TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons eight to ten:

Publishing deals are increasingly hard to find

One thing I really wish I had been able to tell my twenty-something self was to prioritise my writing then, because publishing would become an increasingly tough business. Sadly that still holds true today.

Think about it; when one of the mainstays of your business plan is the 99p ebook (of which the platform selling it will take a very large share), a huge number will need to be sold to make anything like a profit. And it seems to me a bit of a fallacy that the costs involved are lower; the only thing missing are printing and physical distribution, and those can be done very cheaply in bulk, especially when you consider the differential in price.

So publishers have to be incredibly careful about what they acquire. Celebrity authors are bankers who bank roll the rest of us, but very little else is certain. Even authors with contracts can find themselves in choppy waters if the first book of a deal does not sell well. It’s brutal, but it’s a business. And sadly, with a cost of living crisis gripping the country and beyond, I can’t see it getting better any time soon. Sorry.

 

You will spend more time marketing your books than you ever imagined

When new authors blithely ask what they need to do to make sure their book sells I do have a wry little smile to myself. If there was a magic bullet and I knew what is was, I would be top of the Amazon rankings.

The one thing I can say with a degree of certainly is that you need to choose your marketing channels and stick with them consistently. I can tell when some authors have a book out in the near future because suddenly they pop up on social media, after an absence of months or even years. In that time all but your closest contacts are going to forget you.

Of course marketing takes time. I spend at least an hour on it each day, mainly on social media, but also looking at other promotional opportunities such as advertising, preparing new graphics, polishing up my website and Amazon pages, writing guest blogs… The list is pretty endless, but it’s only by trial and error you will discover what works for you.

 

A good edit is the best learning experience you can have

The first book I wrote for One More Chapter was The Olive Grove, and when the structural edit came back it wasn’t so much a case of ‘could do better’ as ‘must do better’. I was devastated, but the notes I was given were so detailed they provided a roadmap for how to improve the book, so it could become the best seller that it has.

I learnt so much from that experience. How to fill the pages with wonderful settings and deep, credible emotions. How to take a reader inside the story and keep them there, turning every page. It was the most valuable learning experience of my entire writing life, and I have pumped what I learnt into everything I’ve written since. Of course, that doesn’t mean I’m perfect and every time I receive an edit back from One More Chapter I am trembling not only with fear, but with anticipation.

Each and every one has made me a better writer. And that’s very exciting indeed.

 

Lessons one to seven have been published on the previous two Wednesdays.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons five to seven:

Writers who have successfully self published tend to be more savvy

I started out by self publishing my first novel, The Cheesemaker’s House, because at that time in particular, publishers were afraid of ghosts. In romance books anyway. I knew nothing about the process, so put in into the capable hands of assisted publisher Matador, but even so it was a very steep learning curve.

I needed to understand retail distribution, I didn’t know book bloggers existed, and barely anything at all about Amazon categories, let alone going wide or narrow. The whole process of publishing and marketing baffled me, but I had to learn pretty quick. Also to moderate my expectations about the sales the book might achieve, although the ebook at least vastly exceeded them.

All of these were important lessons to take with me when I found a publisher. Everything from assessing the contract to understanding the control I would be giving up, and the promotion I would still need to do. If I hadn’t indie published first I would have been clueless.

 

Writer friends you really trust are invaluable

Ten years ago I had only one writer friend, introduced to me by a neighbour, and that was Claire Dyer. Through getting to know her I learnt the value of having someone to talk to about all aspects of our craft and of the crazy world of publishing we operate in, and we are friends to this day.

Writers talk about ‘finding their tribe’, and I found mine first in Chindi, a group of independently publishing authors in Chichester, where I was living at the time. Three of us moved on to find deals more or less together and we have remained close, but I learnt so much from almost every member of that group I will be forever in their debt.

As my career has changed, I have made many new writer friends, but there is a solid core of those I trust implicitly; people I can turn to when times are tough, and celebrate the successes too. Without them, being an author would be a very lonely business.
When you’re in the publishing wilderness, keep writing if you can

Overnight success in publishing is rare and most authors have periods they either feel they are never going to make it, or that they have been in the wilderness so long there is no possible way of crawling back.

It is so important to keep writing. One famous author described her work as her life raft when her publisher dumped her, and I totally understand that. Writing is as much a vocation as it is a profession, and without it many of us would feel even more lost. It can be a life, and mental health saver, but if you take a break then that is fine too. Your brain and body will tell you what you need to do if you listen to them.

Of course you also need to keep writing to have something to submit. Or even a drawer full of somethings, so that when that deal arrives you can offer more than one book, because you’re going to need it. It proves you have the work ethic, commitment and ideas it takes to succeed now it’s your turn to shine.

Lessons one to four were published last Wednesday, and lessons eight to ten will be published next week.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

Today, lessons one to four:

Making connections through social media is fun

I know social media isn’t for everyone, but I do feel sad when authors say they hate it. I love interacting with other writers, bloggers and readers, chatting about books in general and hunting around for interesting content to post on my feed. On Twitter especially there are people from around the world who share my posts most days, and I of course reciprocate. I even feel I know them quite well.In my business life I used to do a fair bit of face to face networking, which being a shy person I did not always enjoy, but it taught me to treat my virtual networks in the same way; that to make it enjoyable (and successful) you need to put in more than you hope to get out. Although some days it seems like a uphill struggle to think of something to say, if I keep this in mind I still enjoy the interaction.

Twitter is LinkedIn for writers

So often people dismiss Twitter as ‘just talking to other writers’. Firstly, I don’t see the problem with that. Writers are readers too, and big recommenders of books other than their own. They have blogs and mailing lists you can swap with, and what’s even better is that their natural audience is the same as yours.But more than that, there are a large number of book reviewers and publishing professionals using Twitter every day. Pitches are announced, book deals, new publishers even. By connecting with these people they at least know your name. And you never know when that could be important.

You never stop honing your craft

And you never should. Every single book you write is a learning experience. If I had the time I would love to go back and rewrite my first novel, The Cheesemaker’s House – my skills as an author have improved so much. But perhaps I’m being too fussy, because readers still absolutely love it.Like most authors I take great pride in everything I produce. And I want that pride to be justified. After all, I am asking readers to invest not only their money, but their valuable leisure time, and in return they deserve my best.

 

Publishers acquire books because they think they will sell

There is no other agenda here. It doesn’t matter how beautifully you write, or how lovely a person you are; publishing is a business and money talks. Of course your contacts and reputation as a writer will put you a notch further up the slush pile, but without a book that will work in the market of the moment (which of course changes all the time), you will still be rejected. It’s nothing personal.It is the way of the world, and understanding this will help to protect your mental health. I’m lucky that I have a reasonably thick skin, but of course rejections still hurt. I have just learnt not to dwell on them. It only takes one book to land on one desk at the right time. Keep believing.

Lessons five to seven will be published next Wednesday.

 

 

 

WRITERS ON THE ROAD: CAROLINE JAMES

Meet Venus. My writing retreat on wheels.

“Come and write in me!” Venus whispered when I reluctantly went to view her. I’d never had any desire to be a caravaner. It suggested too much Hi-de-Hi! But from the day I met Venus last summer, it was love at first sight.

She’s a big twin-axle unit and, combined with the car, as long as an articulated lorry. Spacious with bedroom, bathroom, kitchen-diner and lounge.

Our first few forays into caravanning were in the UK as we took in the delights of Wales and Northumberland, with only minor mishaps with awnings and wrong turnings. I could write in the peace of the countryside or overlooking a beach. Venus has few demands. There’s minimum cleaning and washing and no gardening – no distractions to stop me from writing.

Now we felt prepared for an overseas adventure. Unlike a motorhome, travelling with a large caravan needs plenty of planning. Would we get stuck in the Eurotunnel? Would our ‘BipandGo’ get us through tolls in each country automatically? Would the pitches be big enough for Venus? The list of checks was long. But most significantly, would all the travelling distract from my writing?

Leaving in mid-December to head south through France, the adventure began, and I was too distracted to write as the days progressed. We enjoyed many stop-offs along the way, including Christmas shopping in Lyon and being frozen to the bone in Beziers during the coldest temperatures for years. But once over the border to Spain, the weather warmed up, and we eventually settled for several weeks on the coast, south of Alicante. Now Venus became our Spanish home, and she adapted beautifully. The awning was up, the canopy open, and wine poured. With a novel to finish and perfect, the peace and tranquillity of my writing environment was a writer’s dream, and the words flowed. Distractions from our European neighbours were pleasant. Bonjour! Guten Morgen! They called out and encouraged me to write.

Travelling around Spain sparked many plot ideas. I know that I will have future characters enjoying the mud baths at Lo Pagan on the Costa Blanca and visiting the eclectic rastro market in Calpe or taking in the rich history of Alicante. With so many festivals to enjoy too, I made prolific notes as I planned the outline of a novel.

Heading home, we took a different route. Driving across Spain via Madrid, I saw how beautiful and rich the country is as we encountered miles of orange groves and vineyards. Every town and village seemed to have a castle built precariously high on a hill, or a medieval church tucked around a corner. Approaching the Pyrenees, bathed in glorious sunshine, the view was magnificent, and I didn’t give the drive a second thought.

But now, I know how to write about fear.

Suddenly, the temperature dropped to sub-zero, and driving snow became a blinding blizzard as darkness fell. Venus is a heavy vehicle, and as we drove along the top of mountains with nowhere to shelter and a hundred miles to go, I thought I was going to die. Look out for a scene in a future novel when the terrified characters disappear into a wintery Spanish night – the story will write itself!

Our next trip will avoid the mountains in winter.

Happy travels everyone!

With love,

Caroline

 

Out now – THE CRUISE

 

WRITERS ON THE ROAD: ALISON MORTON

A small child, curls bobbing on a head she’s forgotten to cover with the sunhat her mother insists on, crouched down on a Roman mosaic floor in north-east Spain. Mesmerised by the purity of the pattern, and the tiny marble squares, she almost didn’t hear her father calling her to the next one.

Jumping up, she eagerly ran to him, babbling questions like many eleven-year-olds do: who were the people who lived here, what were they called, what did they do, where did they come from, where have they gone?

The father, a numismatist and senior ‘Roman nut’, told her about the Greek town founded 575 BC which became Roman Emporiæ in 218 BC, where traders sailed in and out with their cargoes of olive oil, wine, textiles, glass and metals; where people lived in higgledy-piggledy houses, traded from little shops; where the Roman army based its operations; where money was minted. And the people came from every corner of the Roman Empire to live and work. Boys went to schools and girls learnt to be good wives and mothers.

The little girl listened carefully to every word, sifting the information. Her hand in his, she turned as they left, looked back at the mosaics and asked her father:.

“What would it be like if Roman women were in charge, instead of the men?”
Clever man, my father replied:
“What do
 you think it would be like?”

I thought about it for nearly five decades, then poured it all into my first book.

Since that first Roman road trip in Spain, I’ve clambered over bridges, explored former bathhouses, barracks and forts and wondered at theatres and amphitheatres in different parts of France, Germany, Britain, Italy, even former Yugoslavia. And I’ve walked on Roman roads connecting these sites and settlements across Europe.

The via Domitia running along the coast from Spain to Italy provided a fast and sure link between the key province of Hispania and the imperial centre in Rome. Built in 118 BC, it’s still with us, wheel ruts included, over 2,000 years later. At Ambrussum in southern France, it formed a junction with the route northwards up the Rhone Valley into central Gaul. I stood on those slabs, where those three roads met, closed my eyes and ‘saw’ thousands of people, carts, mules, legionaries and the odd imperial courier, many of them shouting at me to get out of their way. The Romans were busy people, much like us today.

When writing my latest story set in AD 370 – itself a Roman ‘road trip’– I discovered how common it was for current routes to bear the names given to them two thousand years ago. The strada stalale 3 entering Rome from the north is still called the Via Flaminia; from the northwest, the Via Cassia (strada regionale 2) enters Rome heading for the Milvian Bridge as it did in Augustus’s day.  And you can still walk (or in some parts) even ride in your car along the via Appia.

The persistence of these road names seems romantic, but the Romans were hard-headed military engineers. For them, it was a question of reaching B from A in the fastest, most efficient and logical way. Small wonder than very many countries in Europe built their road networks following the same routes.

Travel on the ground is exciting, eye-opening and educational, but seeing and touching the roads, floors and walls and looking at their glassware, pottery, household equipment and thus imagining the people who walked, lived, and worked in those places takes us on a very different journey – the one into time.

 

If you’d like to learn more about my alternative Roman novels, Roman life and a journey through time, please come and visit me at alison-morton.com.

 

 

 

JANE CABLE ON THE BENEFITS OF A WRITING ESCAPE TO THE SUN

I have just returned from a third fabulous week of writing led by one of my favourite authors, Rosanna Ley, in one of my favourite places, Finca el Cerrillo in the mountains north of Malaga. My first was in February 2020 then, courtesy of Covid there was a gap before I returned in March 2022 and again this year.

So why do I keep going back? And if you are looking for a writing retreat, or writing holiday, as Rosanna calls them, what might help you to decide which one to choose?

The first year I went my objectives were quite broad; I had a contract with a small publisher but was desperate to break into the mainstream, so I wanted to hone my skills, find inspiration for ‘the book with the hook’, and pick Rosanna’s brains about where my writing career might take me.

On every level, the retreat worked for me. Every morning, after a hearty breakfast and an optional walk through the finca’s olive grove, we met in the light and airy classroom for a themed session aimed to both inspire us and improve our skills. There were people at every stage of their career and Rosanna managed the sessions cleverly so we all got something out of it. Topics ranged from beginnings and endings, to writing dialogue, and short stories so there is plenty to get your teeth into, whether you are writing a novel or not.

After that, the day is your own to write, relax, or chat to other participants. One-to-one sessions with Rosanna are offered, including feedback on your writing, which is always detailed and incredibly valuable. Everyone meets in the dining room or on the terrace for lunch, and part of the whole joy of the week is making connections with other writers. In fact, simply having time to be a writer, with no distractions, was a revelation in itself.

Towards the end of the afternoon is a feedback session where we could read a piece of our work for comment by the group. I had never done this before but soon lost my fear as the other participants were so constructive and helpful.

A couple of evenings we had dinner at a local village, but otherwise ate at the finca, where the food is excellent. There is always some sort of entertainment; a quiz night, group singing, dancing, party games… and on the last night the finca tradition of desert island discs, where we have to guess who from the group chose a particular song.

All of this goes to form strong bonds, and after my first retreat, when we were plunged into lockdown so soon afterwards, we kept in touch via Zoom. This year we have a WhatsApp group instead. Time marches on.

Rosanna is very flexible in her approach, and this year arranged things so that those of us who wanted to focus on a particular project could leave the morning sessions early, and as a result my wordcount went through the roof. I was bashing out the first draft of my summer 2024 Eva Glyn novel and when I wasn’t at my laptop took invigorating and mentally stimulating walks around the olive grove between scenes, or when I needed to unknot a thorny problem.

Because of the way the week is structured it is quite genuinely suitable for everyone from absolute novice writers to published authors. And Finca el Cerrillo is a little piece of heaven on earth. At the time of writing Rosanna has a place or two left on this June’s retreat, and is taking expressions of interest for next year. I hope to see you there!

For more information, visit Rosanna’s website: https://rosannaley.com/writing-retreats-events

EMMA BENNET ON RUNNING A SUCCESSFUL AUTHORTUBE CHANNEL

For anyone not familiar with it, Authortube is the little corner of YouTube with writers producing videos. Not only is Authortube full of writing advice, but there are author life vlogs and lots of opportunities to take part in live writing sprints, which definitely make the writing process less isolating.

I loved watching Authortube videos and felt I could add something to the community. I wanted to offer support to writers as well as tips and tricks which could help them in their writing careers. I also figured I would learn an awful lot myself while researching for my videos. Becoming a proper part of the Authortube community also really appealed, they all seemed very supportive of one another, sharing one another’s videos, co-hosting live streams, and shouting out about each other’s books. I discovered this to be true very early on, and it’s made such a difference to my writing to have this wonderful group of cheerleaders.

I mulled over starting my own channel for more than a year before I finally took the plunge in March 2022. The time commitment to running a channel being a major hurdle as well as my complete lack of equipment. I didn’t even have a lovely, quiet place to film: I share a house with five boys and two large dogs!

I began filming on an iPhone 5s one afternoon when all my family were out. I had to prop the phone up on a stack of books because I didn’t have a tripod. The lighting was dreadful, and the video quality wasn’t great. Oh, and I’d made the mistake of filming in portrait instead of landscape. I also didn’t make a thumbnail for it. But, I had officially had a video available. This is definitely how I would advise anyone interested in starting any sort of YouTube channel to start (although maybe get the camera the right way round!): use what you’ve got and try it out to see if it’s for you before committing to buying a load of equipment.

The first few months were a very steep learning curve! I’ve never been very interested in technology and suddenly I found myself on a crash course in filming and editing as well as graphic design for thumbnails. I watched numerous YouTube videos to teach me what to do and cannot recommend Canva enough for thumbnails and putting your videos together!

Almost a year on, I’m on track to be monetised this year, which would be amazing. I upload two videos and at least one short (a video less than a minute long, like a TikTok) a week, as well as hosting at least two live writing sessions a week. I’ve also been able to collaborate on videos and live streams with other authors, and will be taking part in the Authortube Writing Conference later this year.

Running a YouTube channel is definitely hard work and isn’t for the faint hearted, but I absolutely love it. I’ve learned so many new skills, not least becoming confident speaking to a camera, and I’ve made lots of new friends who all share my passion for writing and sharing our skills with others.

The resources available for writers on YouTube now, and all completely for free, are just astounding, and I would advise anyone who hasn’t yet to check it out, whether you’re very new to writing or a seasoned veteran.

 

Find Emma on YouTube at: https://www.youtube.com/channel/UCKJKt8kmDXrWQAGkTV1VHMQ

The author of seven romances, Emma’s YouTube channel is full of tips and tricks for writers, book recommendations, author life vlogs, and live writing sprints.

WRITERS ON THE ROAD: CHARLIE COCHRANE

Imagine a castle. A castle that was confiscated by Henry VIII after he’d chopped off the owner’s head. A castle that may not have been “knocked abaht a bit” by Cromwell, but which went seriously downhill after the civil war. One that was restored in the 19th century and may—rumour has it—have been where they hid the crown jewels during World War Two. Sounds interesting, doesn’t it? Better still, it’s a place where you can stay because it’s now a hotel, so it provides a tremendous venue for an author who writes historical novels and who wants both inspiration and an opportunity for immersive research. That’s my story about why we’ve stayed there several times and I’m sticking to it.

There’s nothing better than experiencing the era you write about, albeit at several removes. Work a sash window and see how tricky—and draughty—they can be. Trot up and down a spiral staircase and discover how that fight scene you had in your mind could physically never work. Stand next to a thick stone wall and see how much cold the thing radiates. While none of the detail might make its way into your story, it’ll give you a clearer idea of what your characters experienced in their everyday lives and why, for example, people wore bed socks and night caps, because their rooms would have been so flipping freezing.

Research is little use unless it turns into or backs up a story, so inspiration for what that story will be is the other factor writers can find when on the road. The Cochrane family first stayed at Thornbury Castle back in 2006, which was just before I started work on my first murder mystery. I needed a family home for Jonty Stewart—one of my pair of amateur sleuths—and it was obvious that Thornbury had to provide the template for it. I could so clearly see the characters occupying the place in its new guise as The Old Manor, especially the glorious walled garden which is a little jewel of colour and tranquillity. That garden was the setting for some significant scenes, and the strange grey cat we encountered there had to be incorporated, especially when the staff said he didn’t belong to the hotel or to any of the local houses. This mysterious moggy became a ghost cat who had inhabited The Old Manor since the time of Shakespeare and may just have been the “harmless, necessary cat” the Bard refers to in The Merchant of Venice. A small thing, maybe, but the kind of element that can enrichen a story and provide a useful thing for your characters to chat about while you’re fleshing them out.

Real life occurrences can spark a fictional equivalent, too. That rumour about the crown jewels being stored at Thornbury Castle…where would you hide such valuables? In a hidden vault, surely. What else could you hide there? A body. All of a sudden there’s a story up and running. In my case, it inspired the cosy mystery The Case of the Undiscovered Corpse, which is part of my 1950s Alasdair and Toby series. (Imagine two actors who play Holmes and Watson onscreen and off and you’ve got the idea.)

I’d always advise aspiring authors to keep their eyes and ears open and their imaginations ready to be launched, whether they’re on their travels or simply in the local supermarket. So often I hear fellow authors talk about the tiny seeds—a snatch of conversation overheard, an interaction observed or a place visited—which have subsequently developed into full-grown stories. Be alert!

 

Link: https://www.amazon.co.uk/Undiscovered-Alasdair-Cambridge-Fellows-Mystery-ebook/dp/B0BHLN5HB8