Megan Lockwood-Jones is the Ebook Programme Manager at my favourite assisted publishing house, Matador. She is the first point of contact for ebook authors and her knowledge is second to none.
What was the first piece of publishing advice you were given?
The first piece of publishing advice I was given was to ensure self-publishing authors are choosing the right company and right services for them. At Matador we assist over 500 authors a year to publish physical and ebooks. However, it is important that authors do their research to ensure that they are using a reputable company and that the company they choose can offer the services that are right for them – not every author will have the same requirements or aims when publishing. Some may only want a few copies of a book for family and friends, others want to see their book stocked in bookshops, others only want an e-version. Read testimonials to find out what other authors’ experiences with that company were like. If you are new to the world of publishing then you’ll want to find a company that are easily contactable via telephone rather than one that can only be contacted by email – as a first time author, you may not even know the kinds of questions you should be asking so sometimes a phone call can be more reassuring.
What was the most recent piece of publishing advice you gave?
I spend the majority of my day talking to authors about ebook publishing options – as well as speaking at events such as The Self-Publishing Conference and the Experience Days we run at our offices.
The most recent advice I gave was in regards to ebook distribution. There are many different routes that authors can take, for example if you have a non-fiction ebook, why not consider making it available for pre-order? Readers are more willing to pre-order and wait for an ebook on a subject that interests them, rather than a fiction ebook where they can simply browse and select ebooks in similar genres that are already available. If you make a lot of sales during a pre-order period then these accumulate and count towards the total number of sales made on the release date, which boosts your ranking on retailers’ sites, in turn making your ebook appear earlier in search results.
If you’re interested in making your ebook available for free for a short period of time, Amazon’s KDP Select programme could be a good option for you. To be eligible, your ebook has to be exclusive to Amazon for 90 days, so it’s worth bearing this in mind if you’re considering selling the ebook through other retailers too. During the KDP Select period, you can make your ebook available for free for up to five days, and any downloads during this time can increase your ranking in the Free charts!
What is the piece of advice you would most like to pass on?
One of the aspects of my job I enjoy the most is cover design but if designing your own cover, think about how it’s going to be viewed by customers. Ebook jackets will be seen as thumbnails on retailers’ sites so you need to ensure that the title can still be read. A small, thin font in a colour that doesn’t stand out isn’t the best and don’t clutter your cover – try to keep it simple and avoid too much text.
If you’re paying for a professional cover design, be open-minded about the designer’s ideas. Designers spend a lot of time researching trends and amazing covers can be created if they are given a little freedom. As the author, of course you know the book best so do share any ideas or thoughts with the designer so that they can incorporate them, but let them use their expertise! Remember, you’ve paid for a professional designer for a reason, so have faith in them and trust that they aren’t going to design a cover that will be detrimental to sales.