Luke Johnson backs the team behind The Food Awards Company

LukeJohnsonLooking for some inspiration? Anyone who wants to start a business or new venture will find something in this story: A Radio 4 programme on a wet autumn afternoon in 2011 started a flow of events that resulted in the successful launch of one award in 2012 and two more are now following in 2013. The first, Pink Lady® Food Photographer of the Year, attracted over 3,000 entries from across the world in year one. Headline sponsor Pink Lady® Apples is now committed for a further five years. This is a great achievement for the enterprising team working out of a potting shed in Lincolnshire!

 

The bottom line

Caroline Kenyon was listening to Radio 4’s ‘The Bottom Line’ presented by Evan Davis one autumn afternoon when she took action. Luke Johnson was being interviewed and it struck her that he could be the right person to help her idea to take shape. After 12 years developing a successful PR and Events business focusing on the food sector, she felt that there was a need for niche awards delivered with flair and originality. After emails, telephone calls, meetings and business plans, Luke Johnson was also convinced and wanted to be involved. It is 12 months since Evan Davis played cupid and The Food Awards Company began. The awards are a culmination of 25 years experience and an ambition to create something with longevity and real purpose. “These awards will, I hope, still be running in 50 years’ time,” says Caroline Kenyon. This concept is now a very real and successful business.

 

From law to food via journalism…

Caroline was about to embark on a career at the Bar following Law at Cambridge, but after a year of travel and an article in the Evening Standard, her direction changed. The years of studying law were put behind her as she began freelance writing combined with waitressing and selling boxer shorts to off-duty bankers in a Fulham boutique on a Saturday, alongside now BAFTA-winning television director, Hugo Blick and his producer wife Elinor. Her writing led to her becoming editor of the Traveller Magazine where she worked with great names such as Ranulph Fiennes and Edmund Hillary. Then a move to Lincolnshire and the birth of her son Henry started on direction number two – helping local food businesses with their PR.

Twelve years later, Kenyon Communications has been responsible for running the British Pie Awards, East Midlands Food & Drink Festival, Lincolnshire in London and worked on many successful PR campaigns such as Yes Peas! and Totally Traditional Turkeys. The team also work with the acclaimed chef, Rachel Green. During this time Caroline has built up a team of eight – all working from the potting shed in her garden and with eclectic backgrounds, including working as promotions manager to Bryan Adams and being responsible for business development with the Orient Express – throw in a karate black belt and you have exciting people to work with! This team has combined to deliver numerous awards and events for clients, so they are now working to build The Food Awards Company. They believe strongly in the business and are working on a profit share basis – all sharing the work and the rewards.

Caroline commented; “The idea had been bubbling in my head for a while and as with all ideas the exciting part is bringing them to life. Fortunately for me my idea has been backed by a man who has implemented many of his own extremely successfully and I hope can spot a good one! I also have a fantastically hard-working and fun team to work with – they are helping us to make this happen at a faster speed than I initially anticipated.”

Photography and bread combined with an enterprising spirit

The first award was designed to highlight the previously not recognised art of food photography, Pink Lady® Food Photographer of the Year. Images came in from across the globe with categories such as Cream of the Crop, Food Portraiture, Food in the Street, Food for Celebration and a chance for the under 18’s with the Young Photographer section. With judges including Sheila Dillon, Alex James and Henry Dimbleby – the glamorous 2012 presentation took place at the Mall Galleries last April. For 2013 the aim is to have 10,000 entries and so far they are on target. The headline sponsor is Pink Lady® Apples, other key sponsors are Champagne Taittinger and Errazuriz Wines with money also being raised for Action Against Hunger. The second awards celebrate the rise of artisan bread-making – the Tiptree World Bread Awards are now open for entries and the winners will be announced at a harvest supper style event in the autumn. The third award is all-encompassing across the food sector – Food and Drink Entrepreneur of the Year. This is an idea in development and the hunt is on for the right partner to support enterprise in this dynamic sector. We will always need to eat. New and exciting foods are constantly being innovated – this means that Caroline and her creative team at The Food Awards Company will keep thinking of new ideas and ensure that these tasty businesses are recognised for their skill, expertise and overall deliciousness!

 

Luke Johnson explained why he decided to be part of this new business that is setting out to highlight the best in specific niche sectors; “I really liked the idea of this from the outset,” says the serial food entrepreneur known for building the Pizza Express empire in the 90’s and former Chairman of Channel 4, now owner of Giraffe restaurants, Patisserie Valerie, Gail’s Artisan Bakery among many others. “People love awards, and niche awards which celebrate something specific are even more appealing.”

Have You Heard… 24 Years Of Hunger?

Charles Rivington uncovers a buried gem…

 The year 2011 marks a number of anniversaries. It’s 50 years since the Berlin Wall was erected, 100 years since Norwegian explorer Roald Amundson led the first expedition to reach the South Pole and 2500 years since the Battle of Marathon. One milestone that will pass by unobserved by most people is the 20th anniversary of British pop duo Eg & Alice’s first and only album, 24 Years of Hunger.

Put simply, 24 Years of Hunger is, without a doubt, one of the best albums of the 90s and arguably one of the greatest pop records ever produced. Unfortunately, it has also been criminally ignored.

Critics loved it on its release in 1991 and yet it failed to chart. It still occasionally pops up on critical lists and Q magazine even went as far as to name it one of their ‘best albums of the 20th century’ and yet it has been out of print for years. The gulf in critical and commercial success is as baffling as it is unjustified. The only reason I am lucky enough to be able to recommend it to you now is that I came across mention of it in one of these aforementioned lists in a Sunday newspaper supplement, thought it sounded interesting and managed to track down an inexpensive second-hand copy.

Little did I know then that several years later 24 Years of Hunger would have secured its place as one of my favourite albums of all time.

It’s fair to say that Eg White and Alice Temple were nothing if not an unlikely duo when their collaboration began in 1990.

Alice Temple

He had been a founding member of late 80’s boyband Brother Beyond, but had left just prior to the band’s brief period of commercial success, apparently due to the influence of pop music bogeyman Pete Waterman and his writing team. She had already found great success, both as a model and as the first female UK and European champion BMX biker, all while still in her teens.

He was the budding boybander who’d turned his back on fame and she was the tough yet beautiful tomboy who’d taken on one of the world’s most male-dominated sports and won. A pairing was hardly inevitable. And yet, it happened (perhaps it was fate) and by 1990, the two were spending weeks at a time in White’s flat making music and working on the album that was to be their masterpiece.

It’s hard to accurately pin down the style of 24 Years of Hunger. Some critics have compared the duo to Prince (or the artist formerly known as the artist formerly know as Prince or whatever he is going by these days) and his influence is clearly felt on the dreamlike ‘Mystery Man’ and especially on ‘I Wish’ which has more than a little in common with his ‘When Doves Cry’.  The duo was also clearly influenced by Steely Dan, Tears For Fears, Curtis Mayfield and Joni Mitchell (they share the latter’s remarkable talent for writing lyrics that are simple but also staggeringly heartfelt). Pigeonholing 24 Years of Hunger

Temple on the album's striking cover

would be doing it a disservice though and it is far greater than the sum of its influences, transcending the numerous genres (smooth jazz, soul, funk) in which it dabbles.

It’s often difficult to point to what makes a great work great as opposed to merely very good and Eg & Alice’s masterpiece is no exception. It comprises beautiful yet hummable music coupled with simple yet haunting lyrics that barely ever stray into pretension. This skilful balancing act alone is deeply impressive.

But all this and Alice Temple’s astonishingly, heartbreakingly, cynicism-meltingly beautiful voice? Then you have a masterpiece on your hands. Eg White also has a very accomplished voice (although I’ve always thought of him as a better writer than singer) but it is Temple’s that will sear itself onto your soul.

At the beginning of  ‘New Years Eve’, she sings the lyric: “‘Found myself crying on New Year’s Eve after a year of holding it in,” and it is this sense of ‘holding it in’ that makes her voice so fascinating and moving. In a world where the overblown wailing of Christina Aguilera or Mariah Carey passes for genuine emotion, Temple’s stunning delivery – emotionally-charged yet never melodramatic, on the verge of tears but never bawling- is an absolute revelation.

This quality is particularly evident on the deeply personal ‘Indian’, the album’s most famous track and one of its most compelling.

Eg White with his Novello in 2009

White sings back up, but he is there to support Temple and never once attempts to overpower her (this selflessness and musical symbiosis is evident throughout the album regardless of who is singing lead, a testament to the pair’s working relationship). This is Temple’s track and she sings every word with an unquestionable conviction; I don’t think it would be reading into it to suggest that ‘Indian’, in this case synonymous for outsider, might also be taken to mean ‘lesbian’. Her voice is never more beautiful, right from the first guttural yet barely audible ‘oh’ at the top of the track, through to the wonderful refrain which is both catchy and hummable but also emotionally resonant.

That is not to say that ‘Indian’ is the one great song on the album. In fact, it would be controversial to even call it the best song. 24 Years of Hunger is not the sort of album from which it is possible to pick one stand-out track because they are all, almost without exception, spellbinding.

Everyone who’s borrowed this album has had a different opinion. Some people favour  ‘Rockets’, with it’s slow build and invigorating chorus (‘send us a rocket or two’), while others like ‘In a Cold Way’ a disarmingly lively yet moving observation of depression – a sort of musical intervention. Some favour the soulful ‘It Doesn’t Mean That Much to Me’ with it’s uplifting gospel-inspired refrain of ‘Sorry God’. In fact, if you were to give this album to ten different people and ask them to name their favourite track, I think there is a good chance that you would get ten different answers (there are actually eleven tracks but it is unlikely that anyone would pick ‘IOU’, the album’s only misstep). The one thing that they will definitely agree on is that 24 Years of Hunger is a lost gem and that they are better off for having listened to it.

After the commercial failure of 24 Years, Eg & Alice went their separate ways. They both released solo albums (both of which are worth listening to but fall short of greatness). She had a well-publicised relationship with Rachel Williams and continues to work as a model.  He has finally found the success he deserves as an Ivor

Really people of 1991? Really?

Novello award-winning and Grammy-nominated songwriter, having written numerous hits including ‘Chasing Pavements’ for Adele, ‘Leave Right Now’ for Will Young and ‘Warwick Avenue’ for Duffy.

That 24 Years of Hunger is so unknown is an inexplicable travesty made more upsetting when you consider what was popular in 1991 (Salt-N-Peppa, ‘The Shoop Shoop Song’ and the world’s second worst Canadian, Bryan Adams). On the plus side, if it had been successful, we’d have had to deal with the prospect of ghastly X-Factor wannabes butchering Temple’s exquisite delivery with desperate runs and overblown warbling in an attempt to impress a panel of plastic has-beens and never-weres every Saturday night. That is simply too painful to think about. Perhaps there is some comfort in obscurity after all.

If you want to get hold of 24 Years of Hunger (and if you don’t, then I’ve clearly failed), second-hand copies are currently going for upwards of £25 on Amazon. Alternatively, you can also listen to the entire album for free on Grooveshark.

For more genius that you have yet to experience check out Have you Heard…’s sister series, Have you Seen…