UNICEF famous faces join campaigners to speak up for children at Rio

UNICEF famous faces join campaigners calling on government to speak up for children at Rio

Ewan McGregor, Rio Ferdinand, Eddie Izzard, Keira Knightley & more get involved

Ewan McGregor, Keira Knightley, Rio Ferdinand, Eddie Izzard, Keeley Hawes, Simon Reeve and Martin Bell are just some of the high profile figures who have joined UNICEF UK’s campaign calling on the government to speak up for children at this week’s Rio Earth Summit.

* McGregor, Knightley, Izzard, Hawes and Bell all filmed video messages for UNICEF UK’s Speak Up campaign.
* On 7th June, broadcaster and UNICEF supporter Simon Reeve joined young UNICEF supporters at a Rio discussion event with environment minister, Caroline Spelman.
* On 12th June Rio Ferdinand tweeted a series of comedy twitpics under the hashtag #Rio4Rio, urging his 2.8 million followers to sign UNICEF UK’s Speak Up petition.
* On 13th June, young campaigners met with Nick Clegg in Whitehall and handed him a list of the thousands of signatories who have signed the petition so far.

Rio Ferdinand, a long term UNICEF supporter, caused a Twitter stir last Tuesday when he tweeted a cryptic twitpic which read “Everyone’s asking ‘What’s happening with Rio?’” alongside a picture of him looking quizzical. Only from his later tweets – which included an image of the footballer wearing a feathered carnival head dress – did it become clear that Ferdinand was tweeting to raise awareness of UNICEF UK’s Speak Up campaign to ensure children are at the heart of the Rio Earth Summit’s agenda.

UNICEF supporters Keira Knightley, Eddie Izzard, and Keeley Hawes joined UNICEF Ambassadors Ewan McGregor and Martin Bell in recording special video messages stating that they are “speaking up for children at the Rio Earth Summit.”

Rio Ferdinand said:

“Speaking as a Rio, I know life isn’t all carnivals, beaches and playing football. At the Earth Summit in Rio de Janeiro global leaders will discuss the future of the planet and we want them to think about the world’s children. That’s why I’m speaking up for children with UNICEF UK and hope that everyone who follows me on Twitter will do the same.”

Simon Reeve said:

”We have to think more long-term and protect our planet for future generations. And so of course we have to get youngsters and children involved, and make them central to the debates and discussions that take place in Rio.”

Eddie Izzard said

“There is a massive opportunity for the UK government to put children at the heart of the Rio Earth summit. Children should be at the top of the summit agenda.”

Sign the Speak Up For Children petition at www.unicef.org.uk/speakup

‘Do Good, Get Good’.

Coldplay and Noel Gallagher have already signed up to the new currency at www.bluedotworld.com, which gives fans access to live shows and exclusive material by artists, authors and movie stars in return for donations, volunteer work and media sharing.

Blue Dot is the new social currency given to people who do good things for their favourite charities by sharing on social media websites, volunteering and donating to any one of the 100k non-profit organisations globally. The idea also influences young people to get involved with charities, as a recent survey conducted by SAGA showed that people over the age of 75 are the most likely generation to give to charity… yet Blue Dot is hoping to overturn these figures by rewarding youngsters with amazing prizes for ‘doing good’.

Within moments of the site going live, Noel Gallagher offered last chance tickets to his debut UK dates exclusively to Blue Dot citizens. Within 48hrs, thousands of positive actions had been taken for causes, including cash donations to over 70 UK different charities. Coldplay also used Blue Dot in the UK and US, to offer the chance to see them live exclusively to fans of Blue Dot.

Blue Dot is rapidly claiming recognition and credibility… founder of Blue Dot, Chris Ward, filmed exclusive backstage footage for Blue Dot with artists at BBC’s Children in Need, including with Ed Sheeran, Rizzle Kicks, Coldplay, JLS, One Direction, Snow Patrol, The Saturdays, Elbow and James Morrison.

One Direction have commented: “We’re thrilled to be part of Blue Dot; It’s a brilliant concept and a great cause. We really hope that our exclusive dressing room acoustic performance of ‘What Makes You Beautiful’ encourages people to donate.”

Nichole Scherzinger, Professor Green, Katherine Jenkins, Rebecca Ferguson, Anton Du Beke and Joe McElderry are amongst others that have donated singed albums and tour tickets.

Blue Dot Founder, Chris Ward said: “I was previously Creative Director of the UK’s Comic Relief, where we work first hand with major stars and brands to create attention-grabbing moments that engage millions of people in volunteering and charitable giving.

I created Blue Dot, as a genuinely new & innovative way to enable every single Cause to create that same impact, every single day of the year.”