you know that he is The Queen’s favorite child, Elephants – which are sadly being hunted in their tens of thousands per year, and Catch 22 writer Joseph Heller. Jerry Lewis does the Proust Questionnaire.

Vanity Fair Jewellery has a supplement with a naked Gwyneth Paltrow on the cover. It has lots of good articles on the history of Gold, The Windsor’s crown jewels, Daphne Guinness and a calender with Paltrow, Thandie Newton, Natalia Vodianova, Olivia Inge, Olivia Palermo, Uma Thurman and Poppy Delevigne.

Marie Claire has Audrey Tautou on the cover, the shy actress manages to give nothing away in the subsequent interview. George Clooney talks about his activism in South Sudan, there are wedding night confessions, a good article on women who earn money from blogging, a piece on the rise of Posh as Toff mania grips Britain.

There are QR codes abound in Marie Claire, exciting if you have a smart phone,

There is lots of fashion of course, it lets you nail your festival look, there is an article on couples who fight over wardrobe space, an article on love addiction and JK Rowling’s life story. Harry Potter star Bonnie Wright also gives an insight into her world and Megan Fox gives her beauty secrets.

There is a free gift of lip gloss, but not if you are a subscriber. Bad form.

Vogue has Kate Moss AKA Mrs Jamie Hince on the cover and in a forties fashion spread inside, though nothing on her wedding (American Vogue have been given the rights) Emma Stone, Jessica Chastain and Lily Collins.

Jemima Khan writes about conquering her fear of flying to save a long distance relationship. Jemima is a very good writer. Miss V is as brilliant as ever, with lots of parties and pictures,

Of course there is lots of fashion and the forties look is in. Christopher Bailey talks about 10 years at Burberry and Mustique is the holiday destination of the year.

The girls of Downtown Abbey are in vogue and in couture, complete with interviews. There is also a tan special and Christa D’Souza on the quest of a perfect ponytail. Gemma Atterton gives her Style File and talks about how hard it is to find cloths to fit her curvy frame.

There is also a free supplement of the Runaway round-up for Autumn/Winter 2011.

Glamour has Jessie J is on the cover and there is a free Personal Horoscope book.

There is a very good article inside where Jessie talks about her sexuality, her stroke and drugs and alcohol which you can read more about on Frost.

There is articles on cutting calories, getting in shape and being body confident, lessons from online dating, Karl Lagerfield on Lily Allen’s wedding dress, article on sex dreams, how to nail a wedding gift, Katy Perry’s body secrets.

This issue also had Glamour’s Women Of the Year Awards, their prestigious annual event, with news and gossip from the night. A running gag about sleeping with Davina McCall’s husband is funnier than it sounds. There is also 30,000 sex secrets and how to become red carpet glamorous, as well as an interview with the Inbetweener’s boys. Celia Walden interviews Rupert Grint and the stars spill their festival secrets.

A very good, fun edition with lots of fashion, stories, advice and fun.